If you Musk, you Musk

That setting is a much larger setting then we realise. The BBC (at https://www.bbc.com/news/articles/c5y3rnl5qv3o) gives us ‘Musk’s X banned in Brazil after disinformation row’ and I honestly don’t get it. He has the premise of gaining billions closing in on a trillion in business. We get to see “X, formerly Twitter, has been banned in Brazil after failing to meet a deadline set by a Supreme Court judge to name a new legal representative in the country” and that is merely the beginning. Judge Alexandre de Moraes has suspended X (aka Twitter) until that is done and in addition Musk sets all fines that are outstanding. I have no idea how much that amounts to. The larger premise is that Musk is sitting on IP that could gain him close to a trillion, if only these people had woken up. The current setting is that this case could invigorate a much larger anti-Musk stage and Twitter (aka X) could be banned from a whole range of nations with anti-Musk feelings. That is not a given, but Brazil just opened that door. Basically any nation with a right wing nuisance could entertain that premise diminishing Twitter and as such Jack Dorsey could buy back X/Twitter for 125 million after selling it for $44,000,000,000 not a bad deal for a 3 year gap. I surmised that it was only worth a maximum of 24 billion at that time. As such Jack Dorsey could be making a killing on the deal whilst the value of that company doubles in the first month he regains control. They say that a foolish billionaire and his money are soon parted, but here that expression takes on a whole new meaning.

And it got so far because Twitter/X, Meta and Telegram because they would not set the larger premise. There needs to be accountability and they all were eager to avoid those. Now we see that social media is being thumped on by a whole range of governments. There is such a think as accountability. I already said so in 2013, now we see that governments have had enough and this first case is likely to open the floodgates. 

If is an attack on free speech? No, I do not believe it is so. People should have free speech, but not under the guise of anonymity. If you disagree, say so, but the digital world sees a lot more flames and digital waves when they can say things without revealing themselves. It is the stopgap for chaos to spread their wings. The media has everything to do with this and they are equally guilty (like ‘unnamed sources told us’). So when was that at any time a long standing solution?

Now Elon Musk is cutting his own fingers and soon the solution he had for the world will be largely ignored, and if accepted there will be massive constraints, which would cost him up to 20% from what he could have had. In my book 20% is a lot and when you get close to a trillion it is a lot more than I have ever seen (many like me have that setting).

There is another side to this. At this point Mastodon, Reddit, Threads, Bluesky, Discord, Tumblr, and Truth Social will get to have a place to gain market share against the accounts of Twitter/X. It might not be much, but it is a start. As more nations follow suit there places will gain momentum whilst Twitter/X could she well over 10% of the accounts and even when reinstated, the time gives the others time to get the advertisement revenue that Musk losses. So how will he bring that news to the people who invested in that 44 billion dollar caper? They want to see cash and when that doesn’t come Elon Musk must put up his own cash or lose a lot more. That wasn’t hard was it?

And with the early threat that Musk is pulling out of Europe (October 2023). It becomes an early grave for Twitter. China has its own settings and that will become an increasing pressure whilst one person (aka Elon Musk) gets to live with the invoked byline ‘2022-2025 where has my $44,000,000,000 gone’. A weird setting for a person who at one time had the products that everyone on the planet wanted. 

The higher the climb the harder they fall. Enjoy your day