Tag Archives: Trojena

The unspoken call

There was a call in Reuters last week. I had seen it, however I was dealing with the intelligence I was able to lay my hands on. It seems like a simple exercise but it is not. The article (at https://www.reuters.com/world/middle-east/un-experts-urge-all-countries-recognise-palestinian-statehood-2024-06-03/) gives us ‘UN experts urge all countries to recognise Palestinian statehood’, it seems so simple. Yet it is more complex than you think. You see that setting might be acceptable AFTER Hamas has been eradicated and the west knows this. You see Hamas is a one trick pony, it resorts to violence only ad at present it does so through Iranian guidance. If Palestinian statehood is awarded whilst Hamas is still in charge, all bet are off. The west knows this and they don’t like the centrepiece of Arabian stability. There is Saudi Arabia and the United Arab Emirates (UAE). That one trick pony (Hamas) will come with its new rule. A bigger seat at the Arabian table. When they do not get it Saudi Projects will suffer. The Line, Oxagon, Trojena, Sindalah, Red Sea International Airport, Mukaab, Qiddiya and a few more will subtly be suffering set backs, optional outright sabotage. That would cost Saudi Arabia billions. In addition UAE locations like Dubai and Abu Dhabi will be hit. It will not be some case of speculation, Iran does not like the path Arabia is on. It does not allow any path where they are an inferior setting. And they now have their claws in Hamas and Houthi forces. 

As such Hamas needs to be eradicated. It is simplest if Israel does it. It could do with the win and Saudi hands will remain clean. When Saudi Arabia and the UAE are forced to act the result will be destabilisation for years to come. All what Saudi Arabia had achieved will be for naught. The UAE will likely get a hit on tourism and travel, but there too the impact will be felt. The west likes this. They are trying to rally against China and the Arabian players are part of Brics now, catering options for China. All options are largely lost to the west. So they are now calling to include Palestine into everything. A call that is too rash for words. 

We can think all we can on Palestine, but they let Hamas in and did not do anything about Hamas for 2 decades. Hamas is under their buildings, part of their infrastructure and they have grown the next generation of Palestines to be terrorists too. The west did little to nothing, they figured that Israel would deal with that problem. Now that Israel is, the anti semitic rhetoric is taking global proportions. And the media was quiet for too long on the 120 hostages and they trivialised matters. So now that the gloves come off there will be another setting. If Israel succeeds in eradicating Hamas, statehood for Palestine could follow, yet with a few clauses. Any new Hamas interference will result in economic sanctions. In support of this other economic means will be required. Also Egypt will have to show it hands and allow Palestinians through. You know, I do not think this will happen. Egypt had identified the threat that Hamas and Palestine sets. Why do you think that they put a wall there? No one is questioning that part. It is all about Israel. 

If Israel does not succeed and statehood is awarded to Palestine, Saudi and UAE intelligence will have to beef up operations. Saudi will have a lot more riding on this and whilst there are upsides for Saudi Arabia, the risks are a lot higher. In the mean time Hamas leadership is still comfortable in Qatar and Iran has lines out to them. I wonder what will come to a close first. Israeli patience, of Saudi patience after statehood is awarded. 

In the end part of this is speculation, but the premise is sound and when Iran flexes its financial muscles towards Palestine, Saudi interests in Saudi Arabia will come under pressure, and it will resolved by giving a bigger seat to Hamas, the Iranian tool. A setting that we must avoid, the west especially. The west might no longer be a global strong power, but when chaos hit the Arabian peninsula, only the greed driven parties will see it as a plus point. The rest will suffer the consequences. And in this the media will shrug it off saying they merely reported on it. But the media will be every bit as guilty as anyone else. Even more so as they decided to not inform the public and filter events to what their stakeholders share holders and advertisers required. But the media will not report on that. I wonder why. 

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Dominoes

That is the game, well it is not THAT game exactly, but the expression should be noted with you all. When things go wrong (and at times that will happen) the events fall like domino stones. One starts the next and so on.

It is here that I found myself after seeing ‘Saudi Arabia Pumps Another $100M Into Aviation As It Targets 250 Destinations By 2030’ (at https://simpleflying.com/saudi-arabia-aviation-investment-december-2023/). You see, this is all connected to a much bigger frame. Gaming, the Line, the Cube, the winter sports and so on. They have put up and they have put up the better part of well over a trillion. But the customer care person in me (did that for well over two decades) is looking beyond the frame.

If there is one software company well versed in support and customer care than it is NICE CX software solutions. It is the most complete solution I have EVER seen and there is one hitch. It is Israeli. Now, that doesn’t make it a deal breaker, but it might require Saudi Arabia to make adjustments (like with any other software solution). It needs to become Arabic (it might already be) and it needs to cover several areas and there is a bigger hitch. It needs to survive and offer multiple settings towards deployment and customer service. 

So why now?
The simple setting is that something that big will need time and testing. Adherence to a larger station a well as a larger setting in more fields. Hotels, locations, trade shows, events, airports and so on, that list will not stop for some time and setting this up will take well over a year. Beyond that the creation of a book of ceremonies to capture even more, include even more will have certain settings. Settings for telephone, fax (some still rely on that), internet, CAPI, CATI, form scanning and collecting and verifying data is a much larger issue than most realise and now it is in one hand, in one organisation. I reckon before we get to that setting places like Aramco and SAMI will see additional benefits as well. And if goes well, a lot of it will be complete by 2028, with 2 years of testing before the larger corporations like Saudi Airlines and hotels are connected to that solution. 

Time is an awesome partner when you have this. When this is started in 2029 it will be too late and Saudi Arabia will be cleaning house and answering complaints for well over a year AFTER the solutions are deployed and in that case I always go with, being early is essential, especially with customer care issues. You can only make a first impression once. The rest becomes repair and catering to a howling mess of complaints and that never has ever gone well.

I am curious what could be done and when we get to connect these systems and see how we can serve the customer consider that any international visitor to the The Mukaab, that person flew there, that person is in a hotel and that person could be visiting Trojena as well. Three options to possibly fix something, or to make the visit of that person even more amazing and now multiply that by 100,000,000,000 visitors. Also consider that Riyadh Expo 2030 will be then. When you consider all this, is there any doubt that such a system will be required to keep events in line? There is a second issue. I doubt if Saudi Arabia ever faced events to this amount and to that amount of visitors ever before, but that could merely be me.

Enjoy the day, for most it is about to become Monday, I have completed that day already.

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