Tag Archives: Nike Puma

The play of the Sponsor

I have had my issues with sport and the enormous setting of corruption on several settings; we merely have to look at FIFA to see just how bad it can get in any setting. In equal measure I have had several issues against Iran; the corruption does not even come up to high as we see the interactions with Hezbollah and the shipping of missiles to Yemen.

Yet, when I see the news in the Washington Post (at https://www.washingtonpost.com/news/early-lead/wp/2018/06/09/nike-will-not-outfit-iranian-world-cup-team-due-to-sanctions), it is my personal belief that certain political parties have gone overboard. When I see ‘Nike will not outfit Iranian World Cup team due to sanctions’, it’s gone too far. We have always accepted that sports needs to remain outside of all political scopes. If the spirit of the Olympics was: ‘During the celebration of the games, an Olympic Truce was enacted so that athletes could travel from their cities to the games in safety‘, so that one moment was a time when there was no war, no discord and those players had the freedom to travel uninterrupted. To suddenly get them in a setting without an outfit has all other kinds of interactive issues and touching on that is the beginning of the end. I personally consider it a really bad call on nearly every level to set the stage that the providers of such an event would be prohibited from supplying one of the teams. Politicians have the options to shout out to exclude sports and official events of inhibiting any international support. I personally never gave a hoot about football, but the option to open any level of dialogue at a sporting event could be the beginning of options that are usually not a given. I have always believed in keeping channels of communications open, even if it would be a mere ‘Oops! I apologise for sinking your fleet!‘, or perhaps something less drastic, yet the option to have it is still important and the Washington Post  gives us that Nike, by its own actions or not has closed that door. It becomes a little less nice when we see: “Some teams allow players to select their own cleats, including which brand, for competition. Some players, for example, may have sponsorship with Nike. Those deals, according to CNBC, will not be affected. Other teams are sponsored by a particular brand — the main players in the international soccer scene are Nike, Adidas and Puma — and require players to wear a certain shoe“, so when I see ‘sponsorship with Nike. Those deals, according to CNBC, will not be affected‘, so if people are paid for, they can still be supplied? It feels like an uneven game and makes football and other games merely settings for exploitation, how does that help in keeping any level of corruption out of sport? OK, that is a different topic, but the setting that we see with “We call on the U.S. Government to take immediate steps to address this shameful situation and that Nike actively seeks a resolution. FIFA should also take necessary steps to address this issue and ensure that none of the teams in the World Cup are subject to double standards“. In this I actually side with Jamal Abdi, the vice president for policy of the National Iranian American Council. It is important for politicians to take the politics and these economic settings away from the sporting events like the Olympics, world cups and official international games. If equality is the only way to finding common ground, and should Nike to shy away, I hope that the Germans with Puma and Adidas to pick up the baton, so that sport events like the world cup will keep on having a level playing field, so that it remains about the game and not about the sponsored players and the politics.

 

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