Every now and then I keep my eyes on Zendesk. There is a reason for that, my origins are technical support and customer support. I am proud of my past, I went from nothing to a decent high ranking technical support person and I always fought for EVERY customer. I did not care whether they had one single license, or if it was an important customer who owned a site license (which drove sales insane). All were equal in my eyes and all deserved and received 100%. So when the article (at https://www.reuters.com/business/zendesk-rejects-16-bln-offer-private-equity-consortium-2022-02-10/) passed me by, I took notice. You see, the header is one ‘Zendesk rejects $16 bln offer from private equity consortium’, I remember that it started not too long ago (2007) and it grew fast. Well there is a reason for that. No matter whether you look at SCOPUS, SIEBEL or another CRM solution, they claim that they have a technical support part, it was meagre and all based on a sales foundation, which makes it (in my eyes) not a technical support solution. So beyond Zendesk there was nothing. It is a good place to be in, it allows for the growth they had. Yet the article sat with me and not entirely in a good way. The first one “facing calls from activist investors, including hedge fund Jana Partners LLC, to abandon its proposed acquisition of SurveyMonkey parent Momentive Global Inc , which it agreed in October”, is regarded (by me) as moronic, you are about to see why. The second one “Thoma Bravo had made a takeover approach to Zendesk” with the added “Thoma Bravo and Jana declined to comment.” As I personally see it, it is not about Zendesk, it is about the amount of data they wield via 17 offices in a lot more countries than 17. They are after the data. A Company with an operating income of $175,000,000 is not valued as a $16,000,000,000 on the value of its SAAS operations, that has to be about the data and that will be a scary thought. When my technical support skills, given to the customers will be used to bleed them dry of intelligence. It is a scary thought. Then there is the added. You see Marketwatch gives us “Jana Partners LLC, which is opposed to Zendesk’s deal to buy Momentive Global Inc., is planning a proxy fight, according to the WSJ report. Momentive shares were down 3%” me thinks that the acquisition implies that too many eyes will be on Zendesk for some time to come and that does not sit well with Barry Rosenstein. So for me the response becomes: “A reactive and impulsive decision? My ass!” I think that Rosenstein had similar plans as the other (unnamed) player and it seems that these management firms have data currency on the mind and Zendesk in its near unique position is one juicy steak (with sauce). So no matter how unique the placement is, as long as it has data these Investment management companies will see the long term gains and there is a larger stake (or is that steak) in play, it is not Schrems 2 (discusses yesterday), it is all those nations that lack that level of protection and it seems that these Investment management companies have an additional customer that needs no mention, no written agreement and that makes for a lot of coins and they will hand it over eagerly, especially in light of the escalation we globally see, in that setting data is everything. To add to that, I have to admit that there is another setting, which I still cannot see, it is because I know next to nothing on Orlando Bravo, the man behind Thoma Bravo. It might be that he is on the same track sharing the risk and revenue with Rosenstein, yet they are lonesome hunters (optionally predators), but because Orlando the software esquire also has Proofpoint, Sophos, Kofax, Motus and Aptus there is every consideration that Orlando Bravo has other considerations including solidifying fleet contracts to a larger and more complete approach and having a more substantial SAAS umbrella. So he is the larger unknown and there is a rather large expansion option for Zendesk, so I am not certain, but I feel certain that Orlando might have been better off without Barry, but that is just an initial vibe I am getting and that vibe is not evidence based.