Who did you once trust?

That is on the edge of my mind when Reuters gives us (at https://www.reuters.com/technology/google-pushes-antitrust-action-against-microsoft-uk-cloud-market-2023-11-30/) ‘Google pushes for antitrust action against Microsoft in UK cloud market’. In the one hand, we get these kind of issues all the time, the big boys are fighting over terrain, nothing new here. But what does matter is ““With Microsoft’s licensing restrictions in particular, UK customers are left with no economically reasonable alternative but to use Azure as their cloud services provider, even if they prefer the prices, quality, security, innovations, and features of rivals,” Google said in its letter to the CMA.” As well as “Asked why Amazon, which boasts a larger share of the cloud market than Microsoft, did not pose a similarly anticompetitive risk, Zavery said AWS consumers were not facing the same restrictions.” And the operative word is ‘restrictions’, a setting once employed by IBM. It comes from the old expression “Go IBM or go home”, an expression I had not heard since 1991. A setting that gives further pause when we see “Google made six recommendations to the CMA, including forcing Microsoft to improve interoperability for customers using Azure and alongside other cloud services, and banning it from withholding security updates from those that switch.” A consideration that shows us yet again what a bad choice Microsoft has become. Another source gives us “The CMA (Competition and Markets Authority) launched an investigation into Britain’s cloud computing industry in October, following a referral from media regulator Ofcom which highlighted Amazon and Microsoft’s dominance of the market.” This can be seen in one view. The one part that we could consider is that one has a superior product and the other is a bully, Microsoft does not have the superior product. The marketshare settings are Amazon (33%), Azure (22%) and Google (11%), the rest (like Oracle and IBM) are a lot smaller. Now consider that one isn’t playing nice (read: playing the bully), what is the actual setting that should be? I reckon that Amazon would get a decently larger share, some will go to Google giving me pause to think that the Google/Adobe partnership becomes a lot more important and it decreases Microsoft yet again, all because they decided not to play nice, something they have done a few times over as I personally see it.

What is important is that I saw several sources, yet not one of them is a British newspaper, so when did the UK Media think that reporting on this is not in the interest of the British people? How deep are they in the pocket of Microsoft? Don’t take my work for it, seek it for yourself and see just how useless British media has become.

Enjoy the day, my weekend has started, you will be there soon too.