We all face it and we all fear it, adore it or hate it. We are being valued almost every day of our lives and it does not sit well with a hole range of people. They hate being under valued, they hate being overvalued and some merely hate being valued at all. It is the cost of doing business in todays world. The larger station became fearful when Cambridge analytics showed us how we were valued in business, in marketing and in the stride of our daily lives. That and the stage of Neom drove me 2-3 year ago to create the 5G solutions I have now, to give power back to the individual. Yet until last week via the BBC I had no idea that lies and misinformation is valued too and it is valued a lot higher than the average Joe in any nation. The BBC (at https://www.bbc.com/news/world-us-canada-62444302) gave us ‘Alex Jones must pay $49.3m for Sandy Hook hoax claim’, I initially ignored it, the case is a waste of my time. The man is a clown and clowns merely bring entertainment to any place, or so I thought. This article has one line that makes reading this article worth it. It is “an economist hired by the parents testified that Jones, his media brand Infowars and parent company Free Speech Systems are worth up to $270m.” Lies and misinformation valued at over a quarter of a billion dollars. It hit me straight on the jaw. You see it does no matter WHO values it, we live in a world where misinformation is valued that much it might be for flames and mere digital clicks, and it stings. I created 3 bundles of IP, I feel that one I have sold it, or at least the first part I will value higher, but the fact that misinformation is valued that high should hurt most people. Now we can go all high morale against or for this case, but the truth is that US conspiracy theorist Alex Jones found a niche market and he created (according to some economists) a net worth of $270,000,000 through opposing honesty and railing the needs off certain groups. And no one is looking deeper into this, or so it seems. And as we are given “Jones’ business had earned about $800,000 in a single day selling diet supplements, gun paraphernalia and survivalist equipment” something just hit me. You see, no matter how you see this, and $800K sounds nice, but that is not enough to create a $270M business, there is more at play here, so what is it and who are the players of Infowars? To create this net worth in 23 years is pretty impressive and that is done by conspiracy theorists even more so. This is not about the stupid and gullible, these people always exist and they are not so rich, to create this kind of wealth requires an engine, more than Alex Jones, more than what we see and the media is not all over this? Interesting is it not? Something is fuelling this business and the valuation sets the need of deeper investigation. But where to start? You see when they are this rich there are wealthy and well motivated accountants in place to make sure it does not see the light, like the UK and their ELP’s. The question is where to start. Bob Woodward and Carl Bernstein found out parts of this due to the ability to follow the money, but when the money is Bitcoin, global and hidden in offshore accounts, that path is pretty much a no-no. So what paths would work? It is a serious question, I have absolutely no idea (at present).