Tag Archives: The Next Web

Behind Fake News and Business Intelligence

It all started with the Independent last night (at https://www.independent.co.uk/life-style/gadgets-and-tech/news/facebook-terrorism-isis-alqaeda-content-removed-mark-zuckerberg-a8319001.html). You see, we have had our fill of Facebook news, some of it seems to hold ground, a lot linked to ‘rumoured’ and some founded through advertisement as Eddie McGuire is now fighting with ‘Eddie McGuire is vowing to sue Facebook over a fake news article that claimed the broadcaster was promoting a cure for erectile dysfunction‘. Even as we see the issues around the Australian TV Presenter, we are nowhere near ready.

There is in addition the visibility through the MoneySavingExpert founder Martin Lewis, who is determined to give Facebook a bloody nose.

Yet at the core we are in a separate standing. The first is given with Facebook generates 4 new petabytes of data per day; this translates to 4,000 Terabytes, or 4,000,000 Gigabytes. That is every day! So when I see “Facebook has said it removed or flagged 1.9 million pieces of content linked to al-Qaeda or Isis in the first part of 2018“, I wonder what they did NOT find. There is no way to tell, but they are nowhere close to the 100% mark. In addition, people like Eddie McGuire and Martin Lewis are not making it any easier. Now, I am partially on their side, if their name is wrongfully used there should be repercussions, yet this is advertisement and they should go after those advertisers, not Facebook themselves. They might do this from the sense of Torts to go after the money, but then they merely want a payday, not a resolution. When we take a look at Facebook Marketing, we see something interesting in the Business Insider, when we consider “Relationship marketing differs from other forms of marketing in that it recognises the long term value to the firm of keeping customers, as opposed to direct or ‘Intrusion’ marketing, which focuses upon acquisition of new clients by targeting majority demographics based upon prospective client lists“. This implies that this system relies on idiots propagating the message of the fake McGuire and Lewis. That is what makes the issue a larger issue. You see people have a god given right to be moronic idiots, with no accountability to the truth or reality. So these two gentlemen are almost on some fools errant. The moment we look into the advertisement policies, the online sales structure, Facebook is likely to have absolved all liability and they become a mere facilitator. And in all this America just doesn’t care, if they did the ‘big dick‘ and ‘huge tits‘ pharmacy solutions would have stopped decades ago, but they didn’t did they?

So in all that light we see ‘Why paying for Facebook won’t fix your privacy’ (at http://www.businessintelligenceinfo.com/business-intelligence/big-data/why-paying-for-facebook-wont-fix-your-privacy), the issue is not the data. We see that when we consider “While Facebook might offer an option to pay instead of having targeted ads shown, it’s also likely that people purchasing such an option will have their personal information collected anyway. Zuckerberg hinted there might be a version of Facebook that is not free, but he never hinted that he might stop collecting your data. And Facebook is only one example of a ubiquitous business model“, this is the one place where Google and Facebook are truly the same. Their operations rely on having that data and collecting more data, the value of data is only a guarantee as long as the data is up to date.

In all this there are some clear issues. You see, the user should be allowed to get the data on ANY advertiser. So, as such if there if fake news, or wrongful advertisers, these advertisers are now in the picture as their records could be pulled by anyone. It would also enable people like McGuire and Lewis to go after the advertisers. As those fake advertisers can no longer hide, they will need to find other shores to dig for cheap revenue. Yet there is no solution for those people, and Facebook themselves have opened that door by their own doing. Facebook Business gave us “Facebook is one of the most efficient ways to advertise online. See how we connect businesses with all the right people on any device with Facebook marketing“. If they ‘connect businesses’ they have the goods on that business and as such we have a right to know. I would not put it past McGuire to introduce those people abusing his good name by introducing those advertisers to the business end of a ‘2 by 4’.

