How Facebook data flows

This started just 4 hours ago when the Guardian gave us ‘50 million Facebook profiles harvested for Cambridge Analytica in major data breach‘ (at https://www.theguardian.com/news/2018/mar/17/cambridge-analytica-facebook-influence-us-election). Even when we see “Whistleblower describes how firm linked to former Trump adviser Steve Bannon compiled user data to target American voters“, we tend to wonder, because me getting any data from my own account in Facebook is a stretch under the most optimal of conditions. So when we see “how Cambridge Analytica – a company owned by the hedge fund billionaire Robert Mercer, and headed at the time by Trump’s key adviser Steve Bannon – used personal information taken without authorisation in early 2014 to build a system that could profile individual US voters, in order to target them with personalised political advertisements“, so in all this I am not saying it is not possible and that it did not happened. The video that the Guardian offered, the interview with the whistle-blower is nice, but it is quite something else. You see, what I got out of that interview is not answers, but questions. So when I heard “grossly unethical experiments” and “you are playing with the psychology of an entire nation in the context of the democratic process“. Here I wonder (for a mere moment) if something wrong was done at all. This is social media; social media is something that has no boundaries and no actual setting of limits.

We tend to set the bar of any social given at whatever level it should be according to us, but in reality, there is no social setting, not until enough people complain. I have seen many apps that are out there that do not only want your name, gender, age and so forth. They also want your religious and other settings and most people are happy to click ‘OK’. So this is something we are walking into and the given stupidity of many Americans means that a free game is something that comes for free and whatever it stated with the ‘allowed access to‘ is pretty much ignored, especially when the people around them state that it is a very cool free game. So when I see “built models to exploit what we knew about them and target their inner demons. That was the basis the entire company was built on.”” we see that Robert Mercer has found a business model that works. The question merely remains on how that data was captured, if it was through ‘cool apps’ there is little that Facebook can do, unless it has exact legislation at their fingers to state that the law was broken. Yet in all this the fact that this happened in 2014 and that the Guardian (and the Observer) had the scoop 4 years later gives rise that the farmed data is not merely still in use, it is actively used for whatever endeavour Robert Mercer has in play to gain maximum profit, because that is what a billionaire does. So when we see “Documents seen by the Observer, and confirmed by a Facebook statement, show that by late 2015 the company had found out that information had been harvested on an unprecedented scale. However, at the time it failed to alert users and took only limited steps to recover and secure the private information of more than 50 million individuals” the outrage should follow, but with ‘it failed to alert users‘ implies that Facebook did not care about the users, but about the business model, as well as ‘took only limited steps to recover and secure the private information‘ gives rise that their data was merely secure enough and no actual loss was found, that is the view we get when a firm where data is their direct market value data and ‘secure the private information of more than 50 million individuals‘ was not done. It is actually that simple, those who claim it not to be are merely hiding in the margins, hoping to strike it rich themselves, because that is what the data of 50 million people offers.

It goes further when we see the NY Times claim. With ‘How Trump Consultants Exploited the Facebook Data of Millions‘ (at https://www.nytimes.com/2018/03/17/us/politics/cambridge-analytica-trump-campaign.html), we see “During a week of inquiries from The Times, Facebook downplayed the scope of the leak and questioned whether any of the data still remained out of its control. But on Friday, the company posted a statement expressing alarm and promising to take action“, not only does it imply that the data is beyond their control, it gives rise that others have access to it which is more alarming. The Facebook system has failed its members to the extent that their privacy did not exist for close to 4 years. So how much data have you shared in the last 4 years thinking it was only for your friends?

In addition, the claim we see in the NY Times “Alexander Nix, the chief executive of Cambridge Analytica, and other officials had repeatedly denied obtaining or using Facebook data, most recently during a parliamentary hearing last month. But in a statement to The Times, the company acknowledged that it had acquired the data, though it blamed Mr. Kogan for violating Facebook’s rules and said it had deleted the information as soon as it learned of the problem two years ago“, when combined with what the Guardian is giving us is a rise to the setting that both Alexander Nix of Cambridge Analytica and the speakers of Facebook are both incorrect, insincere and without any doubt cause for great concern and so far the Facebook users are in the dark on a near global level.

