I spoke on all kinds of matters, and I also gave some upcoming predictions. So, on June 17th of 2017 I predicted: “So by the end of 2018 the console offset ‘Sony:Nintendo:Microsoft’ could end up being ‘13:9:2’. This would show Microsoft on how they truly bet on the wrong marketing horses. So I admit, it is a speculative prediction, yet the sales numbers are not that far off and my expected Nintendo growth is not unrealistic“. It was (at https://lawlordtobe.com/2017/06/17/after-the-e3/) where I decided to introduce the audience to some of the massive bungles that upper management at Microsoft is involved in. Now, if they replied (read: if, if is good), it would be along the way of ‘it is not our core business‘, or ‘we have all out vestment set to the Azure solution‘. Yet in that view options like Hadoop are already mentioned on the way out, getting replaced by a new flavour of Big Data. Microsoft has Blockchain as a Service (BaaS), but there the adaption is not on the curve they need it to be, so as we see other places become contenders, we realise that Microsoft is too big to just fall over, but as they wanted to be in the generic ‘let’s be there for everyone‘, I see (a personal believe) that those focusing on one part of a business that they are excelling and they are taking away customers left right and centre. Now, this is not a tidal wave, it is a slow process. Yet, in all, the quote I gave now has a serious side. Only last night did I get the news that the Nintendo Switch has hit the 5 million sales mark Compare this to PlayStation 4 Total Sales: 63.4 million and Xbox One Total Sales: 26.5 million (not entirely accurate as clear numbers are hard to find), both released in November 2013. So in 6 months Nintendo closed the gap by a lot. Nintendo is currently committed to get production up towards 2 million consoles a month and this is showing as some analysts (not the group I have the most faith in) have predicted that by March 2018 Nintendo will be expected to be seen in over 13 million homes. So in one year the Nintendo Switch will close the gap with the Microsoft Xbox. My predictions are still on speed to become a reality, yet the given by December 2018 might not be the case. If Nintendo releases the games they have planned on time, the curve will increase and whilst the Microsoft business analysts will bedazzle the people with Scorpio, 4K gaming and other things, the consumers are starting to realise that the people at Microsoft are less clued in on the gamers needs, a thing I clearly stated for close to 2 years (or was that 3 years) and now my predictions are slowly moving into the sunlight for all to see. At present my 13:9:2 is likely to be 12:5:3 no more than, yet Nintendo remains in 3rd place, which was the larger part that mattered. Still this is based on two players with 6 years and Nintendo with less than 2 years by the end of 2018, so even as consoles would have been sold, the Microsoft growth will stagnate as a larger population from their camp will switch to Nintendo and the family friendly games that Ubisoft produces are not helping the plight of Microsoft in any way.
You see, there are two groups and as Microsoft does not care about one of them, it is that group that will drive the dagger home so to speak. It is my personal believe that Microsoft is ignoring the people who bought one and they are realise that to some degree they ended with a lemon. Now these people are not going to jump to Sony, but with the Nintendo wave and the good pricing of that console they will consider the Switch for Thanksgiving and Christmas, so there is a 95% chance that Nintendo will have a great Christmas on a near global level. You see, the group Microsoft neglected is now showing a dusty Xbox One, these people are not going to Scorpio and depending on their gaming prowess, not only will they advocate non-Microsoft solutions and buy a Switch, they will in theory prevent 2-3 other players getting an Xbox as well. So not only will Microsoft be fighting an uphill battle from the day they launch, their new system will be buried by the sales achievements that Nintendo is bringing to the ‘Just Dance’ floor, which will be a growing and is likely to be a Nintendo dominant dance floor. A nice little positive event (read: impressive achievement) for Ubisoft as well. A game that has hit the 25 million mark is showing to be as successful as the Xbox One console at present ever was. The fact that some Microsoft executives are not contemplating suicide is a small miracle to say the least. Perhaps they should have actually listened to the gaming community and not revere the spreadsheet they adhere to.
We see at present more and more news in both camps. One showing that Microsoft is more and more successful for the Scorpio, some show that Microsoft remains stagnant and are now setting $50 price drops and one source gives us “Only 13% Of Hardcore Gamers Plan On Buying An Xbox Scorpio“, which is a number I feel uncomfortable with as I expect that number to be at least twice as high. Yet between the expected buyer and the actual buyer there will be a gap and the results of Nintendo show that gap to likely be widening on a nearly daily basis. In other news, a few months ago we saw (at https://mspoweruser.com/project-scorpio-fails-impress-american-gamers-according-nielsen/) the title “Project Scorpio fails to impress American gamers according to Nielsen“. This fact is a lot more interesting were it not for one given part. When we consider the quote “Phil Spencer has to prove to gamers that they need to upgrade. The only way to do this is to show mind-blowing graphical upgrades and flood the internet and television with advertisements of the device” we need to wonder about the job Nielsen has in this. You see, ‘mind-blowing graphical upgrades‘ might seem nice, but in the end it is about good gaming and that has not been delivered by many games, not to the degree it needed to be. In the second, the part ‘flood the internet and television‘ might be to appease their other customers, but it does nothing for the gamers, only the badly informed consumers and that market has shifted a lot. It has shifted because people bought the WiiU and some of them are now hurting by the Xbox One, not in the smallest part because of unwanted and non-consensual uploads by the Xbox One into the Azure cloud. We are becoming more and more data savvy and the Microsoft helpdesk telling me (read: they really did) that this lies solely with the internet provider is a party line so stupid, it makes me want to vomit. So from the side of Microsoft, we see their hardware, their policies and their shortcomings, they sold out the gamer three times in a row with one console. that and the ignored part by Nielsen on how much of a blasting success the Switch was gives us more and more light that properly informing an audience is a loaded canon to say the least.
