I had the idea already for a few days, yet it wasn’t until Rachel Riley (one of three mathematicians in the UK that are exceedingly hotter than a nuclear explosion) said something on Twitter that got me thinking and you need to be aware. And you need to be aware now, not tomorrow.
To set the stage you need to grasp back to (what is categorised as) a game called ‘Second Life’. A virtual setting. Not unlike the ‘environment’ you saw in the movie Ready player one. Now consider that meta is second life on serious steroid. It is in all directions 1000 times larger and it will be for each person 1000 times more crowded with objects. Look around you, look at the largest apartment or mansion you could ever dream of. Now consider that EVERY person will have a mansion or a penthouse like that. Now consider that every person has it filled with stuff, all of it linked to advertisements or optional an advertisement free space (for a price). So Zuckerberg is sitting on an approach that will make him billions per month. It is quite ingenious and we were always going to go in that direction, yet Mark is getting there ahead of all. This explains the 10.000 people he is hiring. By the time they launch he will have optionally well over a million objects and thousands of locations. It will also be a space where people could make real and serious money. But that is not what this is about.
There is also a serious danger, a danger that might not be seen, but Rachel alerted me to this in a different way and my mind started to race. Consider that items could have historical significance, items could be personally set and traced. As such we can see the stage where neo-nazi’s have their flags, their items and their locations all heralding WW2 Germany, all out in the open and there will be for the longest time nothing anyone can do against it. More importantly, hacker could facilitate ‘scraping’ and replace the stage with German WW2, or ISIS flags. And how long until we see protected locations advocating radicalisation? This is not an accusation against Zuckerberg et al. This will be a consequence of a new environment that will be driven to user interaction loaded with all kinds of advertising. Now, I admit that it seems that I am against the advertising, but I do not. There is no such thing as a free ride. I am worried that the advertiser tag will allow for a little more than the original designers set their minds to. A stage where A lead to C because B was unknowingly too close to A. A stage that no one can vouch for but it will be a consequence. Metaverse allows for so much more new beauty, but the beauty of one is the nightmare of the other and there remains a debate what is one and what is the other. A stage that is assumed and at ties presumed but none is guaranteed as that new world is not ready yet.
And it will not be long until you can link systems, consoles and other media to your location and then the borders between your real life and your meta life will start to fade a little, all the sources all ready to be framed, to be mailed within the Metaverse and that is the beginning. You will have a large TV that will show you trailers, advertisements and intro’s to things you are interested in. Millions will be able to reach you, millions more will be set to a stream for virtual radio and virtual TV, optionally virtual console too. Thee amount of advertisements will triple optionally a bit more. And as we sign on, we forget to sign off and the race begins.
Zuckerberg did the one thing that others failed to consider at this point, he moved the boundaries towards a much larger stage a much larger population and it will impact advertisements for all others. A stage that was there and has been there since 2003, now that we are getting close to the full 5G stage, Zuckerberg found a new application and it will make them rich beyond believe. Yet the other side will also be there. How long until someone hacks the Israeli flag and replaces it with the Nazi Germany flag?
How long until people will request a Horch 400 Polizei-Mannschaftswagen 1? And there would be a decent case to have such a classic automobile. None of it will be some neo nazi reason. But the filter people will not be able to tell the difference and that is where the problem will really start. The grey area an area that would grow on a near daily basis and it allows those having less than pure reasons to set the larger stage and harass others. It is a larger stage all because the current social media is ridden with bullies, trolls and other types of negative charging entities.
I wonder how long it will take the media and politicians to see the dangers we are heading to and we are heading to dangerous water, you better believe it sooner rather than too late.
I have no plans to be anti Metaverse, but it needs to be said that it needs a lot more security and protection than we see in Facebook at present.