Tag Archives: Pakistan Cricket Board

Something stirred in me when I saw the article (at https://www.theguardian.com/sport/blog/2023/jun/13/saudi-arabia-golf-pga-tour-public-investment-fund) called ‘Saudi golf takeover is blueprint for what they want to do everywhere else’ and I had some issues with this. You see, we might give credence to “Players who had turned down eye-moistening sums of Saudi money out of what they laughably believed was a reciprocated loyalty to the PGA Tour found out, like everyone else, when their phones started pinging”, as well as “Even most of the PGA Tour board had no idea what was happening. Does this strike you as the behaviour of a regime concerned with winning hearts and minds? The brazenness, the wall of silence, the smoke and mirrors, the decision to present this deal to the world as a fait accompli: this is all part of the performance. The projection of power matters as much as the power itself. It says to the world: we bone-sawed a journalist, we bought golf and you didn’t even know anything was happening”. And there is more when you read the article. The largest stage is not set and not given. The largest set is that the US and EU are broke. They give a nice presentation, but the largest stage is that they are broke and the sports need to survive. As such the players, the teams and the largest settings are moving house. F1 is going because the middle east is almost the only one who can play jet set with money. Football is much harder, but the players that matter are moving house. They can try to be prima donna in a saturated world, or they can be the shining star in a place where they are alone. They can spread their wings and perhaps become a little better, or create the next generation of winners. Ronaldo and Messi are examples. The NHL is losing people to the UAE and the Middle East. Pakistan is becoming a more fearsome adversary in Cricket and that list goes on. The PG is merely one example and soon the NBA will see players go to the UAE and Saudi Arabia. The middle east is becoming a sports contender and whilst we are all wondering why. Consider that these sports wanted inclusion and that is what the KSA and UAE did. Soon the KSA will have a new English news channel and I reckon about that time they will be casting sports to anyone interested in sports. A new conversation on topics we heard for decades and people will pay attention. Consider that we will get (in English) Arabic newscasts on sports and now the advertisers will take notice. These two players played the long game and the advertisers will come around. This is a given, they will go where the people are and the people want sports. It is a game that the Middle East plays well and they played it well now. The channels lost credibility, they lost teams and sports and now the harvest for the new channels will come in. Add to that the Vision 2030 by the KSA and you get to see a new stage, and in all that the interest in Islam will flourish too. The Christians who are hating everything will lose more and more. Doubt that? Look at Florida. People in Nazi outfits in front of Disney world parading? That is what remains of the US. A place no one wants anymore and the Middle East is enjoying every Karen and dopey video that graces TikTok and YouTube. The aversion against the US and EU is growing. Everyone is shouting and no one is speaking sense and the Middle East is cleaning house because of it. 

So how long until places like the UK and Australia will wonder how the Dubai White Bears are doing and what the scores are for the Emirates Hockey League this week. They will still watch their own teams, but there is a shift happening and it is happening all over the sports world. It is not merely Saudi Arabia, there are more. The Pakistan Cricket Board (PCB) is growing visibility and that is merely one of many. Until recent no one had heard of Fayik Abdi. In 2022 at Beijing Olympics he finished 44th out of 91 competitors. A man from a place where there is no snow is now in the top 50 best ski contenders in the world. Let that sink in. He beat a whole range of people who get to practice it every day, they are from places where there is snow most of the year and a Saudi surpassed them. Our view of the Middle East is off by a lot and we have been lied to by the church since 1094. We are set in a view that no longer applies. The Middle East can ad is becoming more and more a contender in sports we never considered was a threat to anyone from our local stages. Art Schenk (NL), Andrew Symonds (AUS), Lucas Braathen (NO) will soon see new contenders for top spots. Sports fans will cheer Fayik Abdi (KSA), Babar Azam (PAK) and Juma Al Dhaheri (UAE) that too is the consequence of inclusion. And the sooner we learn that anyone can play sports, the sooner you learn that these steps we see now are a natural next step in sports. We might focus on the money, but that is merely a sidestep. How much attention did the PGA get? Who now could afford to play golf? The media focusses on on every scandal it can, because scandals are emotion and emotions relate to clicks. So how many non-scandal related sports stories have you seen in the last week? When was it about the joy of a sport? Who remembers what the BBC reporter Andrew Jennings brought to light? 

Sports is not merely in turmoil, the fans are seeking a way to actually enjoy sports, something they get less and less of. And all the providers are charging for the ‘honour’. As I see it the Middle East has a larger advantage coming their way. But that is merely my point of view.

Enjoy today.