Yes, there you were outside and you suddenly see a church, so you wonder who decides on that congregation, the Bible (the third edition reprint with 5 chapters omitted), the bible of King James, the members of the Holiness Baptist Association or the disgruntled members who created the Baptist Purity Association? Yes, it is out there, all versions all creeds and they all have their version of the truth, also optionally the true version that whoever is up there finds the most appealing. But the new religion is sport and we saw that unfold really fast, did we not? With pope Aleksander Ceferin and pope Gianni Infantino at the head of their churches, and they will not tolerate anyone falling out of line. The addition here is that politicians (David freakin Cameron) as well as the media as a whole are really happy to lend a hand to these two popes.
Yet, the media also gives another side. In this, the Guardian (at https://www.theguardian.com/commentisfree/2021/apr/22/esl-european-super-league-global-capitalism-football-tech-giants) gives a really good version, a good story. The writer is giving us the lowdown and Larry Elliott does a really good job of this. He gives us a lot of the goods, not all but a lot.
And it was then, that this article that gave me an idea. You see, there is a lot of good in the article and all of it true, but there is a part missing. You see, I have no doubt that they were all in it for the money. In this I have no sympathy for a person like Ivan Gazidis, Andrea Agnelli or Florentino Pérez. I do not hate them, I merely do not care about football, I (for the most) do not see the need to care about people who make more per week then I will ever make a year. OK, there optionally 4 exceptions, but this is not about my 5G IP. But money is the foundation used and we need to see this.
So when we see in the article “Free-market purists say they hate the idea because it is the wrong form of capitalism”, it is correct but incomplete. Then there is “The ESL has demonstrated that global capitalism operates on the basis of rigged markets not free markets, and those running the show are only interested in entrenching existing inequalities” which is almost dead on the nose. You see the media has a role to play, as I have stated many times before, the first three parties the media pleases are the Shareholders, the Stakeholders and the advertisers, the audience is a distant fourth. In all this, if there was really an impartial media we would have seen all kinds of interviews with the owners of those 15 teams, but did we? You tell me, where and when were they interviewed? Then there is the stage we see presented as “Having 15 of the 20 places guaranteed for the founder members represents a colossal barrier to entry and clearly stifles competition. There is not much chance of “creative destruction” if an elite group of clubs can entrench their position by trousering the bulk of the TV receipts that their matches will generate”, there is actually a second truth hidden there and it is ‘trousering the bulk of the TV receipts that their matches will generate’ and this is where the media gets involved, you see there are no arrangements with the media when it comes to the ESL, as such the 15 biggest teams will not fall under some agreement with the media, FIFA or UEFA, that money is theirs, the media will have to make new arrangements, and do you think that advertisers will pay the amount we see for the other teams? That is why the media is the larger problem and those two popes, they would lose out on a lot, so whilst we see “he called on the football world to keep fighting against the “disgraceful” plan for a breakaway European competition, worth an estimated $20 billion to the clubs” (source: Fox Sports) we also see that UEFA and FIFA and the media would lose out on an optional $20 billion, this is the larger issue. And the media has remained silent on it, even at the end, the news was all about the fans, the fans were never part of this. We saw “Forget coronavirus travel lists, when it comes to football the UK was being put on code red”, the money involved is too big.
In the end I do not know whether the ESL was bad or good, the issue is that 15-20 teams of the upper setting would be playing football, the fans do not miss out, they get their football, these teams are merely in a stage of the same level, the same highest level and they are all playing against one another. So the actual losers would have been Aleksander Ceferin, Gianni Infantino and the media, it got to the point where David Cameron got involved, they were THAT scared and made it a political game from the start. If it was real, if there was really care of football, the UK would also be playing the games from the Russian Premier League. Yet the stage is that those fans can find them on YouTube. Where is the Greek league? Yes it is quite the setup, locality for added local advertising. But on a lot of there there is silence.
Yes, Larry makes a good case with “the men who made their money out of nuts and bolts and waste paper firms in north London have been replaced by oligarchs and hedge funds. TV, barely mentioned in the Glory Game, has arrived with its billions of pounds in revenue”, it is not merely that these teams were changing the levels of loyalty, they took food from the through of pigs and those pigs can squeal, all whilst the media (who would lose a lot too) were the helping hand these two popes needed.
What I saw was a massive one sided tsunami of flaming and colouring against anything that was not them three. And the people for the most bought it. So when we see “Asked about the Chelsea fans that gathered outside Stamford Bridge, he shot back: “There were 40 of them and if you like I’ll tell you who brought them there.”” We see in part a larger truth, the throughs are in a stage of added protection and the pigs are swarming to blame whatever they can for the image and view to be pushed to other places, but when we see “Ex-FIFA president Sepp Blatter and former secretary general Jerome Valcke had their bans extended by six years this Wednesday after the pair were found guilty of financial wrongdoing” whilst actions that took millions from the coffers of FIFA hd been going on for well over a decade and nothing was done, whilst the BBC (Andrew Jennings) pulled the alarm, all whilst we now see “when it comes to football the UK was being put on code red”, we see the stage of corruption and intentional avoidance, whilst for 15 years these same organisations did next to NOTHING.
A stage that is not seen and actively avoided. As such we need to see that there is a larger stage and greed is only allowed by some, weird is it not? More important, this is not over, I reckon that all kinds of agreements are signed up, agreements with the media, the advertisers and the teams, as I personally see it, the throughs will be protected, greed is all.
Enjoy the week!