There is no way around it, United Airlines has found a new way to get mentioned on every social media at the same time. The article (at http://www.independent.co.uk/voices/united-airlines-passenger-beaten-flight-chicago-airport-apologise-newunitedairlinesmottos-trump-a7678296.html) gives us a first view on how the people are perceiving United Airlines. The headline ‘United Airlines hasn’t even bothered apologising to the passenger beaten on its flight‘ gives us the goods. The article goes into a few elements, although I am not entirely in agreement with: “this blood-soaked guy who simply wanted to go home and get to work the next day could have been any one of us“, I will at least admit that it is not entirely incorrect.
My issue is not initially with the act as such, it is with the utter stupidity of removing someone who had boarded without a proper reason. Consider that people check into flights, they get their luggage through, get past all the check and end up with a boarding pass. At that precise moment, that seat is taken! So basically up to an hour before the flight, this issue could and should have been clear, and this level of stupidity has consequences. Market watch reported ‘United’s stock falls 1.1%, wipes out $255 million off the airline’s market cap‘, which seems a little much so that one additional staff member could get on that flight. The quote “If you’ve flown anywhere in the last 10 years, you’ve definitely been on an overbooked plane. You might have even been offered a few hundred quid to skip your flight in order to make room for travelling airline staff” gives a fair view of what happens at time. In my case it was a first class passenger who had to get on the flight I was one and we were offered 600 euro’s and a free upgrade to get the next flight. I was not in the market, but someone took this offer. That is the easy option for the airline. In this case there was no option and someone got dragged off. As I would see it, a logistical screw up that gave a market dive of $255 million and that is not all. There is a solid chance that this doctor can sue the airline and the security detail that dragged him off costing the airline several million more. You see this is not a case of wrongful acting by the passenger. The passenger had checked in, went through all the screenings that happen and passed all the requirements. The passenger was given a boarding pass and was allowed to board the plane, it is at this point that the airline is screwed (as I personally see it). At this point it becomes an institutional failure of an airline to properly conduct its business. The excuse of a press conference where we see CEO Oscar Munoz calling the incident a ‘system failure’ and says staff could have solved it with ‘common sense’ is not a clear answer. The additional statement “proper tools, policies, procedures that allow them to use common sense” sounds like a joke to me. Common sense should be on the forefront of all this. The mere logistical part that the boarding procedure was not tattooed on the supervisors’ brainstem is not a medical requirement, but it might have saved them a quarter of a billion write down. I will give him that he took the blame towards himself, but in the end this failure went past the head of the hospitality crew, the pilot and captain of the flight and the security detail. Three levels that did not ask the questions that should have been asked before this disaster took shape. The fact that this was because of a needed seat for a staff member makes the disaster complete and a lot bigger too.
Now, there was also a mention that ‘aviation experts have said the company acted legally‘, is that so? You see, the contract of carriage of United Airlines: “If a flight is oversold, no one may be denied boarding against his/her will until UA or other carrier personnel first ask for volunteers who will give up their reservations willingly in exchange for compensation as determined by UA. If there are not enough volunteers, other Passengers may be denied boarding involuntarily in accordance with UA’s boarding priority“, here is the kicker: ‘may be denied boarding involuntarily‘, this was not the case, the man had already boarded and had boarded validly with a valid boarding pass. This is the part that will get United Airlines in hot water!
The other part that I do not get is the issue for one steward(ess), what was the beef here? There are close to 50 flights a day going from Chicago to St. Louis, so unless it was about a directly connecting flight, or better stated, even then, there would have been logistical solutions available. All this (I admit speculated) seems to reflect the opposite of what Oscar Munoz claims, mainly that the bulk of staff and support groups in Chicago airport were pretty much all devoid of common sense. So, from that point of view, no policy or protocol would have saved United Airlines the disaster it was heading to at full speed.
The part I disagree with in the article is that this is not about a Trump America, this is not about “This sort of stuff is becoming so commonplace that it’s difficult to feign surprise or disgust anymore. It’s become completely entangled in America’s psyche, and no one seems to care“, this was a collective act of utter stupidity, not a common sensing brain cell around to stop this from escalating. I would argue that this is linked to “A profit-driven airline company wanted to make room for employees, and so private security staff were more or less given the green light to beat somebody up to make it happen“, yet in this I am not sure if the second part on the private security side would be correct, yet as they dragged the valid passenger off the plane, questions will need to be asked with their superiors and the clarity of what had transpired will need to be scrutinised, because they too will feel the blows of what happened, I feel certain that the United Airlines legal team will be looking under every pebble to see where the costs, losses and blame could be placed.
The interesting side is that this is not the first time, the same week saw an issue with the president of an investment firm flying back from Hawaii, as well as an issue with two teenage female passengers wearing leggings, yet in that case there are a few issues that give optional valid defence of United Airlines as these were ‘pass travellers‘, where the passengers have to comply with company policy as they are in fact free staff flights.
There is no denying that the United Airlines will suffer a while longer as the social media is pushing and pulling the quotes in all directions to let viral reign continue, which is equally not fair on United Airlines, yet that is the world we live in nowadays. The fact that we now see surging stories of UA overbooked flights, with people getting send-off going all the way back to 2015. Then it was Nobel Prize-winning economist Robert Shiller who lost his seat. These stories seem a waste of time and I would agree immediately, yet the effect is that for the next few months, people will initially book with whomever has a flight not named United Airlines, which stops the overbooking danger, yet in equal measure it will drive forecasting down by a fair bit, so this disaster could cost United Airlines a lot more than the quarter of a billion cap loss. How much is not clear and I reckon no speculation will be on the mark, no matter how good you know this industry. Whenever social media goes viral on several paths, all bets are off, United Airlines is experiencing this effect in person.
To finish this off, we also see another side of social media. It is Fox News who reports (at http://www.foxnews.com/tech/2017/04/12/twitter-accused-deleting-tweets-slamming-united-airlines.html) the issue that allegedly, Twitter has been deleting tweets on United. The quote: “One user, @Jay_Beecher, says that a number of his United-related tweets were deleted, including one poking fun at the airline over the now-notorious incident. “Within seconds of tweeting I noticed that my tweet had disappeared,” he told Fox News. “After rewriting the same tweet numerous more times, I began to suspect that Twitter was censoring/automatically deleting any slightly critical tweets which contained an @United tag.”” gives us that at times Twitter seems to be doing whatever seems to please those with a vested interest. This is now also becoming an issue on cases where Twitter did not intervene, giving additional strength that Twitter has certain options, yet refuses to use them. This is not even close to the end for Unites Airlines as we see: “The airline kicked off the #UnitedJourney campaign last week in an attempt to get passengers to share their travel photos. Instead, the hashtag is being used to slam the airline and share memes related to Sunday’s now-notorious incident.”
There is currently no end to this viral motion as we still see the News act on events nearly a week old, with the latest news merely three hours ago, as such it seems clear that Mr Munoz has his work cut out for him. The rehashed news regarding “United customer Geoff Fearns, who told Los Angeles Times columnist David Lazarus on Tuesday that United threatened to put him in handcuffs last week if he didn’t surrender his first-class seat to a “higher priority” passenger” gives rise on more issues, the most prominent being the one where United Airlines needs to seriously redefine what a high priority passenger is, especially when such a person makes ‘demands‘ on his last minute booking, whilst seemingly not being able to time manage his travel needs. It is my personal view that any company that facilitates to the arrogant and possibly loud mouthed will see their value decrease in ways that was not even close to the value of the ticket sold. It is a lesson they might learn from, but as this situation is created in America, I highly doubt it.