Cursed by choice

It is a setting some will remember, some fondly, some less so. It is a state where you have too much options. Let me try to explain this, for example, your iPod you find after a year and you see hundreds of songs you have not heard for some time, but you cannot decide, or perhaps a choice of 5 RPG games and you have select one to play. The inability to seek between good options if you want.

It is a setting the reflects on to situations. The first is the one, the only, the musk (Elon to insiders). BBC reports “Tesla’s share price surged about 14% in New York following the news it was being added to the index. Given Mr Musk’s 20% stake in Tesla his net worth rose to $117.5bn, according to the Bloomberg Billionaires Index. His wealth has jumped $90bn this year as Tesla’s share price has continued to rise”, I look at the setting differently, some say he has the Midas gene, he can anything he touches to gold, I reckon like Steve Jobs and a few others, he has the ability to turn generic outliers into commercial successes. We can go from the fact he knows what is useful, we can go with he knows where to push, who to push and how much to push. We can look at it in different ways, but in basic “Tesla’s share price surged about 14% in New York following the news it was being added to the index. Given Mr Musk’s 20% stake in Tesla his net worth rose to $117.5bn, according to the Bloomberg Billionaires Index. His wealth has jumped $90bn this year as Tesla’s share price has continued to rise”, and that is before he realises (perhaps he already knows) that he is optionally sitting on an additional $1.2 trillion (meaning $1,200 billion) and the wired has seemingly no caught on, I had a few ideas in support of that, but the IP is already his, so why bother, he will figure it out. And that is before he goes to space, there he might make a few coins more. 

It is one setting and the opposing view is seen when we look at the lovely youthful youngling known as Taylor Swift. That BBC view (at https://www.bbc.com/news/entertainment-arts-54969396) gives us “Writing on Twitter Swift said it was “the second time my music had been sold without my knowledge””, here we want to answer in anger, yet the article also gives us “Swift signed a deal with record label Big Machine in 2004 granting them ownership of the master recordings to her first six albums in exchange for a cash advance to kick-start her career”, as such if there is no clause with a mandatory first option to buy back, I wonder if Scooter Braun did anything wrong. The news gives us that she signed over ownership on her first 6 albums, so I understand that she is not happy, but did Scooter do anything wrong? She is not the first, I learned a lot later in life that Paul McCartney has lost ownership of Beatles songs. I actually never knew that. And he is not alone, as such, and especially as we know and have seen that Taylor is very intelligent, why she learned her lesson the hard way. As one is cursed by many options, the other one was forced by a lack of options. The most dangerous part in all this is doing something expecting them to act in another, when we see “US entertainment magazine Variety first reported on Monday that Braun had sold the rights – known as masters – to an investment fund. It said the deal is thought to be worth more than $300 million (£227m)”, I wonder how much the songs were bought for, as such still, one third of a billion is a whole lot of money, I would not sell my IP for that (I would set it to a percentage of the patent value), yet overall I could be tempted. And there is a setting switch, it is about awareness, how many people in the music industry have a real grasp of IP and what it is worth nowadays. Games, movie, TV series, they are all in need of music and there is so much one can compose, it was perhaps one of Ubisoft most brilliant moments in all this, get well known songs or well known artists to support the IP, Imagine Dragons is perhaps one of the more known artists, it propelled the game, not merely the graphics, the music was a large part of it and Ubisoft was exceedingly clever there, they might not own the IP, but they knew a good deal when it was there and musicians need to catch up, especially in this age of Netflix and streaming. Now this is not an attack on Taylor Swift, this might have been her only option, yet the stage remains, what kind of legal advice did she get? I do not know, I am merely asking. So when I see (according to the BBC) “When his company, Ithaca Holdings, paid $300m to acquire Swift’s former record label last year, Swift saw it as an act of aggression that “stripped me of my life’s work”. She accused Braun – who also manages Ariana Grande, Justin Bieber and Demi Lovato – of “incessant, manipulative bullying”” we see a lot of emotion, but the stage is did Scooter Braun do anything wrong or illegal? We might say immoral and unethical but neither is a crime according to law and that is the setting we need to see and perhaps Taylor should have appealed to Elon Musk who has well over 3,000 times what she apparently needed, it is merely food for thought, although, I reckon that Elon gets a dozen of these attempts to contact an hour, and optionally when he figures out where his optional missing $1.2T is even more.

Such is life!
There are two groups cursed by choice, one group has too many, the other has (far) too few. Which one do you belong in? And what makes you think that you are in one or the other, because that contemplation tends to be a solution in itself at times.

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