Tag Archives: Ras al-Khaimah

A National Brand

Today’s story comes from LinkedIn of all places perhaps that is not quite correct, the story got a foothold there; it is His Highness Sheikh Mohammed Bin Rashid Al Maktoum that gave the story the light it deserved. His call to form a team, 7 from each emirate, 49 in total and that gives us light to a part most of us did not ever consider, the UAE, the United Arab Emirates is indeed truly a union, a unions between 7 Emirates, each with its own flag.

Abu Dhabi, Ajman, Dubai, Fujairah, Ras al-Khaimah, Sharjah, and Umm al-Quwain, each with its flag, its capital and all united under the UAE with its capital Abu Dhabi. Four of its voices are less than 5%, Umm al-Quwain (0.8%), Fujairah (1.6%), Ajman (3.9%) and Ras al-Khamain (4.3%), these 4 represent less than 20% of the UAE population (10.6%) yet they will be fully represented and the UAE went as far as local, global and social media to spread this word for a gathering towards a national brand.

It is interesting to see such a wide announcement to make proclamation towards an idea that will take months to fulfil. We are so used to social media being a vat for dishing out information that such a call is a nice change of pace.

I hope that this gets all the attention by national subjects on Facebook, Instagram, Snapchat and so on, because it seems like a worthy cause to give out such recognition in the end to 49 artists, an assignment to ‘to design the UAE’s new nation brand logo, before the end of this year‘, something that is usually in the hands of a chosen few, a chosen group of people high in the ranks of some government or corporate side.

And it was equally nice to see the usage for social networking being used in this way, it is not often, it is actually way to little that we see a request like that from any government to its citizens far and wide, perhaps that was the part that hit me first, a global stage created for a national product from its citizens. I for one hope that this will be the start of something beautiful, not for me, even though I would prosper in finding out how knowledge in this way would push boundaries.

I would love to see the connections and the creation that the UAE called for, to see what the nationalistic intentions are towards created artwork, towards arts propelled in such a way, I reckon that the creations that this call made, even though it would be on a national floor could get a global exposure, optionally propelling the artists aiming to the national floor on a global floor. In my purview for no other reason than to see the mindset of someone connected to the arts and a national frame of mind.

I personally am as curious as can be to see the results of such a call. There is a pride, a nationalist pride in anyone who is working abroad, it does not matter whether you took up another nation to fly your wings, a career in another place or merely a student that is out of once nation, the bulk of them will remain proud towards their station of origin. It is different with refugees at times, but they too will have a personalised setting towards the place they come from. You can ask any Armenian outside of Armenia (well you can ask nearly anyone), a lot of them will always keep the flag of their original country high in mind and soul.

 

 

 

 

 

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