Salmon in the cinema

Yup, there is a new setting, not for food, but towards the entertainment. Even as we see Google allegedly miss the plank, the streamers are setting the stage to a larger degree. In streaming nature there is Disney, Stan and off course there is Netflix, so when the BBC gives us ‘Dune and Matrix 4 streaming plan prompts urgent talks from AMC cinemas’ is was not overly surprised, the Movie machine is on a tour and Corona slowed it down, but did not stop it and in this stage, too many vacant chairs remain in the cinema. We can feel for the cinema, but there are many places where the pain is coming, so the cinema is merely one of most. As such when we see “The move will enable film fans to watch the forthcoming sci-fi epic Dune and the Matrix sequel on HBO Max at the same time as their cinema release” (at, we see a stage where the movie makers are maximising whatever they can, and I cannot blame them.

Consider that Cale Boyter, Joe Caracciolo Jr., Mary Parent and Denis Villeneuve allegedly pumped $200,000,000 into that movie. This I a risky business, moreover as SCI-FI made their version with Alec Newman in 2000 and it was an amazing piece of work, I still watch the BluRay nowadays at least twice a year. That does not mean that this Dune will not be seen, I look forward to it and I do prefer the big screen, but any next lockdown and Netflix or BluRay might be my only option, and I am not alone in this. The average number one movie in the US after the Cortona lockdown made 4 million, before the coronavirus lockdown $100 million (Bad Boys for Life), as such the sentiment of the producers of Dune and others are well understood. $200 million is nothing to sneer at and whatever deal they can make, they will. At present in 2020 Bad Boys for life leads the revenue charge wth $200 million, It should have been at least double that and as such Dune is in a dangerous place, not by choice and not by effort, the trailer blew me away and the stars involved make it shine even more, it seems only fair that the makers try to get the best deal possible. This is the stage here we merely see impact, we do not get to have too much choice in the matter, no matter how angry Glossu Rabban (Dave Bautista) gets. In the end I feel slightly less for Adam Aron than I do for the actors and actresses that put their sweat and blood into this movie, in other news, when did the cinema adjust (temporarily) their prices? In this setting as we currently see it, why would anyone take a chance at AU$18, when streaming is $15 a month and at present safer. 

We want to be protective of the moviemakers, but in the end, at present, we are merely a Salmon that goes up against the streamer. In this setting I understand why AMC Cinemas wants to talk, yet in the present condition we face, is it a realistic step to take? As such, there is truth in the statement “We will aggressively pursue economic terms that preserve our business”, but consider that billions of people have been denied access to entertainment, I want to start that Adam Aron has the right setting and he has a right to be in this setting, yet in the stage we face, can he push for a setting that is not entirely realistic?


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