It’s all about the funny, not the money

I made a prediction almost a year ago, and it is still decently on target to being met. I made the prediction in ‘All eyes on Nintendo‘, the article I wrote (at https://lawlordtobe.com/2018/04/06/all-eyes-on-nintendo/), In April 2018, I made the prediction that Nintendo Switch would become the number two console and they are nearly there, I also stated: “I have no doubt that Nintendo will take that spot, it is merely the fact that, at present, it will not happen before January 2019“. The fact that one third of the entire global lifetime Microsoft Xbox market was equaled in the US alone in 21 months, less than two years. In October we were given by PC Magazine “the latest sales figures from Nintendo confirming its hybrid console has now sold 22.86 million units“, that was almost two months ago and there were three large festivities on approach. And as we add the partial overlap with the 5 month challenge of: “The news comes from an article in Japanese daily newspaper, Kyoto Shimbun, where Furukawa also briefly touched upon Nintendo’s 20 million Switch console sales target for the same time period” we could almost conclude that they hit the mark, yet Microsoft did not sit still and that device is still selling. Still, within 5 weeks we will see whether my prediction holds, it will be a close call to equal total global sales in 24 months, whilst Microsoft has had 6 years to get there. As the gaming shops have playable Nintendo Switch consoles in their store and as we can first hand experience the addictive fun that the Nintendo Switch brings, we see that it does not look good for Microsoft. Some sources are already claiming that the Nintendo Switch is the bestselling console in US history, a bold claim and interesting if it is supported with the right data. Microsoft and their Xbox remains at a steady climb, now at around 40 million in total life time sales, it is almost the same for Sony, but with well over twice that amount sold, It is Nintendo who is shaping the curve with an actual monthly increase for now, even as it is merely 100,000-150,000 more per month, which is twice the monthly amount Microsoft has been selling, they were still catching up to Microsoft. I reckon that close to the end of the year the damage done to Microsoft by Nintendo will be a little more clear, yet I personally saw that in the time that I was in a games shop 3 Switch consoles were sold versus one PlayStation and zero Xbox consoles, yet that was in my particular window and that is not representative, even though it supports the indication given by me 8 months ago.

Even though VG Chartz (at http://www.vgchartz.com/analysis/platform_totals/) gives us a global setting of Xbox One at 41.26 million versus Nintendo Switch at 24.13 million, I believe that the total number of Nintendo should be closer to the 30 million mark. You see, if I am wrong (always a valid consideration), than it implies that the statement from Furukawa gives rise to his goal being off by a decent amount, it will no longer be the case of the Nintendo Switch not being able to meet the 20 million mark, it would lose out to close to 20%, which is a really big deal. In addition, the 20 million mark had been hit in August, so with one additional quarter and the holiday seasons (plural) that the 4 million mark seems too low, yet we will know in a week how the scores ended. Also we saw that over September, VGChartz gave us 900K Nintendo’s versus 400K Microsoft consoles, so in that light, my prediction is eerily on the mark and we might see that even though my call for January 2019 might have been a little too enthusiastic, the numbers are clear, in 2019 Nintendo advances to the second place and Microsoft with its most powerful console has degraded itself to a mere third position.

We can argue that there had been too much damage and Phil Spencer had to get through this moment no matter what, it is clear that as I personally see it, not listening to the gamers was the biggest mistake and accounted to the largest fall. For Microsoft to actually listen, the Nintendo Switch would still be a threat, but not to this degree and it would still be in a situation trying to catch up to the other two, Microsoft merely made it easy for Nintendo and that is not the fault of Phil Spencer. To change this, he has to make a few hop, skips and jumps. Yet overall Microsoft could pull it off, its game pass is a good move and should not be underestimated. In addition, Forza Horizon IV is considered by me as the best game of the year. I believe that God of War deserved to win in many ways, yet oddly enough my vote went to Forza.

You see, just as the entire Nintendo formula made it an instant winner, that Formula should also be administered to games. So there is me, and I loved the God of War, been a fan since the very first game. I was never a racing fan, I am no Microsoft fan (my reviews show that), yet whenever I see Forza, or better stated FH4, I want to race, the game makes me want to pick up a controller and race, even me as a non-racing fan. That pull is so strong that it is important to acknowledge it. FH4 is a true winner and even as in the scores the God of War was a little higher (and deservingly so), I felt it was important to weigh a game, a game I love to play against a game I want to play at the mere sight of it, FH4 did something remarkable there, that needed to be recognised and that is why I gave it my vote.

FH4 is merely the start, if Microsoft wants to turn the helm around, it needs to make choices it needs to make hard decisions and it has to ACTUALLY start listening to the gamers, if they do not, they are lost and in addition, whatever comes next will receive a lot less consideration than before. For now, for the beginning of 2019 it will be up to Microsoft to find a path to return to that second place, because if they do not, their own marketing will become a joke, proclaiming yourself to be the ‘most powerful console’ is nice, but like the older console names 3DO, it does not pay to pave the road about it, it merely leaves the console in a state like a sepia photograph, remembered fondly for a moment and then forgotten as people move again into the now of things.

The formula was not complex, it was actually quite simple, Nintendo got it and they got it right, Microsoft was able to get almost every element in that equation wrong, which is an achievement, but not a good one.

 

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1 Comment

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One response to “It’s all about the funny, not the money

  1. First off, great piece! I’m in total agreement and don’t want to respond with a novel. There’s a large segment of those who have Nintendo in a doomsday scenario on a regular basis. A lot of it is unwarranted. Every one of the major players go through cycles. Since the VCS. Maybe before. Nintendo is set up nice…For now. They’re my personal favorite of the three but I’m not sure where their place will be in the market once 2020 arrives. PS5 will include something to answer Nintendo’s hybrid. And Microsoft is already the front-runner for the next, imo. It’s going to be interesting, that’s for sure.

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