We know that Apple has been playing games in the past, I myself lost close to $5,000 due to their little games, yet I also have had great joy with their devices, so when I read ‘Apple faces lawsuits over its intentional slowing of older iPhones‘, (at https://www.theguardian.com/technology/2017/dec/22/apple-lawsuits-intentional-slowing-older-iphones), I decided to remain a little cautious. One of the claims in the class action regarding the batteries was countered by Apple with: “Apple has admitted to slowing down the iPhone 6, 6S, 7 and SE when their batteries are either old, cold or have a low charge to prevent abrupt shutdowns“, this is odd as the Apple 7 is less than 15 months old (about the same time I got screwed with my Apple). What is a real danger is linked to the claim “Apple purposefully and knowingly released operating system software updates to iPhone 5, iPhone 6 and certain iPhone 7 phones that slowed the performance speeds of the central processing units (‘CPUs’) of these devices“, if proven could result in a massive fine and even could opt for the dropping of the price of the iPhone X by a lot (30%-60%), which would give the first wave owners additional reason to be angry too. One of the plaintiffs gave: “Instead, Apple appears to have obscured and concealed why older phones were slowing down.” which would be part of the issue and not the smallest part of it.
And Apple is not done, in the last few days, the media have been drowning us with all kinds of Apple news. Some come with the upcoming optional acquisition of Netflix, some come with the fact that the prices of Apple batteries have been slashed to a mere $29 dollars, Apple developer program fee waiver and even Fortune with ‘Why the Next iPhone X Could Be Apple’s Biggest Smartphone Ever‘ is taking part in all this. With “KGI Securities analyst Ming-Chi Kuo said that he believes Apple will offer an updated iPhone X this year to complement a larger, 6.5-inch iPhone X Plus model” we see a new twist. The people who spent $1829 on the ‘old’ model merely a week ago will see their model outdated whilst it is still in the warranty phase, that is if they didn’t spent the additional $299 for the Apple Care option. So as we see these waves we might lose side of the Business Insider who is giving us: “Apple’s battery controversy could cost the company over $10 billion in lost iPhone sales“, (at https://www.businessinsider.com.au/apple-battery-controversy-10-billion-lost-iphone-sales-2018-1).
Barclays gives us four main reason, but the one that matters is awareness, Apple had been left in the shadows for the longest of times and now that the actions of Apple are out, the people are taking more notice, the fact that the old X is now getting the shadow of the new X is equally an issue as sales could plummet. Who wants the old model now, when they could feel inferior as the Greek summer arrives and a larger screen edition, all for taking the bikini selfies on 6.5″ would be preferred by man and woman alike?
Yet in all this, the act of the accused battery drain scenario is now falling in the backdrop. Even Forbes who gives us “reducing the $79 charge for battery replacement services to $29 for 11 months “for anyone with an iPhone 6 or later” does not seem to give too much addition to all those iPhones that were working fine recently and now that the patch is there, the 5 year old iPhone 5, immaculate or not is to be regarded as obsolete. So much for the tribute to Steve Jobs that Tim Cook gave in September 2017. With “Steve’s spirit and timeless philosophy on life will always be the DNA of Apple“, which pretty much went out of the window through the use of a battery and an alleged software patch. Even as Vox gave us ‘Apple admitted it’s slowing down certain iPhones‘, yet how will this play in the class action? I am betting that their legal defence will rely on the words ‘miscommunication‘ and a ‘failure at the QA level‘, which does not make Apple innocent, it merely makes it look less guilty and whilst we now see all the massive waves of news (the Netflix rumour, which I got from a Citi source is the biggest limelight push) will aid in getting the water nice and muddy until the people care a little less on their bad investment of $1800+. The Vox article (at https://www.vox.com/2017/12/22/16807056/apple-slow-iphone-batteries) also has the Apple ‘party line’, which is: “Lithium-ion batteries become less capable of supplying peak current demands when in cold conditions, have a low battery charge or as they age over time, which can result in the device unexpectedly shutting down to protect its electronic components“, which is in my book a way of stating that the battery is the lemon not worth the Squeeze. Apple basically needed the Samsung Note 7 battery, but dreaded the inflammation of flames in the iPhone, we saw how that pounced Samsung, so as we see that their battery was not the solution (according to the software) we see the dangers that down the track your mobility and connectivity is set to a $29 battery and its 330 day lifeline. So is the larger screen about a larger screen, or will it be because the larger new iPhone X will be about the essentially desperately needed larger merely to keep the iPhone X switched on?
the most important part is seen in the statement by John Poole, founder of Primate Labs and Geekbench developer. with “Once the phone is shut down, the battery is in a state where the only way to get the phone back online is to plug it into a charger. If you’re out with your phone on the go, that’s clearly not a great situation to be in” we see that the negative evolution of iPhone from mobile smart phone to merely a phone and not a very smart one is at hand and for those on route, they get to live like the executives of 1975, on the road without a phone to appraise their customers of the delay that they are facing.
They could take a break and eat an apple, to keep the doctor and his/her ulcer medication away, but that would be the mean thought to have.