Now, I am willing to say that my data is not completely up to scrap. When we consider that several sources who give clear Sony sales records need to guess and get other data sources to compile the Microsoft numbers. The fact that Microsoft has been remiss (or pushing dates of publishing numbers) is one tactic to keep the diminishing group of Scorpio pre orders in the dark. The first set will be immediately sold out, that was never in question, but the three subsequent pushes are the ones that are in play. The war for Christmas is on and even as I have illusions regarding Nintendo winning that, there will be loads of Ps4pro’s and Scorpios on the list of plenty of kids. The A$650 might seem nice, but in the end, as people realise that storage remains an issue, having the A$675 2TB edition would have been the smarter move. Oh wait, that one does not exist because Microsoft did not consider the gamer in any of this, just their Teraflop speech laced with 4K resolution. That evidence is shown by Microsoft when we see “While Forza Motorsport 7 hasn’t been released yet and it won’t be out until October 3rd, the official Microsoft Windows store has listed the download size for the game and it is a gigantic 100 GB” (source: gearnuke.com), a factor I mentioned before, so as the 1TB drive loses around 300Mb for the operating system and store parts and so on, the gamer soon realises that there will only be space for 7 games in 4K. So how long was Microsoft going to hide that disaster? When you have to reinstall 3 games within 6 months and get the patches, how long until you get to be in an aggravated state of irritation? A clear issue that the Xbox One had and even as Microsoft had the ability to diffuse the situation, they decided to not do anything, which is another battle they lost to Sony and one that might drive more gamers towards the additional Nintendo pile of those who want to enjoy a game. This now also fuels the previous blog on digital rights (one that Euro gamer made me start after their video), because in that setting a physical copy on disc becomes more and more important to every gamer. Yet this is not all, it is the largest factor in gaming that is now starting to push the envelope to the degree that Microsoft will not be happy about. With the announcement of ‘a Nintendo Switch version for Fear Effect Sedna‘ just today will be coming to Switch pushes the bar as Microsoft is losing their exclusive range of games faster and faster. This is a known bar that both Sony and Microsoft pushed as much as possible, now that some iconic titles are also coming to Switch; the results will have an impact on all consoles (it will impact Sony to a much lesser extent). Even as I personally believe that some titles will not make a person not buy a game, but could push a gamer to get the Nintendo Switch on the side. This action results in more and more hazard points for the continuation of Microsoft consoles as a growing group of people are now cancelling pre-orders. Now, that is not an entirely accurate statement. Let me give you the ‘down low‘ on it. Last month has given more and more forums the issue where people came with the same issue “my Xbox One X pre-order was cancelled for no explainable reason by Target“. There seems to be a separate play going on. Some players never cancelled their pre-order, it seems that some players who wanted to make quick solid revenue are now confronted that their infrastructure cannot deal with the sudden ‘need’ of thousands of players and their systems seem to be unable to keep score to coin a phrase. So here Microsoft is wrongfully set in a bad light as other systems cannot deal with the infrastructure of some consumer chains and Target does not seem to be the only one. I believe that there are people having second thoughts, which will always happen. I believe that the ‘converted’ curve of Microsoft is a lot lower when we consider actual ‘converted’ gamers. So there are those numbers to consider as well. The backup in all this is that as cancellations happen, sales numbers might regionally shift and this is happening in the height of Thanksgiving and Christmas, so there will be a larger lash back to consider in January, but that will be a story for another day.
So as my tail is considering the tale of a console that was designed not fore gamers, but for players. Microsoft needs to sit down and make some clear considerations on where they went wrong and how they moved from second place to a possible degradation to initially position three, all because three factors that could have been directly avoided were ignored for (as I personally see it) other business needs.
A harsh situation that again, as I personally see it, is all the doing of Microsoft self and they only have themselves to blame, a market shift in merely 2 years. I wonder who they’ll blame when the numbers become crystal clear at the end of the next financial year. Perhaps it will give us a new console in 2018, the Microsoft EOFYbox, free with every Microsoft Surface Pro IV.