Today is the day that many will be able to see Captain Marvel, the marvel version of Superman (extremely oversimplified), for many she is an icon, for those who did not really know her because they were not into comic books, or for any other reason, I can tell you that she is not new. Captain Marvel goes back to December 1967, and now, 51 years and 4 months later, she is made ‘real’ on the big silver screen by Brie Larson. We might think that this is just another movie, but we would be wrong. Captain Marvel has a huge following and more important, she will be instrumental in the movie Avengers: Endgame now 7 weeks from release. The stage is not a small one either. When we consider that not only was Infinity War the 4th most successful movie in history, and even as we see a little pressure release due to the fact that Black Panther ended up with Three Oscar’s, the fact remains that 4 Marvel movies grace the top 10 of most successful movies ever made, representing $6.3 billion dollars in revenue; for Brie Larson it will have a large impact down the track. Even as Captain Marvel 2 has unofficially been confirmed (even before the first one was released, so that is novel by itself), Marvel has seen the gold that the silver screen spins and it is not stopping any day soon. Phase 4 which includes Guardians of the Galaxy 3, Dr Strange 2, Captain Marvel 2, Black Panther 2 as well as an Avengers 5 movie, we see the stage where the new face kicks off with Spider-Man: Far From Home, and the return of ‘Donnie Darko’ (in the form of Jake Gyllenhaal) as Mysterio, who is of all the villains, one of the more colourful ones, so the Spidey fans are already chomping at the bit. The fact that Spider-Man: Into the Spider-Verse is heralded as one of the best animated adaptations of Spiderman ever, a movie that got a 97% rating, which is amazing helps too. We agree that $363 million might not seem much, but when you consider that the movie costed a mere $97 million to make should send the Spidey vibes in the spinal cords of producers Avi Arad, Phil Lord and Chris Miller. A 374% return on investment is not to be taken lightly. The upcoming phase 4 comprises of at least 8 movies and also includes a Black Widow and a movie featuring The Eternals, if we expect that Avengers 5 will be one of these titles, we can expect massive amounts of viewing pleasure between July 5th 2019 and July 29th 2022.
We can clearly see that not only is Marvel on a roll, the kick off that starts today could optionally reward Marvel with additional $4 billion before June 30th 2019, giving them close to $12 billion in total, that is one hell of an achievement for phase 4 to surpass. There is another part that these movies are prepping for. It is my personal view that Dr Strange is at present the best 3D movie made (a personal observation), the adaptation of 3D into the stage of the supernatural was absolute gold and until today no one has surpassed that, and I wonder if Captain Marvel, or Avengers: Endgame will be able to break that record.
For those who grew up with comic books (like me), the 2019-2022 timeline could end up being absolutely marvellous (pun intended). No matter how we slice it, Marvel has achieved the part that its fans dreamt of for centuries. They are showing us movies that are real life comic books, a thought that Avatar hinted at 10 years ago, and Marvel exceeded that expectation by a fair bit. I wonder what else Marvel will throw at us. Consider if you will a really dark approach to Moon Knight, and perhaps full on raw, in your face versions of She-Hulk and Spiderwoman. The dark versions that their comics characters had as a history could revitalise other parts too. I personally found the Marvel ‘darker’ characters way to vanilla. Especially when compared to John Constantine, Batman (legends of the Dark Knight) and huntress.
So what happens, when we combine the stage (all within Marvel), a stage where we see the character Magik (Illyana Nikolievna Rasputina, sister of Colossus, the metallic dude in both DeadPool movies) and Moon Knight in a really dark raw supernatural setting? We have seen a truckload of ‘decent’ series getting loads of attention. So what would be the result when we take a few of those characters, with the directness of a John Wick and really go to town?
Not some vanilla edition of Emma Frost (still appealing though), but a version where Auntie Amy cannot be found, because she was part of diner. We have seen that series like Trueblood, Vampire Diaries, Spartacus and Game of Thrones have clearly shown that we are more than ready for the darker and direct editions; we want to see that darkness. John Wick is now in the third installment of raw and direct violence, Game of thrones is starting season 8 with all the bloodshed (and saucy nudity). Marvel implied having such people in several cases (read: Comic Books), but was clearly geared towards an almost adult population (14-17 years old). We see that the elements are all there and several characters could deliver a much darker version on Netflix or the big screen. As we see that there are billions to gain, will Marvel take that step too?
I reckon that they need to consider their options, yet there is still DC and optionally a few others (like Top Cow). This will almost literally be first come, first on optionally most gains. Time will tell who made the jump. Marvel has the characters (a truckload) and the opportunity; will they however make that jump, or make it too late?