Clusters

Clusters are a weird concept. There is the science, the art and the personal which tends to be a blend of both. We think that we love that one person more than all the other grapes in the bunch. We think that we know more than all the other grapes in the cluster of grapes and we watch how all the grapes get squished and we avoided that wreck. Clusters are weird, they are at times like Horoscopes. We merely ‘believe’ them when they are positive. And we are all the same, I in this am no different. I know more than a lot of people in certain areas but not all areas and still I am like all the others, I am the one grape aside from the other grapes in a cluster of idiots. There is no delusional side, it merely is what it is. Yet when you realise this and you start to dimensionalise that cluster of grapes, it is then that you might see structure and that structure is important. It gives size and shape of what you contemplate. I might compare myself to Amazon and Google, but the reality is that my solutions merely outstrip the one grape that Google or Amazon hired to make sense of that structure. When you realise that part you start to understand the company and now you have a new setting. That setting can help you to see what they are missing and optionally where else they are not looking. Yet the cluster is more dangerous than you think. You see one grape, but you do not see the other 143 grapes and what THEY see. That is the larger stage. And it is not limited to Google and Amazon. There is Apple who merely focus on the white grapes, there is Microsoft who is blind to all other grapes, and then there is IBM, SalesForce, SAP, Adobe and many others, all focussing on THEIR vintage, THEIR strengths and that is how it is, but for you it matters where these focal points are. Google is in the news about the news, and when we try to look at the Australian in google search when we click on ‘Google’s ‘News Showcase’ stalls in US as media outlets balk at terms’ we merely get what we see below.

This is the larger stage, the news makes claims but then uses the news to advertise and even as the Australian is the most visible, they are not alone and lets be clear I wanted to see what the news war regarding Google. And yes, others gave me ‘Google films people reacting to the Pixel 7 Pro, confirms pre-order start date’, I was merely curious. I recently got the Pixel 6 and I am happy with that one, the camera is heaps better, the battery is good, the phone is faster and the screen is better. For amount X I got a mobile phone that is well over 3X better. So I doubt I will get the Pixel Pro 7, I will most likely wait for the Pixel Pro 8, or perhaps 9. The previous phone laster me well over 6 years and it did its work. No regrets on previous phones, no regret on this phone. Merely Optus making a mess of too many things, but that is not on Google. Amazon announces its new kindle and the first thing I notice is that it ‘only’ has 32Gb, double the previous one, but instead of just adding 64GB or even 128GB, it keeps the pressure on and I reckon that it will bite them soon enough. In SD card settings it is $10 versus $19, less then twice the price and when you offer something for long term use, storage matters. It gets to be even less nice when you consider “The Kindle Paperwhite 8gb does not have the ability to add more memory via an sd card like the Fire Tablets” this is not asleep at the wheel, this is creating one brand dependancy and that is not a good thing. It does not matter for my IP, but the fact that Amazon is optionally (make sure you see the word optionally) brand dependancy matters, it makes Amazon a lesser choice and they did this too themselves, as such my advice to the Kingdom of Saudi Arabia could go “For the future of your 50,000,000 subscriptions there is now added value of selecting the Google Stadia choice over the Amazon Luna as a choice for the future of your IP. One selection could have that large an impact and as such it is important to see as much of the Kindle cluster as possible, because this could reflect back to people like Andy Jassy. Is it fair? That is not the question. He allowed this to happen on his watch, it is that simple. And it matters because the 32GB would seem enough, but we are not always in reach of decent internet, and as 32GB allows for a decent amount of books, 128GB allows for 400% more and is that not why you travel with your Kindle? It was a simple equation and the grapes of that cluster either missed it, or the grape in the cluster had its own agenda. It sounds simple, too simple. Yet that was where Microsoft was in 2012 and in a decade they are close to going tits up (not in a nice way). They are not a player in the gaming market (no matter what their marketing states), the tablet market went past them and they are close to lose 15% of their cornerstones. Of and when we add Adobe to the mix, they lose even more. This is what asleep at the wheel looks like (or the wrong grape in charge of the bunch, or cluster). So clusters matter. They are often not scientific, but they rely a larger story and that matters too, it also gives rise to other choices YOU will have to make and not all of them can be made on solid numbers, as such the cluster view tends to have a larger or weightier effect. 

There are clearly times when the media cannot be trusted, or the numbers they bring. That is not really their fault at times. Too many stakeholders, too many mouths to go after the Microsoft grape-juice, or whatever grape pie they serve.  We need to make up our own minds and at times the cluster view is not as scientific as we would like it, but it does tend to give a much better view when we realise how to see all (or as many as possible) grapes in the cluster. At times that is all we have, especially when we solely rely on our instincts.