We are all curious by nature. Some facts we want to see, some facts we want to read about, some make us search what is behind it all. This is our natural status to question things. It is our natural way marketing has relied on for decades and it has worked in many ways for all forms of events.
One of the most successful marketing ploys I have ever seen came from the early 80’s. Somehow over the term of a few months in bus booths and on outside walls we would see the spray painted term ‘Penguin Park’. No one had any idea and we all wanted to know what it was. We all started to ask questions and it went viral without needing the internet (which was still a DARPA concept at that time). The buzz was all over the place and within 5 months we found out. A Dutch DJ named Tjarda Leegsma had an idea, he made sure there was a buzz and when his nightclub ‘Penguin Park‘ opened, there was a massive queue to get into his place. That queue would remain for many months when it started. It was the coolest place to be. The music was the hottest, the drinks were the coldest and a Rotterdam night club legend was born. A clear marketing triumph!
Now, many rely on the internet. In this case I am looking at the smoke that is forming around a site called ‘GetMoreIncome’. Here we see a known approach. It is all about implying issues like ‘what you could’, what your lifestyle could be and so on. But do they deliver? That is the entire question, isn’t it?
Unlike an organisation called AMWAY, we get other questions. When you look for AMWAY information, the issue becomes clear soon enough. The internet is riddled with examples. AMWAY is basically a perfectly legal ‘pyramid’ scheme. The people behind it were sort of brilliant. The more people you know and attract, the bigger your discount bonus (read commission becomes). They are not into some quick expensive sales part. It is the one thing we all need: Household articles. The cleaning chemicals are stated to be good, the nutrition bars do not seem to be too bad, so a multibillion dollar industry is here to stay and all can get a few coins out of it. The verdict is out there, most (over 93%) will never get rich, but they end up having lower shopping bills. Is that a bad thing? I think not.
So what about this ‘GetMoreIncome’?
That is indeed the question. When searching Google and other sources, we see many blogs, and they all seem to be some marketing hit towards and in support of this ‘GetMoreIncome’ and NONE OF THEM give you any clear information. I found two that showed a little more, but there too it was all about carefully phrased mentions. This GetMoreIncome should be regarded (as others state) as an MLM approach (not unlike AMWAY). Yet there is a difference. When we see the quote on their site, which is also all over FOXTEL, we see a problem, the quote “I have been thrilled with the results, having made over $15,000 per month for the past 6 months”, sounds nice, but at what cost? Is that including the dozens of hours of phone costs? You see, the website gives NO information at al. It requires you to register and give your details.
This all becomes interesting when we take the quote by the ACCC “No matter how a business communicates with you—whether it’s through advertising, packaging, online, logos, endorsements or a sales pitch—you have the right to receive accurate and truthful messages about the products and services you buy.”
The little problem as I see it is that you have to sign up to get any type of information. If this is all online and through TV, I say that in my mind, their website has a distinct obligation to clearly inform you online. This becomes a worry especially as there is no clear information anywhere. No mention on who is behind it, who is involved, we get absolutely nothing, just quotes and innuendo.
I also like the implied ploy (read sarcasm). When we see the quote: “I was a former CEO. I left the corporate world behind and have been able to replace my executive income working from home.” Is this the stated person who was in the news as: “a judge in the Reykjavik District Court sentenced, the former CEO of Glitnir Bank, to nine months in prison in December 2012” (at http://www.businessweek.com/articles/2013-09-12/iceland-prosecutor-investigates-convicts-bankers-for-financial-crimes) Can you tell, because I cannot. That is the issue with small impersonal quotes; it makes perfect sense that this person needs a work from home income. But is it the same person? How many are on that $12,000 a month income? No one seems to know and no one seems to be looking into it.
In this age of bad economy, when all are looking for a way to make a buck and to make ends meet. There needs to be a level of protection against exploitation. That part seems to have gone missing. If you doubt me (which is always fair enough), then check your own browser. When we seek AMWAY, we see SMH, The Australian. They all had their articles on AMWAY. Some agree with the approach, some do not. Their stance does not matter. AMWAY is not ‘hiding’ in any way (they even have a Wiki page online). When we look at ‘GetMoreIncome’ we see quite the opposite. The papers are not asking any questions, they do not seem to have looked into it in any way. There is no visibility. My question becomes Why not? When someone has the budget to advertise to this extent on FOXTEL we can grasp that this might involve substantial funds. Yet no one seems to be looking into it, get precise information and whatever you find on the web is either a hidden advertisement or a ‘hidden’ promo clip on YouTube.
When a website is all about “do not call us, we’ll mail you!” there is reason for concern, the fact that those who should look into matters like these, don’t seem to be doing so is a bigger worry still.