Tag Archives: iPhone X

Squeezing the Apple juice

We know that Apple has been playing games in the past, I myself lost close to $5,000 due to their little games, yet I also have had great joy with their devices, so when I read ‘Apple faces lawsuits over its intentional slowing of older iPhones‘, (at https://www.theguardian.com/technology/2017/dec/22/apple-lawsuits-intentional-slowing-older-iphones), I decided to remain a little cautious. One of the claims in the class action regarding the batteries was countered by Apple with: “Apple has admitted to slowing down the iPhone 6, 6S, 7 and SE when their batteries are either old, cold or have a low charge to prevent abrupt shutdowns“, this is odd as the Apple 7 is less than 15 months old (about the same time I got screwed with my Apple). What is a real danger is linked to the claim “Apple purposefully and knowingly released operating system software updates to iPhone 5, iPhone 6 and certain iPhone 7 phones that slowed the performance speeds of the central processing units (‘CPUs’) of these devices“, if proven could result in a massive fine and even could opt for the dropping of the price of the iPhone X by a lot (30%-60%), which would give the first wave owners additional reason to be angry too. One of the plaintiffs gave: “Instead, Apple appears to have obscured and concealed why older phones were slowing down.” which would be part of the issue and not the smallest part of it.

And Apple is not done, in the last few days, the media have been drowning us with all kinds of Apple news. Some come with the upcoming optional acquisition of Netflix, some come with the fact that the prices of Apple batteries have been slashed to a mere $29 dollars, Apple developer program fee waiver and even Fortune with ‘Why the Next iPhone X Could Be Apple’s Biggest Smartphone Ever‘ is taking part in all this. With “KGI Securities analyst Ming-Chi Kuo said that he believes Apple will offer an updated iPhone X this year to complement a larger, 6.5-inch iPhone X Plus model” we see a new twist. The people who spent $1829 on the ‘old’ model merely a week ago will see their model outdated whilst it is still in the warranty phase, that is if they didn’t spent the additional $299 for the Apple Care option. So as we see these waves we might lose side of the Business Insider who is giving us: “Apple’s battery controversy could cost the company over $10 billion in lost iPhone sales“, (at https://www.businessinsider.com.au/apple-battery-controversy-10-billion-lost-iphone-sales-2018-1).

Barclays gives us four main reason, but the one that matters is awareness, Apple had been left in the shadows for the longest of times and now that the actions of Apple are out, the people are taking more notice, the fact that the old X is now getting the shadow of the new X is equally an issue as sales could plummet. Who wants the old model now, when they could feel inferior as the Greek summer arrives and a larger screen edition, all for taking the bikini selfies on 6.5″ would be preferred by man and woman alike?

Yet in all this, the act of the accused battery drain scenario is now falling in the backdrop. Even Forbes who gives us “reducing the $79 charge for battery replacement services to $29 for 11 months “for anyone with an iPhone 6 or later” does not seem to give too much addition to all those iPhones that were working fine recently and now that the patch is there, the 5 year old iPhone 5, immaculate or not is to be regarded as obsolete. So much for the tribute to Steve Jobs that Tim Cook gave in September 2017. With “Steve’s spirit and timeless philosophy on life will always be the DNA of Apple“, which pretty much went out of the window through the use of a battery and an alleged software patch. Even as Vox gave us ‘Apple admitted it’s slowing down certain iPhones‘, yet how will this play in the class action? I am betting that their legal defence will rely on the words ‘miscommunication‘ and a ‘failure at the QA level‘, which does not make Apple innocent, it merely makes it look less guilty and whilst we now see all the massive waves of news (the Netflix rumour, which I got from a Citi source is the biggest limelight push) will aid in getting the water nice and muddy until the people care a little less on their bad investment of $1800+. The Vox article (at https://www.vox.com/2017/12/22/16807056/apple-slow-iphone-batteries) also has the Apple ‘party line’, which is: “Lithium-ion batteries become less capable of supplying peak current demands when in cold conditions, have a low battery charge or as they age over time, which can result in the device unexpectedly shutting down to protect its electronic components“, which is in my book a way of stating that the battery is the lemon not worth the Squeeze. Apple basically needed the Samsung Note 7 battery, but dreaded the inflammation of flames in the iPhone, we saw how that pounced Samsung, so as we see that their battery was not the solution (according to the software) we see the dangers that down the track your mobility and connectivity is set to a $29 battery and its 330 day lifeline. So is the larger screen about a larger screen, or will it be because the larger new iPhone X will be about the essentially desperately needed larger merely to keep the iPhone X switched on?

the most important part is seen in the statement by John Poole, founder of Primate Labs and Geekbench developer. with “Once the phone is shut down, the battery is in a state where the only way to get the phone back online is to plug it into a charger. If you’re out with your phone on the go, that’s clearly not a great situation to be in” we see that the negative evolution of iPhone from mobile smart phone to merely a phone and not a very smart one is at hand and for those on route, they get to live like the executives of 1975, on the road without a phone to appraise their customers of the delay that they are facing.

