Tag Archives: Justin Bieber

Cursed by choice

It is a setting some will remember, some fondly, some less so. It is a state where you have too much options. Let me try to explain this, for example, your iPod you find after a year and you see hundreds of songs you have not heard for some time, but you cannot decide, or perhaps a choice of 5 RPG games and you have select one to play. The inability to seek between good options if you want.

It is a setting the reflects on to situations. The first is the one, the only, the musk (Elon to insiders). BBC reports “Tesla’s share price surged about 14% in New York following the news it was being added to the index. Given Mr Musk’s 20% stake in Tesla his net worth rose to $117.5bn, according to the Bloomberg Billionaires Index. His wealth has jumped $90bn this year as Tesla’s share price has continued to rise”, I look at the setting differently, some say he has the Midas gene, he can anything he touches to gold, I reckon like Steve Jobs and a few others, he has the ability to turn generic outliers into commercial successes. We can go from the fact he knows what is useful, we can go with he knows where to push, who to push and how much to push. We can look at it in different ways, but in basic “Tesla’s share price surged about 14% in New York following the news it was being added to the index. Given Mr Musk’s 20% stake in Tesla his net worth rose to $117.5bn, according to the Bloomberg Billionaires Index. His wealth has jumped $90bn this year as Tesla’s share price has continued to rise”, and that is before he realises (perhaps he already knows) that he is optionally sitting on an additional $1.2 trillion (meaning $1,200 billion) and the wired has seemingly no caught on, I had a few ideas in support of that, but the IP is already his, so why bother, he will figure it out. And that is before he goes to space, there he might make a few coins more. 

It is one setting and the opposing view is seen when we look at the lovely youthful youngling known as Taylor Swift. That BBC view (at https://www.bbc.com/news/entertainment-arts-54969396) gives us “Writing on Twitter Swift said it was “the second time my music had been sold without my knowledge””, here we want to answer in anger, yet the article also gives us “Swift signed a deal with record label Big Machine in 2004 granting them ownership of the master recordings to her first six albums in exchange for a cash advance to kick-start her career”, as such if there is no clause with a mandatory first option to buy back, I wonder if Scooter Braun did anything wrong. The news gives us that she signed over ownership on her first 6 albums, so I understand that she is not happy, but did Scooter do anything wrong? She is not the first, I learned a lot later in life that Paul McCartney has lost ownership of Beatles songs. I actually never knew that. And he is not alone, as such, and especially as we know and have seen that Taylor is very intelligent, why she learned her lesson the hard way. As one is cursed by many options, the other one was forced by a lack of options. The most dangerous part in all this is doing something expecting them to act in another, when we see “US entertainment magazine Variety first reported on Monday that Braun had sold the rights – known as masters – to an investment fund. It said the deal is thought to be worth more than $300 million (£227m)”, I wonder how much the songs were bought for, as such still, one third of a billion is a whole lot of money, I would not sell my IP for that (I would set it to a percentage of the patent value), yet overall I could be tempted. And there is a setting switch, it is about awareness, how many people in the music industry have a real grasp of IP and what it is worth nowadays. Games, movie, TV series, they are all in need of music and there is so much one can compose, it was perhaps one of Ubisoft most brilliant moments in all this, get well known songs or well known artists to support the IP, Imagine Dragons is perhaps one of the more known artists, it propelled the game, not merely the graphics, the music was a large part of it and Ubisoft was exceedingly clever there, they might not own the IP, but they knew a good deal when it was there and musicians need to catch up, especially in this age of Netflix and streaming. Now this is not an attack on Taylor Swift, this might have been her only option, yet the stage remains, what kind of legal advice did she get? I do not know, I am merely asking. So when I see (according to the BBC) “When his company, Ithaca Holdings, paid $300m to acquire Swift’s former record label last year, Swift saw it as an act of aggression that “stripped me of my life’s work”. She accused Braun – who also manages Ariana Grande, Justin Bieber and Demi Lovato – of “incessant, manipulative bullying”” we see a lot of emotion, but the stage is did Scooter Braun do anything wrong or illegal? We might say immoral and unethical but neither is a crime according to law and that is the setting we need to see and perhaps Taylor should have appealed to Elon Musk who has well over 3,000 times what she apparently needed, it is merely food for thought, although, I reckon that Elon gets a dozen of these attempts to contact an hour, and optionally when he figures out where his optional missing $1.2T is even more.

Such is life!
There are two groups cursed by choice, one group has too many, the other has (far) too few. Which one do you belong in? And what makes you think that you are in one or the other, because that contemplation tends to be a solution in itself at times.

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In all fairness

I feel that, at times, there is a duty to speak out for the other side. Not because I like it, or because it is essential, but because it is right to do so. Now, let me be clear, I have spoken out against Rupert Murdoch and his phone issues for some time, yet when I saw this article in regards to page 3 (at http://www.theguardian.com/media/2014/nov/05/sun-page-3-advert-banned-sexist), I felt it was essential to stand up in favour of page 3. So what is the big deal? I remember seeing page 3 when I was young, innocent and thought that page 3 offered newsworthy information. You find me any boy between 15-18 who thinks that it was not news worthy, then there is a 1% chance he is gay, which is fair enough and 99% chance that this boy is lying (just to coin an option).