If Business Intelligence is ‘the strategies and technologies used by enterprises for the data analysis of business information’, Facebook would have no option but to make that effort and change. You see, if business information is not correct of reliably false, it stops having value degrading the facilitator, so it is actually in their interest as Facebook to make that jump. In addition, when we consider ‘BI is most effective when it combines data derived from the market in which a company operates with data from company sources internal to the business‘, which we get from ‘Coker, Frank (2014). Pulse: Understanding the Vital Signs of Your Business. Ambient Light Publishing’, to some extent, we see that Facebook is either willing to lose its markers on effectiveness or adjust its current visions. In addition, when we realise that its terrorist propaganda settings are below nominal, we see that the system needs more than an overhaul, it needs a separate dashboard of flags as to ascertain the volatility of the advertisement space used and that is merely when it is set to advertisement. When we consider the ISIS 2016 recruitment video (removed in late 2017) that was on Heavy.com, we now see a new iteration. What happens when it is not some extreme violence advertisement? What if it is merely fake news and false advertisement? The only way to get through that is to start mapping the users propagating this, there is no other alternative. Let the user face the accountability of their use of ‘free speech‘, the moment it clearly intersects with defamation and liable acts, that is the first moment that the waves of prosecution will warrant the user to start acting responsibly.

I am willing to take it one step further; the user needs to become Business Intelligence aware, all of them, no matter how artsy their stand is. If our ‘survival’ require us to be aware of the value we represent, we suddenly grow an interest in what we propagate is when we start cleaning a system, so these 500+ members (friends) we have, whilst we need to remember that 150 of them were because we needed ‘stuff’ from Farmville, at that point we will start cleaning our accounts and the interactions we have. When we have clean accounts a lot of fake news will start limiting itself to a small circle of ‘facilitators’ and as such the issue becomes a much smaller issue. As the circle decreases, those people abusing advertisements and propagate messages will learn that the effort to grow will take much more effort and as such it will become a lot less rewarding to do so, in addition, as the circle is smaller, it will be the actual circle of those embracing either fake news and extremism, the fake news people will isolate themselves more and more and the extremism people will be more readily identifiable.

So as Facebook is holding onto ‘Twice as much as in the previous quarter‘ I am willing to speculate that they aren’t even close to 25%, that means that their extremism message is still getting through and until Facebook changes their ways, the issue is unlikely to ever be resolved. Now, that does not mean that Facebook is willing to facilitate for them, it merely means that the changes in the propagation through messages, false posts and/or advertisements needs a massive overhaul.

So as we accept the Independent with “It noted that “bad actors have long tried to use” the internet for nefarious ends, noting that white supremacists and al-Qaeda have for decades sought to disseminate their ideologies online“, as well as ““While the challenge of terrorism online isn’t new, it has grown increasingly urgent as digital platforms become central to our lives”, the post said“. We need to see that there is a lot more to be done. That evidence is seen (at https://thenextweb.com/hardfork/2018/04/09/cryptocurrency-ads-facebook), where we see: “The worst part is that the trick is ridiculously simple: all it takes to circumvent the crypto currency ad ban on the popular social media platform is to avoid using any of the forbidden terms. This is why some marketers have begun strategically abbreviating the word “cryptocurrency” to “c-currency” – and other similar variations“, this in itself is could be partially aided by making the advertisers details open and public. When we consider the news ‘the people have a right to know’, then the people have an equal right to be aware of who is trying to ‘sell’ them that information, when those people can no longer hide, they will optionally start receiving the documents for reparations. Yet this all depends on Facebook being willing to change their model in the first place, it will up the quality of their Business Intelligence data as well as the result. It is likely that they will lose thousands of customers with $100 to spend, yet in light of the damage that they are causing now, that loss should be no more than a mere drop of water on a hot plate, the benefits should outweigh anything else in the long run. In addition, how can you have any faith in any product or solution whilst the seller is trying to hide their identity? How does that make sense?

