That happens. We all have (at times) the idea that you wonder why no one else had thought of it. It might have been so, but in the meantime I just wonder what happened to the idea. You see, retail is all about making a splash, yet the larger setting is that they never tend to think long term and that what gave me the idea. I was looking at a YouTube video by some lady who is stark raving bonkers about the Disney and Universal theme parks. In this bonkers is not a negative term. She goes on and on about the great options that these places have. Like for one the monorail that goes around all the parks. I never knew that and today about easter eggs all over the Universal theme park. At some point she was showing some stuff and I started to wonder a few things. You see, we all observe and take delight in (some of us do) the Halloween and Christmas settings of these places. Yet no one considered the creative vibes that kids have. Now consider any Disney or Universal stage and in this stage we use fridge magnets. A simple enough setting. Yet the larger stage is ignored. What if there is a range of A3 based stage screens (like a piece of paper), but these are not merely pieces of paper, they are coated stage screens (like the ship of Captain Hook) and on this we place the magnets, like Peter Pan, Goofy, Tiktok (the crocodile), Mickey and a whole range of other options. Now that we have a set these people (mostly kids) can make their own version of stop animation with a mobile, or merely hand operated movements. Universal has its own pieces (like Hogwarts and the people there) or perhaps Trolls, Minions or Popeye. Now consider that these people can cross match any story with their magnets and create their own story. Soon we will see that Universal and Disney will grow their own kind of Youtube/Tiktok settings where the makers can create their own story and share them with others. They optionally learn about stop animation and as such they all grow in creativity.
There is no need to grow a massive battery of merchandise. Each season (Easter, Summer, Halloween, Christmas) they would release 1-2 stage placemats, optionally they would be placemats that get a secondary function and as such these makers have more stages to work with. They would also introduce fridge magnets to characters and every season a few more. This doesn’t happen overnight but with a start we optionally see more creativity from the visitors (or people visiting any store globally). That gives us a new focus and the parents will like the idea of a not so expensive hobby to exploit creativity with.
I seen some fridge magnets, but I haven’t seen anyone taking that to the next level. And in this day and age, any loyalty created tends to have a long term impact. So why wasn’t this done? Perhaps it was done in the past but with mobiles the way they are now, no one seems to have revisited that idea. There is even an options that Universal could use that certain items are only there on Halloween (optionally bought online as well, but for the term of the Halloween dates). I think that this has options. Consider that fridge magnets are already there. There is no reason to think that they cannot be used with another setting. And consider the placemat, get a negative sheet below this and it could have serious revenue options for either and that is not merely the end of it. The Dutch have the Efteling and they to could profit from their own setting. If awareness drives revenue, then this awareness have been ignored for the longest of times. That is what I think and believe. By the way the Dutch (perhaps the Belgiums too) have the feast of St. Nicholas (December 5th), another stage where we might see global appeal. Disney has a lot more options when it comes to characters, and they could have an annual focus (like Aladdin, 101 Dalmatians and so on). I saw several Hero 6 magnets and no one took this to that next level, why not? Then there is the option that both (Universal and Disney) could invite an animator once a year to make a video that all could download and take learning from that. A setting that might work (no guarantees), but in this day and age where everyone is so obsessed with revenue that this long term path is ignored? Consider that thousands of creators give voice to creativity and no one drills into that well? Perhaps I am wrong, but I believe that to get something you need to relinquish something and that idea sprouts revenue in all kids of ways, and here there is no “I come first”, the buyer will see through that and a shared setting is a setting all with enjoy when the results are harvested. That is just my view one the matter.
So, lets get these makers get working so that we see creators creating.
Have a fun day.

