Tag Archives: Player Centric

Comprehension amok

We get it, some games are flawed, and some games go for the image of coolness and fail. We heard it well over 12,324 times, through articles and YouTube videos. Anthem, a game that is not bad is a failure. Some have a deeper idea, was this due to EA, or to Bioware? The issue is that the makers were no beginners. Bioware, the people behind the Mass Effect series, Dragon Age and a few more had a great track record. Even now, Mass Effect 2 is still one of the very best games to make it to any console ever, which is some achievement, and it remains a factor, even today.

Some give the decent feedback ‘a cool looking game that is not bad, but it is not getting us where we want to be‘. I can get along with it. Then I got a hold of a slide which is more important than you might ever realise. Another quote that matters is: ‘Anthem is an example of EA’s monetisation plans in action‘, we now have two settings that can easily make a game go from acceptable to really really bad. This matters when it is not merely a game you buy, but when it becomes Gaming As A Service. The issue is not how much you pump into it; it is how right you need to get it the first time over. They dropped one optional solution to it (not part of this conversation) and focussed on the artificially created Hype called Anthem.

I had seen issues with Destiny, so I was giving this game a wide birth until the game had proven itself and within 24 hours, the massive amount of complaints starting to hit the internet in close to every way possible. I was actually decently amazed how neutral and how considerate some reviewers were. the AngryJoeShow was its usual self, but for mere entertainment watching it is still the first step to consider, I do to see where haters come from, and he does not disappoint (a https://www.youtube.com/watch?v=8AJsKyh0x7w). When we see the statement (supported by evidence of sorts) that the loading of the game took longer than the actual gameplay, we see just how far Bioware had fallen of the wagon, or was that EA? Angry Joe gives a list that does not screw around. This does not merely indicate that there is a core issue, there are other parts linked to the core that give strong indication that EA failed on too many levels, optionally Bioware also failed on several levels, yet in all this we need to take a look at a screenshot.

When you make a game where jet packs are central in the gameplay, the makers need to consider that some people think outside of the box. So when we are in a cave and we see a large opening, large enough to fly through, so when you try and you get slapped back for no good reason, we see the first larger failing, the tactical side that was not thought through. Levels made on cosmetic states where the state of consideration should only ever have been tactical, so either remove the good looking hole giving you ambient feelings of lighting, or make sure we can use it as an escape cover. The second screenshot was early art work I was able to find. Now, I do not know whether that is in the game, but it seems to me that it is a clear sign of copyright violation and an optionally downright stage of plagiarism.

For some reason the stage reminded me of Alien 1979 and Aliens 1986, but then I might be wrong. If that is set as early concept art, it should have been a huge wake up call for both Bioware and EA, right there is where people had to consider the danger they were walking into.

Yet, for me this is not about those failings, for me there is another side, there are actually two sides. We see that with the GAAS image. The two elements that were there above all others were Player Centric and Lifetime value. Al the indications shown by so many people give us that these two were not merely ignored, they were not comprehended by the people trying to sell the idea, and they added catchwords to sell the money maker, without comprehending the impact it had, that is how I see it.

Player Centric comes from Customer centric. Yet there we see in one place: “Customer centric is a way of doing business with your customer in a way that provides a positive customer experience before and after the sale in order to drive repeat business, customer loyalty and profits. But, a customer-centric company is more than a company that offers good service. A place like Amazon is a prime examples of brands that are customer centric and have spent years creating a culture around the customer and their needs“, and when we consider that part, we see that Anthem would not have passed the Alpha stage at present before August 2019, that alone means that of the 6 elements, one is a 80% failure, making the game 17% less effective right of the bat. The additional testing and reconnaissance of the game in real live server environment would have shown 4 essential elements to be too far below par. The load screens, the loot, the tactical setting of the map(s) and the story-lines, storytelling as well as the interactive parts (those three all count towards the story dimension).

Here we see the failing of the presented Player Centric part. This also impacts the second element, namely ‘Lifetime Value’. The moment the player centric parts were hit, ‘Litetime Value’ was equally hit, but to a much larger extent. It is clear that proper testing would have ousted many of the elements, as such it stands to reason that either the makers BE-A (my optimistic version of this merger) never cared, or did not properly do the essential testing and fixing. All what I have seen (console versions only) indicates that it could have become a nice game when it gets to the beta stage; the game is nowhere near that ready. The graphics look good, but good graphics on a failed core is still a failed game.

Say What?

that is where the issue starts, a game that does not look bad and has potential is in the GAAS (Gaming As A Service) still a failed project when it does not meet certain expectations and Anthem fails a few of them. Even as I was never a fan of this genre, I see issues that I should never have noticed and those are really badly managed issues.

Still we should acknowledge that it is a failed, but not a bad game, which also implies that what went wrong, could optionally be fixed, yet when we get to the loot part, we see just how far the model failed. The loot is mentioned by several to be massively repetitive, in the stage of this game where the weapons are shown we see too much repetition making the loot way too bland, so when we look at this part against ‘High User Engagement‘, over a period of 6 years, we see that the third part fails too, at least when we consider player expectation. In all this when we see that other elements can only be bought, we see the drive towards Recurring Revenue Business, a side that will not be successful as three elements have already failed for too much. At that point the game has gone from 83% to a mere 41% effective as a GAAS experiment, a stage that could have been avoided to a much larger extent if it had only been tested better, stronger and with more diligence.

They did get the graphics right, and it looks cool, but there again we see that a real GAAS solution is so much more and the fact that one of their alleged slides show the failures to this degree, we see that gamers should be upset. A game like this could not be sold in any other way than an open BETA, optionally an open BETA that is for those who have pre-ordered (and pre-paid the game) offering these people unique gear and weapons, for their effort, that might have worked, giving them additional options would have made things even better and it would all have been in support of ‘Recurring Revenue Business‘, as well as ‘Multi-Platform Business‘, gamers love that shit. To be regarded as official beta testers upping the game to such an extent? Gamers would buy the game for the mere notion (as long as it comes with actual unique gear).

So as we see this game and the game maker we see that comprehension went amok on a few levels, in this I would point the finger at EA (for the most) yet the stage of whomever let this game slip towards the ‘approved for release’ that person should never ever be allowed anywhere near the gaming industry ever.

In the end I wonder if they have seen the Single Player GAAS opportunity that Mass Effect Andromeda would enable for. That is if they ever get a visionary to call the shots on that part of the equation, because if they fix up that game, they could have the stage of ‘High User Engagement‘ that surpasses 110%, which would be a legendary achievement to say the least.

If there is one accomplishment that does stand out beyond the graphics then it is the person who decided that hiring Sarah Schachner was a good idea. She created two pieces, AC: Origin and Anthem both soundtracks that make you wonder if they were even made by the same person and she hits the ball straight out of Fenway Park, twice in a row mind you. Two soundtracks that were utterly amazing, yes, the Music of Anthem does exceed all human expectations (merely my view, but I stand by it); as such I expect to see more great work from her in the future. If EA and Bioware can get the rest right, they might have a chance to survive this expensive overpriced, wrongly focussed ordeal called Anthem.

The EA shareholders would definitely be appreciative of that notion.

 

Advertisements

Leave a comment

Filed under Finance, Gaming, IT, Science