Yes, it is a little weird, but that is the setting I faced today. In the dream I saw several metal masks of Sam Fisher. At first they looked like cheap pewter toys. But when I tried one, it didn’t fit, it was a mask for a child no more. I was a mask in two parts. The face and the mask and when you place it in an aquarium, the face and mask combination makes it partially float. It was the setting you do not see that makes it eerie. You see, you place the blood worms in the face and when the head gets submerged the bloodwork’s are gradually released into the aquarium. The fish start attacking the face of Sam fire, but after a minute you see what is going on and that is the setting of the mask. This made me think. What if that is the next marketing setting? Not about Sam Fisher, but the setting that marketing needs to embrace that marketing toys need to have a larger release setting. One that is kept in the house. Like the deadman chest in Pirates of the Caribbean? In Japan fish are big (not just on the diner table). You see According to Vastu principles, an aquarium is considered to be a powerful tool for enhancing positive energy and promoting harmony and prosperity in the home. The Vastu principles are about blanching the elements (air, water, fire and earth) as such the aquarium is in principle an item that gets the focal point in a home. And some marketeers are seeing that as a place to market their goods. It doesn’t get into the house, but if it get there it is almost guarantee to hold that focal point for some time and that reverberates in gaming too. Consider that this place will get a nice ticket and then is placed in the homestead for months at a time. That is what marketing should be embracing, not the idea to get to EVERY homestead, but where you get to go, hold that attention point for a lot longer than anyone else.
That same principle could be applied to the aforementioned head as a feeding point for fish.
Now, that does not make this the best idea, but considering that more people have something a lot smaller, the idea puts a smelling on the face of any marketeer that wants to see long term visibility. It could be anything, from a simple marble looking Oracle logo, to a submerged GTAVI car, completely broken. Marketing has plenty of options, what I wonder was that so many ignore the millions of aquariums in the homestead. A place where you place something one and then just accept the view it gives. Seems like a lost opportunity for the right marketeer.
I want to write more about what Google got handed to them, but I wanted to explore a few more avenues on that setting. It is not as cost and dry as it is and for Justice to play this hand is a little about what comes next and I am curious as to how Justice will thwart the equations of Google data by Tencent and Huawei, because there is a story there. Especially as China is flogging of excess data centre computing power. I reckon that this will have some correlations over time. Jut like the aquarium space that was ignored by most. I am certain that China never overlooked that part of the equation. Did the Justice department make a boo-boo?
Have a great day
Lawrence van Rijn - Law Lord to be 