Yup this happens, Kings, Emperors and admirals, they all get sued. In this case it is King Burger, or as you would know this force of nature namely Burger King. The story (at https://www.bbc.co.uk/news/business-66654440) gives us ‘Burger King faces legal claim over size of Whopper’ a story a mere 9 hours old and that matters in this case. You see, in September 2015 (yes, almost eight years ago). I wrote ‘Ronald McDonald died!’, the story (at https://lawlordtobe.com/2015/09/05/ronald-mcdonald-died/) gives a similar setting.
I even added graphics with my finger as a reference. So this stuff is not new. To be honest, I never had size issues with Burger King, I did have one with the McDonald clan of fast foods. With added references on profit margins for an extra slice of bacon which is set well over 400%. Here in today’s story we get “The lawsuit accuses the fast food giant of misleading customers by showing the burger with a meatier patty and ingredients that “overflow over the bun”. “The plaintiffs’ claims are false,” Burger King told the BBC.” A setting for the courts to decide, yet when was the McDonalds case? And when we consider that this has been going on for almost 8 years, at what point did certain parties consider taking a long hard look at the fast food industry? Because I give you now that this is not merely a ‘Burger King’ setting. As such the supporting line “Rivals McDonald’s and Wendy’s are facing a similar lawsuit in the US” comes a bit late, well over half a decade late. We are also given “The class action lawsuit against Burger King alleged that the Whopper was made to look 35% larger, with more than double the amount of meat compared to what was actually served to customers.” To this I am not saying that this is not the case, I am wondering how many graphics they have to support this. I am asking because one image does not give you the sunshine of summer, so this case has all kinds of issues and this is not pro-BK (even though I love their stuff), and they are not alone as my 2015 story shows, but the larger setting is that the stage of ‘deceptive conduct’ has been out in the open for a long time, so how many cases made it to any court (in any nation) and how many cases were settled? All what I consider to be good questions. Yet in all this one setting is “US District Judge Roy Altman said it should be left to jurors to “tell us what reasonable people think”. However, he dismissed claims that Burger King misled customers with its television and online advertisements.” To be honest, I am not certain where I stand there. You see, there is a side we aren’t looking at. How EXACTLY are the advertisements made? How insulated is that marketing team? What is the foundation that drives the claim of ‘deceptive conduct’? These are elements that are connected and not just to Burger King. McDonalds is in a similar boat. I go for similar, because if the stage gets differences in adjustments, they could not be in the same boat. Other cogs are connected to the stage we see here. They are optionally all ‘deceptive conduct’ but if different approaches were made, different claims are open to interpretation and that is a much harder stage to settle. So are all advertisements done by the American HQ of BK? How would that impact Canada, Australia and Europe? If BK paid each continent to do their advertisements, the stage alters. We can accept the defence of “Burger King had earlier argued that it was not required to deliver burgers that look “exactly like the picture”” and we accept that, but the fast food industry is based on machines for replication, as such my question becomes ‘Why not?’ And that question applies to both BK and the big M in the same way. There are more questions and I am a little surprised that the BBC did not cover them, but they have no fault. Reporting on a case tends to have its own limitations and I get that. What does surprise me that it took so long to see a setting after I reported it in 2015, and it is surprising because I do not go to these places that often. In addition there is no way that I am the only one who had this issue, so have we numbed from certain exposure?
I will let you consider that part. Enjoy the day, we are almost past the 50% point of the week, so make today count as it is the final uphill battle for the next weekend.
Ciao!
