DM for losers

It all started with an image on LinkedIn this morning. We see here (see photo below) that Google has instigated a 5000 email limit per day and that three ‘objected’. 

There is no fighting another day. When you need to send over 5000 emails a day, you are a loser. You are what the 90’s regards the worst case of sales. Direct Marketing for losers. There is no setting of email more, get more revenue. If you cannot set that stage at 250 mails per day, you will not know your customers, you are nothing more then a Cialis pusher (as some say). Real sales is knowing your customers and you have ascertained that YOU have something they need. Proper customer care requires you to know your customer, have a system in place to service your customers. If you are a small business 250 customers a day is even  stretch, but OK, I could go along with that. You are not Nike, SAS, Adidas, Gucci, Volkswagen or Volvo. These have systems and people in place to service that much customers and that limit will not affect professional corporations. 

If you want to be a loser, that is on you, but as more and more people block your personal domain for email harassment, the string will go quickly. One, Two, Four, Eight then people will alert friends and after that it goes 32, 128, 512, 2048. In a week 50% of your daily target is gone and soon the algorithm takes over and less people will get your message, your options decreases even more. Making you start your setup from zero, all lost because you took the path of a loser.

In this world you (as a small business) could address at best 250 people a day. If you have the system to register it all, and you read it all you can retain at best 250 deals a day. Yes it is a speculative number, but the larger setting is not merely selling, it is also the need of manufacturing (if applies),stock, sales service, it is a track and one person cannot properly deal with more than 250 people. Considering 10 hours a day, you have 25 seconds per customer. You can listen to all the BS given to you as they want to sell their system to you, but consider, can you serve your customer completely in 25 seconds? No you can’t, no one can, not even McDonalds who needs 120 seconds. Direct Marketing for losers is not a solution, it is a delusion with no destination. It reminds me of a joke I told someone with a subway map on his T-shirt. “The pink line is the woke subway, it goes everywhere and gets you nowhere ever, no destination will ever be reached” perhaps not entirely accurate, but that is how I feel. 

The largest of all jokes is the one telling you can do it all, it makes you believe that you are stronger then Popeye, faster than roadrunner and wealthier than Scrooge McDuck. None of them real, none of them have any basis of reality. A setting you walked into driven by greed. Like a civil servant with dollar shaped pupils all he does is chase revenue which he hands over to his government leaving him with $882 per week (at best), optionally working yourself to death. As I stated, Direct Marketing for losers has no solution, it never ever will be a solution to anyone but the people selling you that system, serving their income. So how will you get reliable data on 5000 emails a day? Who else has it? Can you see the vicious self defeating circle you are in there? 

Google is right and it is time you figure it out too.

Enjoy your day, Friday is now 2 hours away for me.