This thought came to me last night after I have had a few negative encounters with places like JB HiFi and likeminded places. First off, JB Hifi (et al) did nothing wrong. They were all as kind and as customer service minded as needed. What was the small fact is that I had a few dollars at my disposal and I wanted to catch up with music by Bowie, Kraftwerk, Enigma, Supertramp and a few others. None were available. Moreover there is a whole range of other musicians that would not normally be available in Australia. Then I remembered the larger setting. It was IP, but not mine. It was a Dutch entrepreneur named Hans Breukhoven who created the Dutch chain ‘Free Record Store’. It was as impressive as JB HiFi or the Virgin Megastore. He came up with the idea where people selected an album and it would be created at the spot. In the 90’s this was too new, too forward thinking, but I reckon he had the right idea. Now we rely on Spotify, but why? And when bandwidth becomes an issue, places like Spotify will have a problem. What matters is that this idea by a place like Amazon (most likely) could create a special store in the larger cities first, creating such a place. Allowing people to connect to music and strongly local music.
You see there is no clear number of expats globally, but some sources state it is well over 250,000,000 people. Consider that there are that many people that cannot connect to their original music. We can give you a list, but that list becomes too large and too overwhelming. New York Alone has an expected 3.4 million expats. As such one store offering them a whole range of music done at that point and offered to these people become a viable solution now. After that places like London, Paris, Amsterdam and like minded locations become a next setting. It is becoming more and more easy to create high quality CD’s, the elements are there, the printing options are there and it is not out of the realm of possibilities that a place like Amazon will partner with a place like QuickCopy and complete the circle. Where do you find local Italian music? Name a nation and the names will come pouring out. The idea that Hans Breukhoven had was spot on, he was merely too early with the idea and he left us without seeing it come to fruition. Yet I reckon that this is registered IP and they might want to consider talking to Amazon about it. Amazon is not the only player, but it is the most viable player to make it work and I reckon that an element that has the ability to become a billion dollar industry should not be ignored, but that might merely be me.
No matter how it turns out for me, I reckon that there is a market which is now becoming large enough to take another look at the ideas that some rejected over the last few decades, but that might merely be me.
For those with the simple setting that I should rely on Amazon, they are not incorrect. You see, I believe in supporting my own local hooker (a term from the 70’s). I get that Amazon is soon the only option for me, but that implies that the local shops have failed and I believe that it is my duty to offer them a solution, even if Amazon is added to it, unless they partner with QuickCopy, making my believe sound fine. You see, it is not merely about the music we all like. How about musicians like Abadi Al-Johar, Adriano Celentano, Sakis Rouvas, Liesbeth List, Rufus Wainwright or Gustavo Cerati. I know merely two of them. But the world is larger than me and the setting of someone wanting an album now is not out of the realm of possibilities and when we have that running. People will have an evolving mind towards movies. DVD’s is an option, but Blu-Rays not yet (as far as I know). A station where distribution will lose out of, merely because they cannot have all and that tracks will have to evolve and the idea that Hans Breukhoven had a few decades ago is now starting to make more and more sense. And I get nothing out of this, which is not a prerequisite. I believe that in this world, in this economy we will need to put all hands on deck to start making an impact. This today was mine, I have had a few ideas in the past and I merely added another one. I do not reject anything because it is not part of my bottom line, that is the stupid approach of a local thinking manager. It is as someone once said Think Local, Act global and I am merely doing my part.
Enjoy the day, soon you are merely one day away from the day before the weekend.
Lawrence van Rijn - Law Lord to be 