They could take a break and eat an apple, to keep the doctor and his/her ulcer medication away, but that would be the mean thought to have.

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Another opinion

Today is about something I read yesterday. It was an opinion piece in the Guardian. The title ‘How to stop Google and Facebook from becoming even more powerful‘ sounds all nice and sexy, but is that what we want? The subtitle ‘Banning these tech giants from buying any more companies would prevent them from entrenching their monopoly position – and help protect our freedom‘ is nothing that I am taking too seriously. The ‘freedom’ of people is too often being hindered by other means. The fact that IBM and Microsoft have had such places of power for decades shows me to be right to a larger extent. Freedom is a dangerous ploy to use to get things your way, but the players (not merely the writers of the opinion piece) have played this game before and they played it well. He has played the fear mongering card often and he knows how to play it. When it came to the new tax reform bill we hear “Kennedy believes reducing taxes on businesses could allow them the funding to hire more people and raise wages“, yet in equal measure it does not stop companies to pour it all into the bonus of the members of those boards of directors. So getting back to the Guardian, it is the part “a fundamental problem that Facebook and Google cannot solve on their own; these institutions are designed to gather vast amounts of information about every American, but they are not built to manage that information in the interest of those individuals or the public as a whole, such as by preventing Russian hackers from targeting propaganda at specific voters“, he mixes up a few elements and hopes that fear and anti-communism does the rest. When we see ‘not built to manage that information‘, we are forgetting the fact that they do not need to do this to the degree he proclaims, because if that is so, Facebook could have just given the data dump to the NSA, couldn’t they? The systems are more and more automated and the people decide what to like and what or who to follow. You see, Facebook has become more and more granular into finding populations on whom to advertise to, who to address and who to invite towards the groups that some seek. It was their version to counter Google AdWords, a freedom of speech that is protected in the USA in the first amendment and as such free speech goes overboard (like on steroids). The US did this to set up the failed dominos against Brexit, they went so far that the former President of the United States was stupid enough to speak out the political issues of another nation, whilst everyone knew that this was largely about corporate greed, the benefit of large corporations, their status quo now endangered in Europe. So how long until that same freedom is used by everyone else to push whatever agenda they had? That is the danger (or is that the consequence of free speech), because those liberals wanted to take accountability out of the equation, the people became entangled into a stream of feeble minded needs and rights in moving towards the waterfalls of too much data and information, call it death by spam drowning us in every device we have. It gets worse as we can often no longer tell between real information and sponsored words, they all use the same template and they all use Facebook to get their view across, merely because it is the largest player.