The nice part is that hitting Fake News, not merely some ‘white supremacist’ trying to push their ideology, when we start seeing trolls and “When Storm Harvey displaced thousands in Texas, US, in August, a Canadian imam had to point out he had never been to the state after he was accused of closing his mosque’s doors to Christian victims in a fake story been shared more than 126,000 times“, we need to consider that they either found 125,000+ gullible idiots, or that the issue is a lot larger than we can imagine. That issue is seen in the BBC article (at http://www.bbc.com/news/blogs-trending-42724320), where we see “The young people in Veles may or may not have had much interest in American politics, but because of the money to be made via Facebook advertising, they wanted their fiction to travel widely on social media. The US presidential election – and specifically Donald Trump – was (and of course still is) a very hot topic on social media“, which means that greed propagated a direct impact on Fake News as well as skew the Business Intelligence results. So why pay anything at all? It seems that if people have an interest in informing the audience they will and there is every likelihood that not paying anything could have prevented up to at least 75% of ‘locals launched at least 140 US politics websites’, there will always be a select group of jokers, but a mere cost effective cut might have prevented 75% of the damage others faced by not paying those jokers. When we accept that I am not the most intelligent person on the planet (I actually am, but for the moment, let’s just assume I am not), how come that no one in Facebook handed this option? It is all about the money and in that stride we see mistake after mistake, the toll of greed. that is the true fight Mark Zuckerberg faces and let’s be honest, if he (and his wife) bank a mere billion, they will have enough to live an extremely comfortable life. All these issues seem to exist merely because of greed facilitation. I will let you decide how hot the waters are that Zuckerberg needs to navigate, but as the lawsuits are piling up, making the details of every advertiser known might be a first step to change it all for the better for everyone involved, well except the advertisers that is. As the Business Intelligence value goes up he might attract a whole range of other businesses, a group of people that are proud to propagate their brand, their product and their value.

It is a radical idea, but then, I was always a rebel rouser, if only to make people face the value they could have, not the value that other people say they might have.

 

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ULE can kill any e-firm

Yes, there is an issue, yet is it a real one? The LA Times (at http://www.latimes.com/business/technology/la-fi-tn-snap-earns-20170810-htmlstory.html) gives us ‘Snap shares plummet after Los Angeles tech company misses expectations‘. Now, there has in my view always been an issue with “frustrated financial analysts and investors by adding new features for advertisers too slowly“. You see, there are two issues right there. In my personal view, I have always sided with the ‘premium‘ edition of pretty much any app when the price is right, to avoid advertisements and I will dump any app the moment that there is a replacement app offering such an option. So with ‘new features for advertisersI will instantly snap to another app at the drop of a hat, any hat. You only need to Google: ‘Snapchat’ to see the impact, anger and frustration the users offer (loudly). So when I see “Snap hasn’t delivered promising results in its first two earnings reports” I am not at all surprised. In my view what was a great idea was suddenly bombastic and radioactive. So when the option “and Snap [at 173 million daily active users] can’t add 8 to 10 million” it is not a surprise, it is not even a mystery. With the response “That is why the shares are down — and they should be!” from Laura Martin, managing director of equity research at Needham & Co, I merely have the thought that this lady does not comprehend user base needs and desires. In this for Snap to offer a +$5 option and not have any kind of pop up, ideas and advertisements, any of them disabled separately would have been a much better option. For the record, the app by Jack Underwood named ‘Today Calender Pro‘ at $5.99 took 8 minutes to contemplate. So as hatred of advertisement goes, I am surprised that the equity research firms are not more up to date as to the needs and desires of the users. In addition, we can argue all kinds of directions, yet when we consider the Wiki statement “the idea was to create a selfie app (application) which allowed users to share images that were explicitly short-lived and self-deleting“, in an age where trust of stored images is at an all-time low, there will be debates and there is more than one user with the thought ‘what if’. In addition, there is the consideration on the need (read: reasoning) to short term viewing and deletion of images to some degree. So as we see Snapchat as a possible opponent to Instagram, where would you put your money? Now that Instagram is linked to Facebook, we need to reconsider where we put our efforts as a user. We might want to go with: ‘there is an app need for everyone‘, yet when the novelty warez off (pun intended), we need to consider the users that go with ‘One size fits all‘, that is where the first issue of Snap now lies, as the people are reconsidering their place in photo sharing. Some people who go with short term deleted options are optionally not part of a social sharing media type. They will also need ‘their’ solution, there is no denying it, but overall that need will diminish faster soon enough. In addition there is the need for the user to be ‘entertained‘, which means other options, more options and diversity. In this Snap might be seen as too much of a niche.

