At it again

Yes, Microsoft is at it again. This time it is costing them $68,000,000,000 for the acquisition of Activision Blizzard. Associated Press released that information an hour ago (at There we see “The all-cash $68.7 billion deal will turn Microsoft, maker of the Xbox gaming system, into one of the world’s largest video game companies. It will also help it compete with tech rivals such as Meta, formerly Facebook, in creating immersive virtual worlds for both work and play.” Yet what we do not see is the one Blizzard element missing, Diablo. We get “strengthen the company’s culture and accelerate business growth.” Yet I feel that there is a large need to upset fan bases and move them from the Sony path into the Microsoft path. It is a clever tactic, but not at 68 billion, there is more and I get the stage, there will be more even though the ‘META’ references do fit to some degree. 

The danger is seen in the smallest quote. I believe that ‘the world’s largest video game company’ is part of the stage and it is part of the need for Microsoft. We forget that the revenue of Candy Crush is huge and it is not merely the value of that revenue, it is the number of people generating that revenue that matters. You see these numbers are also a marketing drive and therefor a stage of doubling revenue. We think that advertisement are the key and for some they are to a degree, but what happens when the pay system becomes a marketing tool for verifiable information? We think it is assumption and presumption and for most it is, but when that data is verified with pay-cycles that game changes. And when we consider “the latest acquisitions will help beef up its Xbox Game Pass game subscription service while also accelerating its ambitions for the metaverse, a collection of virtual worlds designed as a next generation of the internet” we see a few things between the lines. In the first there is the subscription (Game Pass), so when all these games fall under subscription the game changes, the system will set a larger approval for THEIR streaming solution. It foes not impact my 50,000,000, but it does change the balance of the gaming community. When the larger battle stations involve ONLY Game Pass, but passes over Sony’s head there is added revenue. It is a brilliant tactic and it is specific. Microsoft alls it the move toward Meta. I do not doubt that, but this time it is not enough, for 68 billion it cannot just be for Meta, Meta is the side effect as I saw it in at least one other setting. Yet to united gamers all under YOUR banner whilst leaving Nintendo and Sony out in the cold is about something more, it will be to set up virtual machines on those two so that we see a Nintendo logo, but we are still connected to a Microsoft virtual machine. I believe it is a dangerous move because gaming was kept at an all time high as vendors had to be clever to get the attention of gamers, Microsoft is taking away choice, as such taking way vetting of the best gaming solution and as such limiting the choice to one and from there our choices will become ever so limited again and again until all choice is removed, then it is what Microsoft says what it is and that is what it would be. 

In gaming diversity of game makers gives us the goods, the Microsoft method does not fit in, and with Diablo optionally removed from at least one system, I will have to come up with new IP to counter the move of Microsoft. It is a hard call but I am willing to set that to Public Domain, just to piss of Microsoft (as good a reason as any). 

I truly believe there is more to it all, yet I am not certain if we will hear it in time, no matter what there is more to this and Nintendo with 26,000,000 subscribers and over 93,000,000 Nintendo Switch systems sold, 104,000,000 active Sony users (PS4/PS5/vita) Microsoft is setting up a system to entice close to 200,000,000 people to come over. And when you consider the $14,95 a month, we see setting where they stand to gain $36,000,000,000 annually, if that goes well and that is 52% of the investment right there. They will not get all, but a chunk makes it all worth it and Microsoft had the money. They are vying to become the only remaining system with choices on the market, that tactic makes sense. How will gamers react? I reckon there will be anger, because the system that sets diversity to null is not a system we can ever trust, that has been proven more than once. 

And yes there is a meta fragment in there too and when Microsoft comes to the table with such a user group they do become the most formidable gaming community, there is no denying that, but at what cost? That will the larger game that is kept hidden from us all, because a player like Microsoft will not tolerate the negative side to gain traction, it would be working against them to the largest degree. I wonder who will keep us truly informed, I truly do.


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