We have all done it; we have all made that one claim that was in our imagination the better truth, or perhaps the better part of a truth. I myself offered a certain lady a 10″ penis (a long time ago), it would be delivered in two installments. I kept my word, she basically faltered in math, was I fraudulent?
That is the thought I went with when I got the annoying message on more than one game trailer when Microsoft stated: ‘Play it on the world’s most powerful console‘, which is hilarious for a few reasons. Now when we consider the quote from Japanese Analysts that “Nintendo Switch Sales To Surpass Nintendo’s Forecast“, which is of course really good for Nintendo and with “Japanese analyst, Hideki Yasuda, from the Ace Economic Research Institute in Osaka, has released his latest forecast for Nintendo’s full fiscal year – predicting the company will shift 25 million Switch units and 140 million software units. According to DualShockers, this would put the total amount of Switch sales at 42.79 million units by March next year“. This now also implies that the total sales for the Xbox One (not just the world’s most powerful part) will be surpassed in their total life cycle in approximately 13 weeks, which is just before Christmas, making my worst case scenario for Microsoft a reality. By the end of the year, which I actually did not expect, but there you have it, a console surpassed via short-sightedness and of course the blatant stupidity of NOT listening to their customers. From these parts we get the setting that if Microsoft is pushing forward on Project Scarlett, they have to do it standing from last position, the wooden spoon place, all because certain players (Microsoft executives) thought that they knew better than those who actually are the gamers, who play the games, who live the frustration.
And that is not even the good news, the good news was hidden in the previous quote, with “140 million software units” we see that the Nintendo gamers are not merely happier gamers, they also game significantly more, adding largely to the coffers of Nintendo wealth. Even as Nintendo was less enthusiastic, we need to consider that Nintendo is still picking up momentum in the US, or better states (by US Gamer): “The holiday frenzy is about to gain some sick momentum“, implying that both Thanksgiving and Christmas could be ruled by Nintendo this year around. Apart from that the pressure is on for Sony as well. Even as Sony has been the front leader for the longest of times, we were treated to ‘Nintendo Switch Set to Overtake PlayStation 4’s Lifetime Sales in Japan‘ a mere 3 days ago. It has no chance to catch up on Soy global sales any day soon, but this milestone is important, because that is a milestone we did not expect to see passed this early. For any console to surpass its own Japanese opponent locally, as well as the other player globally is just too strong an achievement, it cannot be ignored; all this whilst software sales are equally booming for Nintendo.
Venture Beat added to that setting a mere two weeks ago when we were treated to: “The NPD Group revealed its list of the top-selling games of July in the U.S. today, and Nintendo is the month’s big winner. Octopath Traveller is the best-selling game of the month. Nintendo not only wins July in terms of software sales, but it is also at the top spot for the year so far when it comes to physical game retail sales“, all because one player listened to their consumer base and the other one merely considered its own ego. That is how businesses collapse into any basement. In addition, we see that half of the July’s top 10 are Nintendo exclusives. In variety we see the additional info: ““Nintendo Switch is the only platform showing year-on-year growth in full-game dollar sales with gains of nearly 70 percent when compared to a year ago, despite digital sales on Nintendo platforms not currently being tracked by The NPD Group,” said analyst Mat Piscatella. “Year-to-date sales of full-game software on Nintendo Switch have more than doubled when compared to a year ago.”” That is the simple situation when we are faced on giving the customer what they desire or giving them what we think they desire.
That difference is the one bringing doom (not the game) to Microsoft. Yet we also need to give consideration to the other side. CNet did (at https://www.cnet.com/news/xbox-chief-aims-to-be-the-voice-of-consumers-inside-microsoft/) and we see a few things there. The first is “Looking at Phil Spencer’s role at Microsoft is a bit like playing the game “One of these things is not like the other”“, I like the setting because it gives the voice of gaming at Microsoft in another way, my interpretation is ‘something here does not belong‘, not as diplomatic but it seems to fit, the business side of Microsoft for the longest of times never understood gaming and Phil Spencer is at the deep end there. We also see: ““The analogy I use with some people is we were like the garage band for a long time,” said Phil Spencer, executive vice president of gaming. “As long as we didn’t play our music too loud, we’re allowed to keep practicing.” He’s allowed to play music as loud as he wants now” this is a comprehensible point of view and it makes sense. It is almost like ‘you can play, but do not disturb the people doing actual work‘, which is wrong on so many levels, mainly because the other players (the work people) are set in a stage of making less and less revenue whilst the gaming sector could have been the supporting pillar for them if they had only listened to their customers. A mistake still not tended to I might add. The question now is not whether Phil Spencer comprehends the market, we know he does, but does Satya Nadella have a clue in all this? That is one part I am not convinced of, basically time will tell. Yet it is the escapist that gives us other goods, goods that matter not merely for the systems, but for the players too. You see, we are smitten with titles, with games, with ideas and in all this the JRPG (Japanese Role Playing Game) has been tremendous in all this, it has been driving sales and desire among the players, which is exactly the well of goodness for Nintendo. Sony has benefitted as well but not as much, so when we are treated to: “Even 17 years after the arrival of the original Xbox, Microsoft still hasn’t gained a foothold in Japan. At this point the situation probably seems hopeless. But I think there’s a way in, if Microsoft is willing to do something unconventional“, I partially agree here, it can work if the unconventional is addressed into a form of curiosity for the new players and an irresistible urge for those who are not new players. That whilst the article ends with: “History has shown that drastic reversals in fortune are possible, particularly when the buying public is being denied something they really want“, which turned out to be the killing game show that murdered their own console. Storage and off line achievements are the two most damning part, both easily adding to 40% of the non-buyers, or switchers (to another system). How can Microsoft survive? Well, first of all they need to get the right indie developers (and fast too), because there is a market that embraces indie developers. You merely have to look at Elite Dangerous and Subnautica on the waves that they created. Microsoft had the right moves there, but as those players are now no longer exclusive, people moved away. There are a few more options. The still anticipated System Shock will get people to the Xbox/PC if released in the right way, the following for that title was huge and they are still there waiting to replay the game that these players loved for decades, that is a need that will not die and there is more in the open to get. When we look back even further we see that there is a world of untapped games, games that were OK and sometimes even great in the old days and they are awakening the next generation, whilst at the same speed also calling back the old gamers.
