Tag Archives: Kenyon

The other white meat

Yes, you heard the phrase but do you know the origin? It comes from an advertising slogan developed by advertising agency Bozell, Jacobs, Kenyon & Eckhardt in 1987 for the National Pork Board. The campaign was paid for using a checkoff fee (tax) collected from the initial sale of all pigs and pork products, including imports. The slogan has stuck in a few ways, but the slogan was hammering me tonight and it took a while for me to figure out what the back of my head was mulling over. For this we need to take a sidestep. I have been considering the GoPro Hero 11 and as soon as the next pay-check comes in, I might get me one. The numbers that we are given are “The number of GoPro devices shipped worldwide has been decreasing since its peak of 6.58 million units in 2015, to around 3.15 million units in 2021”, some short sighted people will think that it is a declining population and you would be really wrong. You see at this point people are still using the GoPro Hero 4, they aren’t updating. It does everything they need it to do and these users are happy. But the short of it is that well over 10,000,000 filmers are making all kinds of movies, some action, some self centred and a lot of them are walk-around videos. There are thousands made and hundreds are addd on a daily basis. All uploaded to YouTube and TikTok. And there is the gem. Thousands of films filled with open source intelligence all out there and the one who can turn these films into facts is sitting on a treasure. You see we see how fictive people like Jason Bourne are avoiding CCTV and some people are actually doing this. But they cannot hide from the lonely walker with a camera, they often do not see this backpacker or tourist and there we end up with a load of information. Now 97% will be useless, but it is that 3% that gives value to the app that would be made. You might think that it is a waste of time, and for a lot of people it is. Yet the intelligence community see these solutions as diamonds in the rough. Both sides make a case and it is not about privacy, it is not about personal rights. It is about finding terrorists and it is already hard enough as it is, to leave a source unused is utter madness. Oh and do not think I have a great idea. I am 100% certain that others have had it to, it is merely the option for more people to create intelligence apps that is an essential need. It was the GoPro Hero 10 that inspired me to alter one of my IP to specifically help out real estate, yet for the most that is merely a hardware application. In the field Business Intelligence needs a boost and getting sliceable and dice-able data that they can work with will soon be the best next thing. Getting data from large cities is often hard enough and these films will not completely do it, but the idea that 12-30 movies in one week gives the data firm a top-line stage for a place like Manhattan or London is not out of the question. They are merely the most visible places but not the only ones and it is that drive that Business Intelligence needs. With too many fake accounts on social media, that source is becoming less and less stable, but a GoPro walk around video is a different matter. That is data that is easily verified as authentic and could give the researchers a top-line result that could be the starting point of a market research. 

So, I leave it to the programers to analyse a film and see what they can get from it. Good luck!

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