About them copyrights

It’s all good and fine to get through the day, to read on how it is all ‘sooo’ virtual, so available. Yet, in the end, is this ‘the truth’? Consider when we see the article, again the Guardian (at http://www.theguardian.com/technology/2014/oct/15/taylor-swift-uk-itunes-out-of-the-woods), so we could say how it sucks to be Taylor Swift at this point. You see, when you use the ‘excuse’ “due to a new strategy my record label is working on in the UK“, we can safely assume that this is about something else. Likely commission, possibly ‘better’ kickbacks, or better margins, yet overall the fans will suffer and they are now looking at other means like uploaded records to get their music.

I wrote about such events in ‘The real issue here!‘ where I stated “So, almost 20% end up buying the discs (implying 80% will not)“, I had written about such issues in gaming, in movies and as Taylor Swift will soon learn in music too.

By playing for tougher deals, you end up losing a lot. And in this case, as I see it Team Swift only have themselves to blame. Just like the gamers of day old were ignored by the US at large, music fans will not tolerate delays on such events. That is the drawback of the digital age. When you offer it NOW, you better offer it to all. So when we see the quote “Out of the Woods is likely to be available for at least some of Swift’s fans in the UK soon, then. But many will have turned to other means to hear the track: for example, there are already a number of uploads of its audio to YouTube“, you better believe that fans will find another avenue. In the end, her real fans will buy it one way or the other, yet Taylor lost out on a vibe that could have gotten her a few hundred thousand, perhaps even a million additional downloads. She will miss out on that one this time.

So is this fair to Taylor? Does that matter? When you decide on a strategy that leaves one out, that one will either find an alternative or will move on to something else. Such is life. In gaming, when this happened in the 80’s, people had no choice but to copy or wait for outrageous prices. So, those with copied games got to play it, those who had no contacts ended up waiting in excess of one year. The digital age now has given us the option to get it ANYWHERE fast, usually at a base price and often as fast as day one. In the age where product outstrips demand by a lot, the digital age becomes a different field. An opportunity missed is a chance lost, not delayed. Music is exactly that to a massive group (the Taylor Swift fans will always buy), but that leaves a large group missed and it loses out to potential new fans, but is that a given?

No it is not, yet we see that the digital wave tends to attract the curious, those who get one song and then learn that the music is interesting to seek out more. Through Audio Galaxy in 2000-2001, I got to know the Corrs, Bond, and a few others. Now, I have almost all their albums, which I bought in the record store, it started with one simple song. That market relies on the new waves of songs, not anticipated waiting.

So, is this me changing my view on copyright? Not entirely, when a movie comes out, one should buy it. I have no issues with buying a movie or watching it in the cinema, so when I decide to buy a game, movie or album, when it is released, I expect it to be released. When we get an alleged form of discrimination where the consumer is discriminated against, should such injustice not be fought? I am not talking about a simple delay like we tend to see it in games, where movies tend to be out in the US one moment, and a few weeks later the rest sees it. That part I have no real issue with. Yet, in the case of Star Wars Episode 1, where the movie was released in May in many places, it would take 5 months until it was released in the Netherlands, for a movie like that, such a delay was just unheard of and as such an illegal download of the movie was circulating within a few days. Many would still see it on the big screen, but not all. Evidence of such events have been seen for decades, so why would the team of Taylor Swift be this ‘uninformed’ (ignorant might be a better word) in thinking that the fans would accept it, and beyond that the rest would just ‘wait’ for a girl named Taylor Swift?

Some might, most will not.

And if you want to consider alternatives, then think of the time, the line and the timeline. Our world is changing, it is less about the product that is convenient for us, it is more and more when it becomes convenient for them, not us (cinema and TV marketing has been all about that for far too long). We could read it as a form of maximised profit, yet overall it is about marketable momentum. That is seen as we see at present that ‘analysts’ already are stating that they predict ‘Star Wars: Episode 7’ will make $1.2 Billion at the Global Box Office. The movie is nowhere near release and these predictions are already made. As we see that this movie is coming out in 2015 as a summer release, so much can go wrong! And we are already been ‘tailored’ to fit a 6 week gap.

People are still in a financial depressed era. Even though it is now starting to pick up, the longevity of our economy is currently not a given, with the Tesco issues still  in play in a hardy way, there is a real issue in the UK, even though there unemployment is now down to 6%, yet overall the cost of living is still rising faster than most of the incomes correct for, so as such, income is still not in the level that we see where people en mass (especially those with family) can just go to the cinema. The last movie to really make it was Avatar in 2009; it was a unique wave not unlike Titanic, they are still the first two movies in the all-time box office records. So, at present SW7 is already ‘anticipated’ as one of the top 6 movies of all time. That, whilst the first Avengers movie, making 1.5 billion, took the cake in 2012 and the anticipation of the second movie is extremely high on many minds. Beyond that there will be Fantastic Four, Pan (with Hugh Jackman) and at least three additional movies are on the list for the summer of 2015. Now consider that until the economy is truly repaired families might have the option to see two of these movies. What are the chances that they choose Star Wars? There is no denying that Star Wars will be very high on the list of many, but then so are the Avengers. That is if nothing else happens, like new games, new records and shifting time lines.

So as we see the escalations of ‘needs’ and ‘options’, we will see a change on how people perceive copyright and translate this into the ‘right to copy’, welcome to the new economy of those who cannot afford it!

So as we see what team Swift thought would be and what Team analyst expects it to be. I would state that the truth is nowhere in the middle, and that the truth is revolving around two points of flexible perception, whilst a placement of either is not a given either positive or negative, but what will be, is not linearly in the middle of what would be and that what is expected to be, that what is, is not a given ever in marketable approaches!

But what ‘might be’, requires us to take another look at what we see that is currently done to us. As we are all reduced to ‘product to purchase’ and no longer regarded as ‘consumers to buy’, we see a changing market of expected anticipation.

Is this a negative evolution of marketable industries?

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