It’s good to be evil

It is the the phase that gave life and fame to Dungeon Keeper 2, it was not used by the first game that was released in 1997, but the fame of the first game was not less, it was a time when games were still in its infancy and good ideas were wasted all over the place. Both the first and second dungeon keeper were amazing games, as was an earlier release by Bullfrog named Magic Carpet. Still the IP was used later on by EA to set Dungeon Keeper in a stage of micro transactions and there EA screwed up the IP for life. A stage set to ‘maximise’ earnings became the downfall of EA. Yet the original games are still revered by a lot of people, as such wouldn’t it be nice if EA cleaned up its act? In the last week we got ‘EA now owns Codemasters and its many, many racing games’, ‘Here’s why Glu is an excellent strategic fit for EA’, as well as ‘The Silence After EA’s Anthem 2.0 Decision is Concerning’, you see Glu could be a good buy, yet in all this it only sets out the stage if there is an option to get a return on investment towards the $2,100,000,000 spend on this. The investigation (at https://www.gamesindustry.biz/articles/2021-02-22-heres-why-glu-is-an-excellent-strategic-fit-for-ea) is quite good. It shows a part that I never considered and that does not matter, yet what is important is “The acquisition helps EA address a weakness by acquiring a suite of high-grossing titles that are very female-friendly and have large, loyal audiences. Plus, Glu’s expertise with these genres means that EA is gaining a lot more knowledge and insight into this demographic, which we expect will translate into enhancements for future Sims games.” It is important, because we see an element that is mostly ignored “have large, loyal audiences” is nice, but only if you treat them right and that is where EA loses the wheels on their wagons, not once, but multiple times. As I see it greed driven executives tend to destroy signs of loyalty. And there the shoe becomes a larger stage of concern. You see we can accept that we can either do right by loyalty or create it, the first tends to be easy, muzzle the greed driven executive is a first, creating it requires the greed driven executive to leave the room permanently and EA does not seem to be able to do this. 

In this, there are a few options, consider the stage we saw when we were offered Magic Carpet. So what happens when that game is relaunched in an upgraded version, one that would play wildly on a Nintendo Switch. Elements of the game can remain in place but the game needs alteration as to not infringe on the IP of Bullfrog (now EA), I feel justified as EA ignored it old IP for well over a decade and the ones they did not ignore was clobbered towards the stone age. 

As such Magic Carpet could be a much larger sandbox game. A map of Iraq extending to the Mediterranean Sea, with parts of Saudi Arabia and Iran. A stage where the power of your castle and the magic carpet comes from growth, a stage where we can learn new tricks and new abilities are found all over the map. You see the old systems could never do this, the computers were not powerful enough, but the Switch might make a new setting true, its controllers will have one for movement, one for fighting. A stage grown to the new systems. As such we can grow the fortress, and as abilities are acquired we can do more, go further and unlock more. As such the game takes a rather new turn.

The same can be done with Dungeon keeper, but that will have to take a massive adjustment, the stage of Dungeon keeper is too set. Still the idea was awesome. Consider the stage of Silent Hill, but now you are not the player, you are pyramid head, a stage where we consider the games were you play the antagonist. Pyramid Head is one of the more famous ones, yet consider that station with the man Dirk Garthwaite who became wrecker (a Marvel character), what if we can reshape such a person to our personal taste? We are all getting overwhelmed with the Norse gods through TV series and games, yet that same setting might come from Greek, Egyptian, Hindu, Inca or Aztec deities. All options to consider in the stage of making a game, yet how many still embrace the good old slogan ‘It’s good to be evil’?

I am asking because some sources give us ‘Global game revenue to reach $29bn by 2021’, all whilst a country like Australia only set their notch on $140 million, which amounts to 0.4%, not a lot to write home about is it? If loyalty is indeed key and when we see EA (and a few others) bungle the cake, how come they still end up with a large slice of that pie? As I see it, it should be relatively easy to take it from them with a better product and a better product is key in gaining loyalty. EA might have paid $2.1 billion for that database, but that will not stop competitors Nintendo and optionally Amazon to take over that cake. These two players are driven to loyalty and they can have it if they play their cards right.