In this we get to the next part, because the story gets a nice twist, one that can be used against the corporations and against the US. You see with “how to ensure Google, Facebook and the other giant platform monopolists truly serve the political and commercial interests of the American people“, in this we see the countering by 96% of the population of this planet, because the US is only 4% in all this (this planets population that is) and as such any move could be used as evidence to remove all tax breaks from those corporations outside of America because discriminating for one nations will take them away from global consideration for all others. That was a stupid move in all this by those working for John Kennedy. As I see it there should never be a political interest, because you will always oppose 50% of that one consideration. The laws of no accountability took care of that part. There can be no political interest; there can merely be the option and opportunity to facilitate to any and all political needs and political information, in this digital age is there another way? Perhaps there is one but I am pretty sure that I cannot think of any that stops others in one way or another, which is the foundation of discrimination. So, by giving all the players in this a chance to show their case, and getting their interests across, we cater to some level of fairness. In this, there is no actual fairness and no real political catering, there will be merely political discrimination in one form or another and such forms of discrimination will merely hinder a much larger group of people to find the facts and to decide for themselves where they stand. This is the entrenched future of non-accountable free speech, and as for the commercial interest of the American people? In my view that is a group that is even more hollow than any other group. The commercial interest of the American people changes with almost every voice you hear. The bulk not in greed, but in support to feed and give their family a future, but they do not get to have a real voice. The voices that decide on it are merely greed driven and it is about their personal greed, not that of their nation. So by catering to ‘the commercial interests of the American people‘ they are merely catering to greed, unchecked, unregulated and outside of many legal settings that limits greed. That makes the entire opinion piece interesting because the piece in my mind seems to oppose what is good for the people. Now, we can argue that Google is slightly greedy by the prices they set with their Pixel 2, yet they are still decently cheaper than both Samsung and Apple, for what the people get they get it for hundreds of dollars cheaper than the new Apple X, so it seems that Google is catering to the American people by offering a top range device for a lot less than its competitor. How is that a bad business model? As it comes to data, the people of the world have been offered most of all of it at no charge, for 2 decades the people were able to search what we needed to find, in opposition, we see Bing (by Microsoft) to offer some limited version of this. A version made by someone who was better off being brain-dead at birth. By catering to the people by filtering through assumption we never get what we needed. So as I see it, the continuation of Google is a lot more essential than American politicians are comfortable with. For Facebook there is another part that the piece illuminates. The view of “For one thing, there is no doubt these corporations qualify for antitrust regulation. Facebook, for instance, has 77% of mobile social networking traffic in the United States, with just over half of all American adults using Facebook every day” is part of it. Now I get it that these people are merely looking at the American side. Yet Facebook has a lot more. When we accept: “Facebook has more than a billion active users: The platform has 1.71 billion monthly active users and 1.13 billion daily active users, on average. Facebook boasts 1.57 billion mobile monthly active users and 1.03 million mobile daily active users, on average” we see that the American population is below 15% of all Facebook users. America has become part of a global community and that is scaring the politicians in America a lot more than anything else. You see the people are starting to learn on how they were sold some cheap package and their quality of life has gone out the window.
Now everyone is out in arms and as Google and Facebook are largely truly independent the politicians and certain ‘captains of industry‘ can’t push for their personal needs. Now they are trying to take off the gloves and see if they can punch their way upwards. Their desperation shows even better with “Nearly all new online advertising spending goes to just Facebook and Google, and those two companies refer over half of all traffic to news websites“. You see until the early 2000’s the advertisement space was a joke, a few people has ludicrous prices and the papers lived of advertisements. People were often unable to promote their business because the prices were ridiculous, hundreds of dollars for a small image and a few words. Hoping someone would read it. Google decided that they could do better and they decided to make something affordable, suddenly everyone could afford to show their place and/or product for mere dollars, not for hundreds of dollars to a specific larger audience than ever before. In less than 8 years the print advertisement has become almost a wash, the advertisers are targeting THEIR audience and those others, who wanted to milk their systems for the maximum time are now out of a job, out of a business because they were all about the Status Quo. So now we see the writers of this opinion piece “Barry Lynn is the Executive Director of the Open Markets Institute. Matt Stoller is a fellow at the Open Markets Institute” advocating opposition to a world they and their peers created. You see the corporate world is a lot larger than these two players. Apple, Amazon, Walmart, Verizon and Cardinal Health. None of them are mentioned. This gives a more and more critical view that these two players are trying to get global visibility because their tune is getting old and tired in the US, or is that New America as they call it? And none are mentioning General Electric in all this. There are true boogeymen in America who are wrestling in on the American Quality of Life; the weird this is that is the one element that Google and Facebook are not inhibiting. So if it is truly about growing America, would having a go at the other players be more important? Well we can argue against that with the quote “Seven years ago, Google paid $700m for a company called ITA that provides software for the travel industry. The Department of Justice approved the deal on the condition that Google keep access to the software open to other businesses for at least 5 years. This year, Google closed that access“, so as I read it, the industry had 5 years to make something equal or better to the ITA software. So where is that software now? We have seen for decades that software can be vultured on for a lot less, but that always comes with an end date. So as there is no alternative, no new software those people will just have to go to Google. This is a simple world. You either have the product we need, or we get it somewhere else. Yet in the end you still need to bring a product to the table. We saw this as WordPerfect was pushed out of the world and MS Word remained. It was done to Lotus by Excel and the least said about the predecessors of PowerPoint the Better (although some were impressively cool and better than what we have now). Even in Databases, Access was the most inferior product. Now who remembers dBase, SuperBase or FoxBase? So this is not the first time it happens, so why cry now? In my view it is not about the people writing it, it is about the businesses who are now being pushed out of the market because the Status Quo days are over and the people want to know what is actually happening and they are more likely to hear that from Google and Facebook that they will from Bing and friends. Now I agree that there are issues on several levels and improvements are needed, but we know that this is work in progress. In my view it started a long time ago. When we allowed the glossy news from certain publishers go forth with innuendo and advertisements go through, whilst not having to pay GST (read: VAT) on their product, they saw a nice little loophole to gain a lot more. This is how some people like Rupert Murdoch really made a bundle. Newspapers, magazines and other printed issues. Now it is going Digital at 0.1% of the cost, so the numbers of players in this field are growing almost exponentially and fake news is becoming a problem. Not just for the people bringing the news, but in equal measure any support player connected to it and it is the first and most visible play on ‘free speech’ going over the edge. All because no one in America wanted to entertain the actual need for accountability.

This is merely another opinion in all this and you will need to decide for yourself if my view is valid or not. And before you lash out against Google and Facebook (something I have done in the past and will do so again in the future), consider, did they cost you money, did they ask you to pay or did they give you options at $0? Now we know they get their money in other ways, but it has not cost us anything. So why cry? It seems to me that the Open Markets Institute has its own agenda, I am merely wondering if it was about open markets or about markets for friends who are losing their markets because they were unwilling to move forward. It is merely a view I am considering. It is up to you to decide what you think is actually going in. And when you pay $650 (+$299 for Apple care in addition) more for your new iPhone , $650 (or $949) more than its competitor, what that because it was really that much better, was it because of some proclaimed open market or was it because of something else?

It’s your opinion (read: your point of view) and you get to decide!

 

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