Lessons to be learned

We all have our flings, a lot of ladies still have an ongoing fling with ‘Sex and the City’, Whilst the man cannot help themselves but to run to the nearest cinema when they see the calling card ‘007’ (also known as 003.5 when he was young). Loads of people (myself included) were nuts about Star Trek, many were Babylon 5 fans (me too) and a lot of us could not wait for what would come after Star Wars. Some franchises get to us and they capture us. The same for the Marvel characters. But over the years I learned that a binge fetish comes with an attached version of digital tummy bounce. Too much, even of a good thing is not always good. I know, I had my events, there was the evening with two T-bone steaks (1.2 Kg beef in total), there was the 6 mango pancakes occasion when having Yum Cha in Chinatown, there was the case of me and the 11 turkey tandoori drumsticks in Stockholm and the less said about me and a two litre jar of custard the better.  This happens with movies and TV series too. During the lockdown I had a binge with 19 seasons of Midsomer Murders, Star Wars 1-9 (plus Rogue One), NCIS season 1 through 15, as well as a revisit on Blu ray of ALL Marvel movies. 

They tend to weigh on us, it is like we accept the universe we watch, but we also understand that what we see is not real, for some reason the borders face during a binge, have you never noticed that? So when I saw ‘Disney ramps up Star Wars and Marvel franchises’ (at https://www.bbc.com/news/technology-55269531), I had my concerns. Now, for those who love the binge, who love their passion of Star Wars, Marvel or Disney, I am fine with that, I wish you all the best (and loads of happy fun), yet the article gives us two parts.

The first is “it also announced price increases from February next year”, OK, £7.99 per month might not seem a big deal, but with unemployment the way it is, it will make a lot of people unhappy. Australia gives us $8.99AUD per month (or $89.99 per year) which is interesting as it implies that for a year, you get 2 months for free, it would make the stage more interesting, but overall, it implies that Australia is getting Disney Plus almost 50% cheaper than the UK (which translates to $14.04 per month), as such in this global age, a lot of people will not be happy. This was merely an observation, not a stage of discussion.

The second part is seen with “Disney said that it planned to offer 10 new TV series in its Marvel and Star Wars franchises over the next few years”, and yes, we have an issue with ‘over the next few years’, which is blatantly inaccurate. The hype creators gave us WandaVision, Loki, Hawkeye, WhatIf, Moon Knight, She-Hulk, Ms. Marvel 2, Guardians of the Galaxy Holiday Special, as well as several movies (at least one title confirmed for 2022) as well as “roughly 10 Star Wars series are coming to Disney Plus, but it also gave some early details about a few of those series and other Star Wars projects”, which the Verge (at https://www.theverge.com/2020/12/10/22167976/disney-investor-day-2020-biggest-announcements-plus-marvel-star-wars-pixar-animation) gives us. 

We want to make it bout the money, but we need to look at the fact that a lot of people get to enjoy well over a dozen series in a setting that they LIKE, all whilst the US produced over 500 series last year that most of us (non-Americans) will not get to see. So is the stage of £2 (per month) really a lot? No, but it is the £7.99 (£80, or £96) a year that matters. You see, we all see the full time incomes, but there are plenty on £13,803 for part-time roles, which is not a lot, especially when the bills are paid.

Yet this is NOT about the money, consider the annual cost and consider the focal point of Disney Plus. There is off-course more to Disney Plus, but to have such a driven focal point can slap back to the owners. Yes, they are and should be proud of what they offer, but like gaming, we might have a favourite game, but at times we want something else and there are alternatives, but there is the snag for Disney, if the people turn away from Disney too often, someone will figure out to be a paying member two months a year and catch up on those months. What will Disney do, turn these paying customers away? 

The stage of annual fees versus returning fees will soon become a much more focussed debate and a focal point for revenue investigators all over, because it is not merely Disney that faces this consideration. In this, I have nothing against Stan, HBO, Netflix, Disney Plus, or Apple TV, but the people in a much larger setting have limited funds, they could consider one, some might consider a second one, but that is pretty much it, the quality of life in most of the Commonwealth and the EU is not in a good place. So whilst some are fighting over the pie, the consumer is considering another buffet

MonthChannel
JanuaryNetflix
FebruaryApple TV
MarchDisney Plus
April
MayNetflix
JuneApple TV
JulyDisney Plus
August
September
OctoberNetflix
NovemberApple TV
DecemberDisney Plus

In this setting we see three months a year, some might go for to month a year and optionally safe a little money, in that setting both Disney and Netflix will enter a tunnel of massive problems, their stage is not fitting the cost endured, you cannot make a case of $15,000,000,000 of costs a year and people merely coming for two months a year, the system will collapse and that is what Disney faces too. The people are lacking cash and optionally bandwidth too.

Do you think they will waste time on too much monthly fees, or will they wisen up and binge when they can, let’s not forget these executives promoted bingeing when it suited their needs, now it will not, and the spreadsheet deck that they hold does not permit the thought I am voicing here.

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