That is pretty much the gest of it, but what is in play? The issue is not with the page 3 girl immediately, but with the text behind it “Promotion offered subscribers who recruited 10 or more players to their fantasy football league the chance to win a date with a Page 3 girl“. Is that not great?

No, it is stated “More than 1,000 complaints were received by the advertising regulator about the email promotion“, how lame is that, which I admit is my view of it.

Consider “10 lucky readers can win the ultimate Valentine’s Date with Hawkins herself“, it was a chance to win a date with Miss Universe Jennifer Hawkins. So how many letters were sent there? There was an equal complaint of zero to win a date with Brad Pitt through some gossip girls column, whilst he was already married to Angelina Jolie. Then there is the option to Win a date with FHM cover star Georgia Salpa! The list goes on, Ed Sheeran, Cody Simpson, Melanie Iglesias, none of these drew the complaints, but the Page 3 girl did. This is of course the additional weirdness, it was not Mellisa Clarke, Lucy Collett or Lacey Banghard (all former page 3 girls), but the term ‘page 3 girl‘, the label that grew the Sun, that is the part that seems to be under attack. Lucy Colette is now regarded by FHM magazine to be one of its 100 Sexiest Women in the World, so no sexism there? Some of these models have been active for PETA, some have backed a major breast cancer awareness campaign for Breakthrough Breast Cancer, and this list goes on. There is no denying that most men watch page 3 to stare at ‘the twins’, yet these women, many of them used this platform to launch awareness and activities on social levels that have lasted for years.

So, can we all agree that these are either these 1000 complaints come from men who are either jealous or moms who consider their 18 year old on a date with a page 3 girl too offensive? I know that neither is likely the case, but in my view this complaint was hypocrite at best and if we want to have a go at Rupert Murdoch then that is just fine with me, but choose something that should be attacked (like phone hacking). Not some date with a woman, likely to be in a place where she will remain all dressed (many restaurants in London tend to frown on their topless clientele, even when those clients are male).

This is the crux, page 3 is a gimmick it is advertisement, one that has been there for decades. On one side from the newspaper to the topic of sex sells and on the side of the model, to get perhaps a chance to get into modelling, to make some money, whilst they know that a photo, is merely a photo, and these women might sunbath topless and that will not bring them money and still they are likely to get photographed. There is nothing apprehensible about this. The woman does not have to pose and this extra option for a woman, perhaps a model to go out on a nice date with a guy and all is paid for from the credit card of Rupert Murdoch, possibly in a location neither could afford is just an extra bonus. Now let’s look at the other side, were these women truly demeaned, or are they strong independent women setting themselves up for another round of them marketing themselves. You see, these women are basically doing the same thing Brad Pitt and Jennifer Hawkins were doing, just because these two are making millions, no one is complaining. How hypocrite can people get?

This all takes another turn as the Advertising Standards Agency upholds the entire issue. The wordplay, which is what we are used seeing from the Murdoch machine is the same as ever, half-baked innuendo, but no added fire. The text of the ASA that “the offer of a date was sexist, demeaning, offensive and objectified women“, means that they must now ban ANY date option from so many magazines. I wonder how Rupert Murdoch will strike back, because he will in some way. So why is this, a big deal? Well, it isn’t a big deal, but it does show an amount of double standards, which I personally find offensive.

You see, there is another side to all this, as we see some actions which I consider to be lame and counterproductive, because they also defuse the actual need for action as we see the aggravated harassment of Caroline Criado-Perez, as she was able to get Jane Austen on a 10 pound note, that was important, to fight for the safety of Anita Sarkeesian as she is threatened for her right to freedom of speech, this is a massive issue. Yet the issue of some people winning a date with a woman who posed topless by her own free will is just a little too stretched. What makes a date with one of these models more objectifying then a date with former Miss Universe? It does not and I think that the women are not objectified, which makes me wonder who the 1000 complaints were from.

Let’s take one final look at the one part the ASA had upheld: ““In the context of the ad, we considered that to offer a date with a woman as a reward for success in the game was demeaning to women and objectified those offered as prizes.”“, is that so? I am not debating whether it is or it is not, but how come we see no persecution (or is it prosecution) for FHM and other magazines offering the main prize to be a date, simply because no complaints were filed?

It seems to me that the Advertising Standards Authority (ASA) has its work cut out for them, if we consider the 2010 ‘Cosmopolitan Win A Date with Bryann F and Fabio Ide‘, and if we consider the ASA advertising codes on consistency, then quoting the ASA “Consistency is a principle of good regulation; it helps to create clarity which leads to good practice amongst businesses. Something that is good both for industry and consumers. It also helps us to do our job better and concentrate our focus on where it is most needed. That’s why we strive to ensure that the advertising standards set by CAP and the rulings reached by the ASA have proper regard to consistency“, under that guise it will be up to them to ‘outlaw‘ any magazine to offer a date as a prize, I just wonder how the Justin Bieber fans will react when their possible dream date is off the table, not to mention all the other people who allow themselves to be the date for fattening the wallets of good causes and charities, I think that this entire page 3 issue was overexposed and many others might not like the consequence of the result.

 

 

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