Are they really?

I have had my issues with Microsoft for the longest of times and for the most I never cared, that was until they decided to mess with the serenity of gamers. At that point I became livid and I made mention of this as late as yesterday (read: previous article). Then I saw a piece by the Verge and I had to let that sink in. The article (at https://www.theverge.com/2023/8/30/23851902/microsoft-bing-popups-windows-11-malware) comes from writer (Tom Warren). He is a senior editor covering Microsoft, PC gaming, console, and tech. He founded WinRumors, a site dedicated to Microsoft news, before joining The Verge in 2012. He still looks like a teenager in the photo, so he might want to update that one. Even as the article starts with “I thought I had malware on my main Windows 11 machine this weekend. There I was minding my own business in Chrome before tabbing back to a game and wham a pop-up appeared asking me to switch my default search engine to Microsoft Bing in Chrome. Stunningly, Microsoft now thinks it’s ok to shove a pop-up in my face above my apps and games just because I dare to use Chrome instead of Microsoft Edge.” I reckon that Microsoft has been desperate for a while and I had my issues with sicofans pushing edge in my Google search issues, but now we get that Microsoft is on that same page. So when we get to “We are aware of these reports and have paused this notification while we investigate and take appropriate action to address this unintended behaviour,” says Caitlin Roulston, director of communications, in a statement to The Verge.” As such it is the same BS spin we have seen too often before. As I personally see it, a pop-up is not unintended behaviour. It is the mark of intent, as such how does ‘investigate’ fit? Is it their way of trying to ascertain how far they can go with these actions? Well, when you lose a match 5 times over (see previous article) that sense of desperation seems on point, not correct, but on point. You see, I wrote this before and I do not mind repeating this. I foresee Microsoft collapsing in 2026. It is still a fair bit away, but when the 5 lost battles also gets a new player on the field (Tencent Technologies) and that combination invokes close to 15% of the global population going somewhere else. How much damage will Microsoft endure? How much more damage will Microsoft spin until the banks start to catch on and even as we see reports that they only have a debt of $60,000,000,000 (which is not much compared to their revenue). The setting of losses across several industries imply that Microsoft will have to prune their corporate tree no later then next year, not doing so implies (implies is not a given) that 221,000 employees will have an impact on the total revenue and that is about to become a shifty one. 

You see if that was not on the premise of shifty, Microsoft would not resort to pop-ups telling people what to do (they will call it politely giving consideration to change). It took me some time to undo the unrequested changes that Microsoft minded people did to my laptop, as such I reckon that these pop-ups have larger impacts all over the field. How far it goes is unknown, because the media is too unwilling to look into matters. Microsoft is too large an advertisement account to unsettle (a personal issue I faced in 2012 with Sony), but it applies to all advertisers and now we see how filtered information works. When I seek (in Google) “Microsoft pop-up news” I get three hits, the Verge is one of them. None of the news media picked it up for any reason. Weird that.

The Verge also gives us “This isn’t Microsoft’s first rodeo, either. I’m growing increasingly frustrated by the company’s methods of getting people to switch from Google and Chrome to Bing and Edge. Microsoft has been using a variety of prompts for years now, with pop-ups appearing inside Chrome, on the Windows taskbar, and elsewhere. Microsoft has even forced people into Edge after a Windows Update, and regularly presents a full-screen message to switch to Bing and Edge after updates.” And this is before they hit the upcoming hard times. So when you consider that Microsoft has become the bully of IT, how much longer before you consider switching away from Windows? To Linux of Mac? 

And after all this, you should wonder how come the media is avoiding this issue. Why the media is just ignoring the bullied plight of millions, because that is what this amounts to and this is far from over. So when we consider that Edge’s is 8.1% on desktop and just 0.1% on mobile (another lost battle) and with Bing having a marketshare of 3.02%, which implies yet another battle lost. How many losses will Microsoft endure before considering to refocus on strengths. You see they are slowly losing the office market share too. So you still think that my predicted downfall of Microsoft around 2026 was a jest? How many times does any army need to lose before it is regarded as a has-been and now seen as a joke?

I let you figure that one out, but consider that their only asset is the ability to spin, how far will that get them? 

Enjoy the weekend.