Does that inhibit the drop in value?

Partially yes, but in this the response “surprised that Snap added only 7 million users during the second quarter” is actually a lot less surprising. As we now see places that are setting the stage for increasing ‘engagement’ (at https://thenextweb.com/contributors/2017/08/10/7-tips-increase-engagement-instagram/#.tnw_DmOvDLuY), we see the evolving side of Instagram, whilst Snap strays and is getting left behind. In this, 3 of those engagement ideas are actually right up the alley of Snapchat and as such the evolving need of Snap and their app needs to be reckoned with. In addition, the numbers in the LA Times article shows that there are other situations, in all the loss of expected gains, which is actually not the largest issue, it is the actual loss and that it is off by $76 million which is a much larger issue. So as I personally see it, the need to adhere to ‘new features for advertisers‘ dwarves to the need to ‘switch off advertisement features for users‘ If that opts the setting of $5 for a potential 150 million users getting to a ‘plus’ or ‘pro’ edition would be an awesome alternative, because every day that this is not considered implies that Snap Inc. Is giving the market to whoever is giving the users some Snapchat++ option. The market is there for the person stepping in and as far as the news goes, Snap is doing something, but not stepping in and as such is losing the market and whatever market share they had, in addition, the aggressive growth of Instagram does not help Snap that much either.

There is additional information in the LA Times, when we consider “Of the daily users Snap gained during the April-through-June period, 4 million came from North America, 2 million from Europe and the rest from elsewhere in the world. Snapchat had 148 million users this time last year“, It is when we start looking at Omnicore, is when we get some interesting results (at https://www.omnicoreagency.com/snapchat-statistics/), the two that caught my attention are ‘71% of Snapchat users are under 34 years old‘ and ‘Roughly 70% of Snapchat users are female‘ that is an impressive part, so when you toss away the advertisements, how can you cater to these two groups? The mere fact that you have 100 million users in either part is a lot more interesting; it is the market share worth enabling and growing upon. With ‘More than 25% of UK Smartphone users are on Snapchat, in Norway the number goes up to 50%‘ we see an even more interesting part. A part that could (if investigated properly), could see the need of the reference to the three engagement parts I hinted at earlier. So when you consider the options, is Snap even aware to the better part of their numbers of the needs of their users? That is seen even in more optional ways when you consider two of the fun facts given in this article, which was from January 2017. the first being ‘More than 400 million Snapchat stories are created per day‘ which means that there is a huge following and in equal measure more than one story a day per user is created. The second is ‘It would take you 10 years to view all the photos shared on Snapchat in the last hour‘, so there is a given one sided engagement, the question is can this be evolved to a much stronger engagement number that is two sided or more? The answer to that is basically a lot more appealing that the ‘optional’ requested growth of those 2 million users. It is the answer to making Snap the stellar grower Snap would like it to be. In all this the fact that close to 50% of the users is younger than 35 should be a clear path into engagement and facilitation. It is merely up to Snap to pick up the pieces and see where growth can be found, once they are there the ‘anticipation‘ of these analysts might get crushed in favour of Snap in more ways than one.

So where should Snap begin?

I always go with comprehension, know your user base and see what they need, no matter how that impacts other predictions or needs. If growth is the key need, than adhering to the users is the only way to exceed expectations of whoever seems to be wielding the stick of the analysts’ predictions. As I see it, they need to get there before Instagram and Snapchat++ give light to make Snapchat a mere memory, because there is no coming back from that, no matter how stellar the improvement becomes, for that places the User Level Expectations where it is not desired, with the other application that listened or offered the gimmick of the week.

 

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