Yes, the news is full of the overwhelming success that Avengers: Endgame is and rightfully so, yet the Washington Post looks further. The article (at https://www.washingtonpost.com/business/avengers-endgamemakes-disney-invincible-in-2019-then-what/2019/04/29/b5e35016-6aaf-11e9-bbe7-1c798fb80536_story.html) gives light to the strategy that is surrounding Disney plus as owners of the Marvel franchise. We get part of it with: “Disney’s films will no longer get licensed to partners such as Netflix during what’s known as the “pay one window;” instead, they’ll go exclusively on Disney+. That’s a big selling point for the streaming app, but it’s a costly decision that reduces the amount of licensing revenue Disney can earn from its films after they leave theaters.” this is a point of view that is true and the strategy is valid, yet having the stage where we see a time exclusivity (like in gaming) where the others get the option after 6 months is not to be ignored as an alternative. In addition, the mention of the ‘real’ editions of the time honoured animations like Aladdin and the Lion King are now on screws, especially after Dumbo has become a miserable flop. That is the puzzle that comes next, as I personally see it, the cast was golden, the director is phenomenal and the story is sound, so why did it flop and is that the premise for the other movies? We know that Robin Williams made Aladdin the success it was; this puts a megastar like Will Smith in an awkward position. To willingly step into the shadow of a giant takes monumentally sized balls to begin with and even as we know that Will Smith is no coward, willing to step into the fringe of movie making, I cannot stop being worried on how Aladdin will fare. As such the other Disney productions will be under pressure as well and that is just the beginning.
Disney has had the longest issue with being too sweet for most adults and even as we saw Pretty Woman in 1990 as a new view on what Disney could do, there was a distinct feeling that the Disney people were so far out of their comfort zone that they needed guides to find their way back. This is particularly important as Marvel has its own dark parts (more than just a few) and without that defining dark there is a larger concern down the road. I believe that so far they handled it fine, yet the worry remains: “will the wrong Disney executive demand the Marvel TV version to be lighter, sweeter and less dark“, so far what we have seen from X-Men: Dark Phoenix, The New Mutants imply that we should not be worried, yet waiting with worries for too long is not good either. What I saw from Cloak and Dagger season 1 is a clear warning, yet perhaps it is also important to consider that the movies will be less in danger of becoming laced with Disney Sweetness than the TV series. Their Metascore of 68 could be considered as supporting evidence in all this. Some gave the following views: “a horribly sentimental soundtrack“, as well as “If you want a show chock full of “edgy” liberal issues thrown into the plot regardless of if it fits with the story, then look no further” (which was the most negative review) we see the initial issue. Even the more positive ones give us “Through its initial four episodes, the real star of Cloak & Dagger is the structure and editing and overall environment more than any individual actor“. I believe it that some of the changes took away the dark side that would have made Cloak a lot more appealing, it was his dark side that appealed to me in the original comics; the TV parts I saw were too emotional, I am not stating that this is a bad thing, merely that . The comic books decently graphic about his devouring hunger, I missed seeing that in the few episodes I saw. Yet it is not all bad, Mayhem is showing to be the direct confrontational angry type she was in the comic book.
This is in part my issue; Disney is seemingly trying to skate away from the darkness is what will have a larger non positive impact on series that were pretty phenomenal in comic book form. So far the silver screen Marvel productions have exceeded expectations swimmingly; it is what I saw in Daredevil, Luke Cage, Iron Fist and the defenders that felt off, not bad, but off.
It is not the cast or the work done, no matter what, Mike Colter makes Luke Cage totally believable and real. I believe that the scripts fell short (from my personal point of view). Perhaps it is my non-US view, the fact that there had to be complications and conspiracy plots from day one in these series is why it is falling short. Even as we hear noise like ‘creative differences’, I believe that the entire conspiracy twinkle has ran its course to the largest degree, to be honest, that is why I stopped watching Kiefer Sutherland in Designated Survivor. The series started great and then when we suddenly see an FBI director compromised around episode 6 that was it for me. Oh, and before I forget this is a series that is all about conspiracy, but the way it is done was too far out there, it lost flavour. I believe that Marvel series have been pushed into that field too much as well (as well as several other comic book based series). I believe that the effort to go too deep too fast to please an audience is exactly why appeal is lost to some degree and Luke Cage gets to pay for it (as well as Iron Fist). With over a dozen movies coming in the next 2-3 years as well as optional TV series, this critical look early on will be more essential than most realise. You see, a Marvel overdose is pretty much similar to a Star Trek overdose, at some point we lose the interest to watch it, which is actually opposite to the feelings we had with the comic books and as such we have to consider our point of view. Now, like the comic books there is a filtering, most of us do not care for all the franchises. I was a die-hard Batman and X-men fan and I never got into Spiderman that much. I still loved the movies and I read the comics at times, but it was not my number one, neither were the Fantastic Four. That’s fine because Marvel (and DC) had a flavour for everyone, so much choice, as such we would be more protective of the comics we were nuts about and that is fine too.
Yet there is still Disney to consider and their long term need to make everything too sweet and too ‘pink’. Even as we realise that most cancelations might be linked to IP and the fact that Netflix will be a direct competitor of Disney+, yet the idea that Disney is a little too uncomfortable with these dark tainted series on Disney remains a concern for many fans and as such it is a concern for some fans of these series that they are now part of Disney. The factual reasons are not out there, or perhaps better stated, there is no source I trust to give me the actual truth (except a joint statement from Marvel and Disney and that is unlikely to happen).
Even as Forbes gives us: “Marvel meanwhile plans live-action series for characters including Loki, Scarlet Witch, Winter Soldier, and several other characters“, the die-hard fans will now wonder whether we will get the Asgardian Wars on TV or silver screen, not only as it was an awesome story, but that also puts Asgard, the X-men and the Canadian Alpha Flight team on the range implying the coming of a few more series, or movie franchises. All of them have a large following, so Disney would be nuts to walk away from an optional few billion more. Yet that does require Disney to allow for very dark streaks in their acquired paintings and that is where the problem is likely to rise, or at least that is what I think is likely to happen.
Even as Disney can ignore everything this year, the year that Avengers: Endgame broke every record, the long term view is less of a given, with view n 2020-2023, there will be more issues and other issues to deal with, not all of them revenue driven, but revenue will be the mainstream in any discussion that surrounds whatever ‘creative differences’ we will see make the headlines on all kinds of media channels and to ignore this so early in the year is not a healthy thing to do, especially as most of the upcoming movies will be staged to bring in a billion plus each. As stated, I do not think we need to worry about the movies too much, but the Marvel TV series that will be another matter, they will be the bread and butter of Disney+ and those people like their shows a little too sugary to my taste.