There was news on how Samsung failed the net mobile options, the news was given ‘Exynos 990-powered Galaxy S20+ flops hard in gaming’ what I read came from NotebookCheck, and it is important that even as I am no friend of Samsung (due to their own doing in 1985), I tend to not be a Samsung hater. Let us not forget that I love Nintendo and I personally hated the WiiU, I also accept that sometimes a failure precedes a success like the Nintendo Switch, so Samsung might optionally be down,but they are not out. In the end the article lets out that it is basically not the fault of Samsung, but the chip (and its makers) is the cause of all the viewed hardship. The Exynos 990 seems to be below par on a few fields as such depending on that chip caused the project to go pear shaped. This is the direct result of choices, sometimes they blow back on us (WiiU anyone?). Yet in the field the hidden message is often missed. As stated ‘after 10 minutes of running PUBG Mobile, the galaxy S20+ was dropping frames to 50fps (something some recent consoles could not maintain), and as low as 40fps by the 20 minute mark’ the story is nowhere near over and Samsung has time to get up to speed in more than one way.
The writer goes on stating how it is that a $200 solution called Redmi Note 8 Pro did so much better. It is interesting that merely one example was matched. Still it is a mark on the status list of Samsung for now, yet a firm that is in the top 5 of most registered patents in the last years does not have merely one push towards the top and even as (for now) the S20+ is not likely to be a pushing power to the top, Samsng has had its share of true innovative successes and as such it will bounce back, it has done that a few times, and I have no doubt it will do so again.
They are not alone, even as Apple has no recorded future failure yet, it seems that not unlike the time of the PowerMac, they face a new chiprace. The news is that Intel just cannot get their response rate right and as we see that, Apple is considering a new path, one that is RISC or ARM, if it is the RISC, we see a return to happy times (ME: happy happy joy joy), yet that is because I am not a chip man and I know little of the ARM, I merely remember the good times of the RISC (I still have my RISC G5), that systems outdid anything available in those days and made no noise. Still that is not enough for you to rely on. In my mind I see another field starting up, all the APP developers relying on little INTEL options to get whatever they made go faster will have to rethink their options, there will be a weeding in the ranks of APP developers soon enough at that point, not to mention the people making PC games and including Apple as an option, it sets the optional parameters that the design for Apple needs to be truly for Apple. These two matters are a larger stage, last year the Irish Times reported on the collaboration between the two in regards to the iTunes movies, but I wonder if it stops there, Samsung has a much stronger infrastructure, Apple has a few unique designs and a following of millions, I wonder if there is not a larger space for more between the two, they must realise that the changed setting of Covid requires a different stage of thinking for the near future, their approach to almost unaffordable phones is nice, but millions of people are getting laid off, people who used to buy their products and that is off the table for the next two years, if not even longer.
The changes that we are seeing will demand the largest players to find symphony and chorus between them instead of relying on the powerful solo acts that no one can afford. As such we will see a few more surprises in 2020 and 2021. Some might think that the markets will settle again, but they all forgot that to appease Wall Street too many companies were on a 90% stage with no reserves, now it shows as the bankruptcy numbers are going through the roof, even smaller players like Virgin are running for their life laying off thousands of people, without reserves there is no continuance for any of them, they ignored the common setting for keeping reserves and a 2 month shutdown was enough to make most of them buckle and it will get worse, the EU (those pulling the strings) have achieved in delaying Basel III for another year due to Covid implications. The FSB stated in one of their reports “Funding markets have been under strain amid extreme demand for cash and near-cash assets” it is a stage that is escalating, mainly because of a lack of reserves and it hits back at Samsung as well. This one failure is optionally no biggie, but when you consider that the next two years will be washed from larger revenue and profit in a stage where the time was not great to get a failure to deal with is not great, it is all about the reserves and to appease the markets too many players left ‘margin’ on the side for good reporting, it stands to reason that bad news will rule the news on several fields and it seems that Samsung will join that group that ends up having not great news, and optionally they have marginally good news that will get a downward revision up to 60-120 days later, can’t have the current quarter down, can we?
We can look and see how separate events do not add up and that would be fair, there is however a much larger field in sight and in that field the S20+ failure comes at a bad time, yet they are not alone Apple is in a similar place and forgoing individuality for 2-3 years and set combined products might be the good path for those two players. Samsung could revert to another path but overall they are not in charge, their shareholders are and they fear recession like the black plague. This is merely because 2-3 years could result in a stage of no reserves with a much stronger push towards a 3-5 year stage of no consumers and the shareholders fear that much more than anything.
Is it not interesting how shareholders make a large company much easier to anticipate?
I have no doubt that Samsung will survive this era, just like it did in 1985, so far history has proven me right again and again, yet the entire Corona escalation is new to too many players and to me too, as such there is a lot we cannot see in a stage of feigned ‘non-panic’, even as these people have no idea just how bad things can get, and they need their shareholders to have faith, as such there remains an unknown.
Time and profit are the ruling elements of the beast that devours, for the most it devours profit, yet what will it resort to when there is no profit?