The Funny Money Paradox

I have been dreading this. For the most I do not care. But there is one upside. The media have ignored this too and by the end of the story, you will wonder why the media ignored it. They are all uppety uppety for the most silly reasons and they will not care, not until it hurts their digital dollar bottom line. So here goes. In the first Funny Money is a slang term referring to Counterfeit money. Money obtained in a devious or sneaky manner. And that kinda connects to us. It is also a paradox as it is a statement that is seemingly contradictory or opposed to common sense and yet is perhaps true. So that is how I got to the Funny Money Paradox. You see the two largest contributors to this act are Google and Apple, yet they aren’t doing anything illegal. There are merely using all of you to create a new stream income and the stream of income is you. So how is this happening?

You download a game from Google Play (or Apple Store) and you play it. Within the first two minutes you will have seen at least one add, more often 2-3. Now you start playing and the adds keep on flashing by (or is that buy). The game is seemingly simple and it is taunting you that you are to stupid to play it, or that only 1% can play to some distant level (fifteen) and you go for the bait. You are not stupid and you are more intelligent than what they claim and that is how they win. By the first 5 minutes you are likely to have watched 4 advertisements and that is the goal. You see 4 times $0.05 does not amount to much and you might not care, but consider that 250,000 have gone before you. It now starts adding up to serious cash. The game makers gets now $50,000 it starts adding up to serious cash soon enough. Now consider that some games are downloaded over a million times. See how this adds up? And the simple tool (I mean you) keeps on playing and funding the game maker because he has turned GaaS (Gaming as a Service) into a decent stream of income. And it is getting worse. In the last few months I have seen perhaps half a dozen at most that are decently decent games. Yet they have the same setting, but from day one they offer you to avoid ALL advertisements for a small fee (from $4.99 to $14.99) and that avoided watch-time is translated to immediate bonus to you. That is fair, a game costs money and the makers gives you the option. The problem is that most games are so set on cashing in, that they are using more and more simple graphics to cash in as quick as possible and often making more than one version of the same game whilst employing slightly altered graphics to get to the revenue. And it is all happening on the watch of Apple and Google. Now, lets be clear. Neither are doing anything illegal and they can continue as they would like and for me that is good news. My IP will shoot up when people have had enough by being the game makers piggy bank and these makers will not be allowed on the new system. So why am I on this horse? Well, in the first it demeans the status gamer. A gamer is more than an advertisement hub. In the second gaming is a wave of pleasure, not a wave of income. The gamer could be an income and I am fine with that, but these makers are ‘playing it safe’ and exploiting gamers to their own needs first and in the second giving them gaming joy. That is the largest issue I have, the media is second but it is important to see that. They are all uppety uppety on loot boxes and holding the gamer no accountable to any of it and this they avoid? Is this making sense to you?

In the end it will work out better for me, but I then hold myself up to higher values. To exploit this setting just to fair way better is not my cup of tangerine juice either. (I have something with tangerines lately) and I wanted to make sure that I was out on this and you get the chance to seek out the media to see who else reported on this and you will see that many avoided this. So whilst you see another ad on how their game is exactly like they say it is (whilst doing exactly the opposite), whilst you wonder how simple it is that 1% cannot do this, all whilst you know that they can or that gamers are too stupid to get there, whilst you know a five year old can do this, consider that gamers of any age can be made to watch advertisements. So how many advertisements did you see, how many did your children watch and why isn’t anyone waking up to this level of exploitation? Now consider the harsh reality. One source gives us “The global revenue in the ‘Games’ segment of the media market was forecast to continuously increase between 2023 and 2027 by in total 136.8 billion U.S. dollars (+34.53 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 533 billion U.S. dollars and therefore a new peak in 2027.” So how much of that is watching advertisements? How many advertisements are you in for and why are Google and Apple feeding that horse? Consider the answers and consider that even as this isn’t illegal. How do you consider exploitation? 

Consider the points, consider the elements and consider what sources aren’t informing you at present.

Enjoy this Sunday, Monday is a mere evening away.