The clay presentation

I have been mulling things over. Presentation software is largely the same, it is set to the foundations of yesterday. There was nothing wrong with yesterday, but today in the age if digital transformations, the dawn of 5G and the clusterings towards 6G we see an empty space. We see the failure of some (aka Microsoft) and it is time to wake up Adobe to ‘show’ them that they could be leading the wave, especially with the masteries they have. There was one optional contender. It was Prezi and they did rock foundations, but their gain is too slow and I need Microsoft to fall down faster (and more clearly). There is nothing wrong with speculating on their fall and then making it happen, is it? 

And presentations are on the edge of what Adobe is doing already, so they might as well start there. All presentations are set to a workplace, it is a white rectangle. It is the same for Microsoft, Google and Apple. But why? In this world, in this age we are so driven to the rectangle that we merely set the presentation of squares. What is the presentation place is whatever YOU want it to be? Rectangle, square, circle, hexagon, any form? We set the stage to what WE want the other one to see. That workspace has form, the creator adds substance and stories. In any way HE (or SHE) wants to. We can go on by adding the camera view that aligns it all and that lens could be rectangle, circle, dodecahedron or whatever they want it to be. And it is not the weirdest stage, Adobe has a lot of it at their disposal already. It would be another nail in a coffin names Microsoft. With that move 25% of their showcase titan is now a crumbling setting and when Adobe adds dashboarding and databases the finality becomes clear. Microsoft has believed in their marketing hypes that they will not see this coming, and when it does, they will trivialise it. But if you look around, as far as I can tell SAP is the only player with a decent dashboarding solution (they bought XCelcius), but a dashboarding stage is more and ore about presentations, about TELLING some story and when it comes to stories Adobe has much better solutions, they merely need to add the Business intelligence part and there are plenty of solutions there. We have so focussed on Powerpoint that we forget that a presentation needs moulding, it needs shaping and there Powerpoint falls short again and again and for close to a decade people heard. That it was being considered, that it is on the list of improvements, but if you look back on the list of what YOU really wanted, what was added? Search your mind and you find failure after failure. Adobe has the goods, it has the knowhow and it has the drive to push Microsoft harder and harder. And when that is done we will see a whole range of solutions wondering what they could do to serve YOU.

The world is changing, the needs of customers are changing and the consumers want a better stage, so why not give them that? When Microsoft realises what they wasted, what their futile little minds decided on what the people needed, you will see clearly that they made you fight with one hand on your back. And it only served Microsoft and their partners. So now I have decided to crash that wall and see what we can really get for ourselves. 

What can we get when we put these party lines in the limelight? What if we keep tabs on all these party lines? I personally believe that Microsoft will come up short several times and that is the ball game, that is the moment people can look towards Adobe and see what they can muster. I believe Adobe is ready for the presentation stage and when stage two is ready Microsoft will get the smallest inkling of the disaster they headed themselves to. 

Of course I might be wrong, but what true innovation has Powerpoint offered since Office 95? That is well over 25 years ago and whilst Microsoft will ‘accidentally’ release some list. I wonder if you can see what was mere iteration and what was true innovation? That list will shrink to a degree you wonder why you remained happy for 25 years with an eggshell. I believe the move is now with a player like Adobe to show you all what true innovation could be. But that might merely be me.

Enjoy Friday.

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