The essential next step is not merely looking at new IP; the power is that old IP under new conditions can become a truly great IP. When we consider the older games on the CBM Amiga, we see a setting that a decent game remained decent game despite the utter lack of resources. What do you think will happen, when it gets true resources? When those playing the game realise that was merely passable on that system with 512Kb gets to be fully versed in a system with 8GB RAM and plenty of gigabytes on the Drive? What happens when we see a game like Seven Cities of Gold with some real resources? We are seeing that the makers of the Bards Tale moved to today’s systems and the reviews are giving us ‘Contemporary take shows Bard’s classic tale stands test of time‘, so basically, what was old is new again and it is one of several games that are out there. I mentioned Seven Cities of Gold, yet there was also the Black Crypt, Paradroid, Space Hulk (now released as Martyr Inquisitor), a collection of thousands of games, where several dozen could be revitalised, Indie developer can get the gamers what they desire, the question is which console will get to these games first? Will we see a smoother version of what was one of my favourites Knights of the Sky? You see, it is not merely about copying the idea that has been done before, but to set the stage on a scale of arcade versus realism, where the setting can be tweaked by the player to their own preference is more important than you might think. Some of the players are not Forza dedicated (they admire and love it), some are more for a little more arcade version of that game and the one who gives both will rule that land. Will Forza remain or will the Crew 2 take it all? When we see Steam giving it 60%, IGN 70% and Gamespot 80%, yet we see that 94% loved the video, we see that something does not add up. I was personally overwhelmed with the E3 video, even as I accept the review by some on ‘jack of all trades‘ to some part, the game is graphically amazing and it is perhaps more arcade then Forza, which is for some the part of gaming that many prefer. I have had my issue with Ubisoft for the longest of times, and even as I am not a racing fan (I never was) this game drew me in and that is what matters, or what should matter. So where is this going?
I think that we need a stronger setting for adjusting a game to the player. If the Crew had the option to switch ‘realism’ levels and become a Forza? Would that change the game? Is that even possible?
These issues are important because even as we want a true Crew 2 game, how far can we get? This now links back to Knights of the Sky (Amiga), the Red Baron (PC) was in that basic setting of realism versus more arcade playability. It is not merely the graphics, even as the comparison video (at https://www.youtube.com/watch?v=UFTO7JHXn7s) gives us the part that we accept and that pushes us towards a decision which game to buy. The Crew does not win, and against a game that has been out for 2 years, it matters, yet the Crew 2 gives us a much larger arena to have fun in and that matters too. For gaming it will be to find a larger community and that is where we are when we see the upcoming game Forza Horizon 4 (due in one month), giving us a setting that is more Crew, all open and in Britain with all the seasons available making it an entirely new challenge. In all this Microsoft has outdone themselves, anyone claiming not, trivialising that achievement is merely a Microsoft hater. The question is, why is Microsoft not more aggressive in gaining this level of excellence on more fronts. If we accept that exclusive games are the wining card in any console war, why is Microsoft merely running behind other crews doing new stuff? When will the Xbox and PC gamer get treated to a set of games that gives them some level of an upper hand? God of War and Spiderman on PS4 shows that the queues in shops are large and growing. Merely waiting for the next Assassins Creed and Lara Croft is no longer good enough for Microsoft, not when they are about to become a mere third position, right behind the least powerful console in the world. Microsoft has to change the game and the games they play. Indie developers are soon to be the essential first in all this. That, and to address the pressures from the gamers, which is something they needed to do a long time ago, just some of the issues that is dragging Microsoft down. So even as some shareholders are smitten with that ugly term ‘Play it on the world’s most powerful console‘ they will be less impressed as they are soon confronted with a third position and that ‘most powerful’ expression merely ended them with the wooden spoon console trophy, at that point their enthusiasm will simmer down really fast.
Microsoft is running out of time and options, when they do get surpassed, the options they did have are very likely to melt away like snowflakes in the sun.