We all have those moments, we see one thing, yet when we look at the news, it was seemingly about something else. This of course goes both ways, what we see is not always what we think it is and in this case I might well be wrong, yet I am willing to yet you decide.
It all started 10.3 minutes ago (roughly), I was munching down on a bag of ‘veggie straws’ I never had those before and they were on special (50% off) so I decided to take a walk on the Wilde side, so there I was munching on savoury goods whilst listening to Jordi Savall playing Matrimonio di Francesca Borgia, I remember the procession (I saw the Blu-ray on the Borgias), it was a lovely wedding and she copulated in public, the good old days where a wedding was only valid when they did it on the wedding day, all that before there was VHS and we got the best porn in the city. Ah well, as we see one thing we see another, so when the BBC showed me ‘Coca-cola suspends social media advertising despite Facebook changes’ I feel that we are shown something else. At present it sucks to be Coca Cola, let’s face it, when I was in the supermarket I got myself 2 bottles of Vanilla Coke, yet no advertisement would have spurned me, I know the stuff, it is 20% off and for a lot of people it is that way. Coca Cola has sent a truckload of cash in the right directions (Olympics, Sport events, public events, but Covid-19 is stopping it all from happening, so for players like Coca Cola there is no benefit, if there were pubic events, oh no, these are cancelled as well, apparently only a chosen few can have sex at 1.5 metres apart (names redacted for national security reasons). So, I understand the setting where all these firms are blaming Marky Mark of the Zuckerberg clan, yet that is so short sighted. We want to blame the for everything, yet this problem is a lot larger, it is drenched in fear and drenched in opposition to things we cannot control. We cannot control the flu, so when we get some slick politician making claims that big tech is to blame, whilst their own records cannot be properly vetted (the paying dead people issue) all whilst their internal systems are dodgy as hell, I wonder how large the issue is. It is not merely America, the failings in Europe are not small either and it is laced in technology. As these slick individuals took the cheap options, we now see how cheap is letting all kinds of people shout whatever they want, it brings fear to all.
So whilst we see brand after brand relabel their products as to avoid the backlashes, we see that there is a larger issue in play and the media is doing whatever it can to avoid them as to not anger their advertisers, they need all the advertisers they can as you can see.
It is even more dastardly than you think. The BBC also reported on shaadi.com, an Asian dating site that they were removing skin tone filters. Consider that this was done, do you think that they inserted the skin filter automatically, or was it done to appease their members? Do you think that a dating site, or any site will auto filter the look of a member without permission? How liable would they be? Consider the fact that the filter was created, do you think it was to make the programmer happy? He might not have cared, I reckon that if w get actual statistics on the site on who used it (numbers that optionally would suddenly be accidentally deleted), how many women (or men) used it? They would have started their optional relationship based on a lie. So when we see in the article “Priya (name has been changed) found her husband on the site after being rejected by others for her skin colour. “I am dark-skinned and saw the skin colour question on there (shaadi.com) and answered it the best I could,” she tells BBC Asian Network.
“I remember selecting ‘wheat-ish’ – whatever that means.””, so this person hid behind ‘whatever it means’, and I do not care, but we see two versions of deception and I get that she girl made a choice, hoping it would work out, but lets not deceive each other. There is a larger stage and it is founded on racism, you get better breaks (so they say) when you are caucasian and I will not fault anyone to get the better deal, yet the advertisement issue is a lot larger and is drenched in lost revenue due to ineffective advertisements (a Covid cancelled Olympics event for example) and it seems that it could go on for another 60 days and as such the people involved will stop advertising, especially if you already have visibility going up the kazoo (like Coca Cola, HP, IBM, Microsoft, Netflix, Google, and a few Unilever brands), I get the idea that these people are watching the dimes they spend, but lets not call it #StopHateForProfit when it is about margins of profit, it is actually that simple as I see it.
We can push all we can, but it is the fellow man and woman next to us that needs to change, to stop giving in to hate and fear, we get it, it is overwhelming, and when you are African American in the good old KKK of SA, there are larger concerns and it is a lot more serious there, even as the Business Insider gave (two weeks ago) a list with 25 charts that show that racism is serious in the US, lets think about that, so in 2020 we see clear numbers on racism, so why is the US not acting? Do you still think it is that simple? (at https://www.businessinsider.com.au/us-systemic-racism-in-charts-graphs-data-2020-6?r=US&IR=T), so when we are in a stage of #BlackLivesMatter and #AllLivesMatter, consider that corporate America has not acted for well over a decade, the numbers give that much, even as the situation is seemingly going better, there is too much that needs to be done and government does seemingly not care, only 10% is non-caucasian there, look at the Business Insider for that part, so it is about something else and we need to consider that part, we need to consider that a lot faster then we think, because if this explodes, we see a much larger issue, especially when you consider that the pay gap is supposedly between 59% and 62%, and take in consideration the Fair Employment Act 1941, Civil Rights At 1991, Equal Pay Act 1963, and 4 amendments to the Constitution of the United States, so where was corporate America all these years? Let’s call the issue by its name, and let’s take a look at the Lilly Ledbetter Fair Pay Act 2009, which directly impacts the case Ledbetter v Goodyear Tire and Rubber Company (2007). So when you are done with all that, consider that Coca Cola issue again and consider how many companies are in a shady place at present. None of it has anything to do with Marky Mark of the Facebook tribe, and a lot more with the bottom dollar as Wall Street needs it to be for at least another 30 years (at present).