Tag Archives: Motoi

Tokyo Marketing

It is 05:00, and I saw a tweet that woke me up, there was 5 minutes before the new Bravia video, and in light of the PS5 I kept my interest as I have no 4K abilities at present. So as I started to look I was confronted by both torture and delight, but which is which?

You see, I look at matters differently from most others and the first 4 minutes were almost disheartening. Now, it is important to understand that I bear no ill will to any Sony employee, this is not an attack on them, it is not an attack on Sony, it is the setting of perceived presentation and that needs to be in the centre of all of this. 

It starts with an introduction by Kazuo Kii, he speaks English, but every time he does so, it seems like he is reading a script, talking at you, not to you (unintentionally). I wonder if he would have been better off talking to us in Japanese. That painful experience only takes minutes, but it is painful and it is not fair on Kazuo Kii, especially when we consider he is the head of Sony TV, but it is only a short time and then we are given to who gives us the goods on Bravia XR, and the explanation is good, it is amazing and it is part of something much bigger, as such I was given insight into something I never expected, I am looking for a new 4K TV so that in time I can enjoy gaming in 4K, what I got is insight into a new system that does not maximises gaming and movie watching, but a TV that maximises viewing in the way IMAX does, something I never saw coming and as Motoi a true marketeer gives us by talking to us and clearly explains the parts we go from initial a little unsettling to an overwhelming presentation making us hope that we can afford the biggest and the best, which is not likely for a lot of us, so when it is time for Inoue, the engineer to come on the screen, who gives us his the technical side, he does so clearly in a genuine tone and explains Bravia XR to us, he might give it to us in Japanese, but the subtitles give us the English part and his genuine tone make us care, we always care about out TV, there is lose to zero exception to that. I have had a Sony TV since 1985 and I never regretted it. Yet there is more and it is not merely about Sony, the fact that it comes with Google TV implies a larger stage, a stage I will not comment on, but there is a larger interaction with IoT, I am not certain that we are ready of all of it, but the TV gives us a desire to have it. When it is time for the designer Yokota to come, we see that Sony is not messing around, this TV advancement is not iteration, it is innovation and it puts them ahead of all others for some time to come, not merely for the PS5, the IMAX viewing side of it all will blow movie lovers away, it will come with a need to get the movies you love on 4K, Sony achieved greatness today, but it came with a few little hitches and there I wonder if the hitches were intentional or not, because one part enhances the other, and they all are enhanced by Bravia Core, a streaming content option that gives the viewer more than w expected and as they seemingly offer movies that are not new, the fact that we get to see the maximum of streaming through Purestream, yet I feel certain that this will also create congestion up the wazoo all over the globe for the next 3 years. Consider 100,000 people watching IMAX enhanced streaming service all whilst I see daily congestion before they are out in the open. Yet even as I realise that, I still want it, I want it badly. A setting I haven’t felt for some time, but this is innovation and we all love true innovation and I reckon that there are plenty of people who want it too, with or without Google TV. 

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