I can applaud Robert Mercer to some extent, you see with “The conservative donor Robert Mercer invested $15 million in Cambridge Analytica, where his daughter Rebekah is a board member” we see one side, the other side is that all things being equal the return on his investment is close to five-fold, making is a wise investment when the goal is merely $$$$.

In all this we can give the Facebook users the bird, not because we hate them, but for years I have spoken out clearly that these users are all about stating ‘privacy’ no the NSA whilst at the same time sharing indiscriminately on social media like Facebook, whilst not comprehending the system because it was ‘free’. This is the direct consequence and these users will be used again and again because that is what they signed up for. So when Robert Mercer is offered a $25 million deal with an international IT firm like Vintage Alternating Java Academy or Medicinal Office of International Studies, we will see a CEO who will happily oblige, yet have you figured out yet where that data ended up? That is how the game is played, so when they cannot sell the data and the firm gets taken over by a Chinese multinational, do you think that the data stays in that one place? This is what you all signed up for. You might be in denial and you might state that it should not happen, but the law is very easy on what should happen and what is legally possible, the ‘should happen‘ group loses without a moment’s hesitation. The only part that I am not getting is what I would personally describe as ‘the Facebook level of ignorance’. You see, either some players were intentionally extremely stupid, or they were in on it form the beginning. They were in on it as they did not address the flaw they had exposed themselves to and they thought they had stopped the fear for 3 years, but now as we see merely two days ago, over three years after the fact has happened “a Russian-American academic, from Facebook. “We will take whatever steps are required to see that the data in question is deleted once and for all — and take action against all offending parties”“, as well as ““This was a scam — and a fraud,” Paul Grewal, a vice president and deputy general counsel at the social network” they are now realising that they set themselves up for a much larger negative boost. You see, when these 50 million users find out that they have been had, will they remain with Facebook? So what happened when the global wave starts and Facebook optionally loses 10% users, how will they sell that? It was the short-sighted prospect of meeting the sales needs and targets that got them in hot water. That is the foundation of the loss they set themselves up for and in all this, Americans far and wide have given their privacy up for a much larger extent that they realise and this path will take at least a few weeks as Facebook is setting all their guns to downplay any information that the public is exposed to.

So as we are ‘exposed’ to ““Protecting people’s information is at the heart of everything we do,” Mr. Grewal said. “No systems were infiltrated, and no passwords or sensitive pieces of information were stolen or hacked.” Still, he added, “it’s a serious abuse of our rules.”“. So is that true? You see the data shows that he is not truthful, because if that was an actual setting than Facebook would have had their own cloud for analytical solutions that did not require the export of data, but we see that this did not happen. So as we see the altered statement of ‘No systems were infiltrated, and no passwords or sensitive pieces of information were stolen or hacked‘, we could paraphrase this into ‘we voluntarily handed over the data to be used outside of the Facebook system‘. So does this make Robert Mercer the most intelligent entrepreneur, or is he merely the first one who got found out. So when we take a look at the flowchart in the Guardian article we see that Alekandr Kogan is linked to Cambridge University, St Petersburg State University, the Russian Government, as well as Global Science Research (GSR), which he founded, we see the setting that as academics are all about reselling their solutions for maximised economic profit, we see that the link between GSR and SCL Election Ltd (which now links Alexander Nix, we see that the data has likely gone a lot wider than anyone expected and there we have the setting that Facebook and their position of ‘it cannot be used legitimately in the future and must be deleted immediately‘, when data is out there it is NEVER deleted, whomever thinks that this actually happens will be delusional at the very best.

So when we see “That to me was the most astonishing thing. They waited two years and did absolutely nothing to check that the data was deleted. All they asked me to do was tick a box on a form and post it back“, which we get from former employee Christopher Wylie, gives the rise of the delusional settings that are seemingly available at Facebook. This now gets us to the final part “Paul-Olivier Dehaye, a data protection specialist, who spearheaded the investigative efforts into the tech giant, said: “Facebook has denied and denied and denied this. It has misled MPs and congressional investigators and it’s failed in its duties to respect the law“. I personally see this as the fallout to keep the billions of advertisement revenue rolling, because the larger the revenue stake, the less oversight is given to that firm. That is a view we have seen with the larger players for close to a decade. So is anyone actually surprised to see the Facebook data flow far beyond the borders of Facebook?

We as users have merely ourselves to thank for the shortcomings that exposes our privacy all over the world making it non-existent.

 

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