IP that is to be admired

This happens, some of us (including me) we admire IP, not ours, we love ours. But we notice someone else coming up with a golden idea. We might be a little envious, but in the end, they came up with the idea in THEIR field, which might not be our field and in this case it wasn’t my field. But I took notice a year ago of the invention and I was amazed. Someone came up with the innovative idea that would never have come to me and that is an IP that is to be admired. Before I let the curtain drop, a small set of numbers need to be handed to you. In the US alone 11,000,000 women get drugged EVERY year before they get the wiener up the canal. That amounts to over 30,000 women each day and considering that the EU has twice the population these numbers are staggering. So every Friday evening when the girls go out together 212,000 women will be taking it up the canal (there are two options) without their consent. So when we think of Revlon, Inc., Sinful Colors, Estee Lauder, Maybelline New York, Cover Girl, Chanel, L’Oreal, Lancome, Rimmel and several other brands. They filled their pockets through the purses of millions of women, but what did THEY do to keep them safe. Take your time, in the last weekend alone around 250,000 women took it up one of the canals without their consent. What was done?

Consider this question whilst I introduce the IP. I saw a rehash of an article I saw a year ago. The article at (https://www.cnbc.com/2018/09/05/date-rape-drug-test-allows-women-to-discreetly-check-for-spiked-drinks.html) was from September 2018, so in 5 years these firms did nothing? In almost 5 years something should have been achieved. There are some issues with what I read, but the idea has a much larger merit. And 4 students from the North Carolina State University came up with this innovative measure. The idea of nail polish when it is covered with the drink will turn a shade when it is chemically enhanced. They could detect Xanex, Rohypnol and a whole score of drugs. They do not detect all, but the drugging weasels could soon be made to run before they shoot their load. So when I see that undercover colors CEO Barbara Cook give us “They do not screen for other common date rape drugs, such as GHB or ketamine” we see progress. OK, improvements could be made but that is with every IP, I myself reinvented the same IP close to half a dozen times before it seemed decent and that is before others go to town on that 5G IP. But the almost simplistic stage of making nail polish a drug detector is true innovation at the core and we see Undercover Colors, So what about the other brands? They made over $11 billion in 2022. Don’t you think that they owe women some level of safety? I would seriously reconsider what you buy and from whom you buy it. It seems that only Undercover Colors is trying to keep you safe, so why we give salute to the quarter of a million women taking it up their canal without consent this coming weekend, I actually wonder how long they will let this happen. How long until all colours in any nail polish will turn a shade or two when it detects certain chemicals. So I salute these four students from the North Carolina State University for being one of the true innovators of tomorrow. We give credit where credit is due.


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