Tag Archives: project management

This is a difficult article to write. A lot of it is speculation, optionally presumption. Yet if someone tells me that presumption, due to my lack of knowledge is inappropriate I would accept that. My mind wandered and I saw a weakness in a program called Final Draft. It is not really a weakness, but it could be THEIR opportunity. This site is debatable for them, but to be the more rounded solution would enable them to create a larger gap behind whomever are following them. 

My mind saw Ryan Reynolds (yes, the Canadian actor) starting talks with some guy named David Thomson. Not entirely sure what the conversation was about. But Ryan saw a new opportunity that grew from his insight in MNTN (www.mountain.com). You see the narrative of advertisement in changing. In that view we all focus on the advertisement themselves, but the larger stage is now becoming Development, production, deployment and so on. As such Final Draft might optionally be best to offer a new setting on Final Draft v13. 

You see, the missing part of project management. Even as there are some solutions, they are generic, for these people having one that is specific for Final Draft with timelines (somewhat similar to Monday dot com) would benefit Final Draft greatly. 

And it isn’t just for large companies, indie developers and script writers would be able to use it as well. Especially in scripts that have more than one season you want to see time lines, to test whether the scrutiny holds up and in that way advertisement companies could use the same setting. I reckon that the larger companies all have their own solutions, but Final Draft is used in over 60 countries and when you think of it, there is a larger pressing need to use project management solutions catered and tinkered to media and advertisement. Excel (not the worst solution) will no longer suffice in these places and as media corporations have a more distributed purview, that purview requires management with timelines, with options to see where pressure points arise and even more important when idle time and zero hours become too abundantly visible. We all have idle time at times, but when you have an entire crew on 40-80 hour idle time the cost will start to show and that impacts the margins and profit stages. 

For the simple developer (like myself) seeing the timelines and the completion times are also important. Not the fact of pressure, but to see where the lag is and whether certain parts were overlooked. It is the stage where the working project is set to a 90% complete versus 95% complete starts to show. If we take the old rule that completion of 5% past 90% has the same timeline as the first 60%, that gain is easily suppressed when you have a project file seeing what you optionally overlooked and in advertisement that part is even more clear, they work against (at times irrational) timelines and deadlines we see that Final Draft has an opportunity to grow its solution in another direction as well. I reckon that no matter where the project is set up, it needs to be deployed on a local level, because no executive will trust its data to the cloud, not with IP of this nature and also clouds fail (see Microsoft, September 2023). A distributed system might be the way to go, and independent developers (that one person studio) might not benefit with the cloud. And that is before you realise that there are 38,000,000 active VLoggers, they too need to up their game, the competition is cutthroat and murder as well. All options that show the possible opportunity that Final Draft has coming their way. I haven’t touched Final Draft since I tested version 6 decades ago, but I just went through the PDF of version 11 and I saw this gap and covering the gap preceding the gap makes the remaining gap passable and that is also where MNTN could find itself in the next 2 years. As they started the new setting the wannabe’s will come in soon and the better prepared they are, the stronger their foothold on the market will be and with all the others failing in obvious places MNTN could chisel out the niche that is safe, secure and almost spectacular (a subjective term). As such Final Draft has an even larger foothold it could create, but that is just me. I could be wrong after all. 

Another practical Tuesday filled. Time to rewatch Bullet Train and snore a little too. Enjoy the day.