Behind door number two

That article arrived a mere hour ago and had me on edge. It came from Reuters. The title ‘Graphic pro-Israel ads make their way into children’s video games’ (at https://www.reuters.com/world/graphic-pro-israel-ads-make-their-way-into-childrens-video-games-2023-10-30/) looks to me, a little bit like a hatchet job. 

The quote that does it is “The puzzle game on his Android phone had been interrupted by a video showing Hamas militants, terrified Israeli families and blurred graphic footage. Over a black screen, a message from the Israeli Ministry of Foreign Affairs told the first grader: “WE WILL MAKE SURE THAT THOSE WHO HARM US PAY A HEAVY PRICE.”” You see, if you know you know. But for those who don’t lets educate you in this matter, there is no blame to you, you might never have considered these parts.

We know that Angry Birds was the game and I feel that this is not on them. What does bother me is “Spokesperson Lotta Backlund did not provide details on which of its “dozen or so ad partners” had supplied it with the ad.” The fact that the ad partner pushed this through Android and possible iOS too. So who was the culprit? We are also given “Israeli Ministry of Foreign Affairs’ head of digital, David Saranga, confirmed that the video was a government-promoted ad but said he had “no idea” how it ended up inside various games.” It makes sense that this was Israeli government and I am willing to believe that they didn’t push it through, but the ad partners could, someone laced this to get a negative spin going. You might not push this to a game, but this game has at present 263 million monthly users, as such up to a quarter of a billion people are being made aware. Now, all things being equal this means that the ad partner that pushed the ad is important to colour and classify this culprit. If only to learn whether this was a mere short sighted salesperson (these ads cost money) and these salespeople like their coin, or was this something more? I cannot tell. To give this kind of visibility to any political song requires a few issues and I get that a person like Lotta Backlund wants to play nice with all parties and she is likely seeking answers too, I get that.

You see an advertisement is made, a project is created, the advertisements are added, that project gets vetted and then pushed online and set against a budget. As such two parts of that stream were either ignored, diverted or altered. Whomever created the project is one, whomever vetted the project (on the game, android and/or iOS) side is the other. If it is only android it might be the same person, but I doubt it. Behind door number two is a new setting, one too many people did not worry about. Even when we ignore all the emotions games are exploited for advertisements and now they are ore and more likely show a message that should not be placed on children. In their defence there are plenty of Adults who like Angry Birds too, so there is that issue but until we get who pushed the advertisement campaign has that project, and as such it tells us how widespread this campaign went. To how many people, in what countries and optionally we get even more personalised data on the who were shown the advertisement. 

The budget will tell us how much interest was given to the project. Without that we cannot see the optional damage created. Yet that part is equally important, this might be the first event we see, but it will not be the last. The moment more and more people learn that THEIR political game can be pushed into a game, the more radical players will show up on the radar and that amounts to  really bad news for governments trying to limit the damage, yet with the populist agenda’s out there, there would be added desire to push messages to games. 

It is still the day before Halloween. So here is a little dark humour.

Question: What is red, in a corner and shrinking?
Answer: A toddler with a cheese grater.