Consider your mobile, especially when you bought it less than a year ago. You think it is a mobile, you use it as a mobile and we all do, but the short and sweet is that it is more, it is your personal data server and EVERYONE wants access to whatever you have there. This has been the case for a while yet as per soon with 5G, a lot more people want access including organised crime, that is because data, personal and categorised data is the new currency and it is like printing money in your living room (if you have enough data). You see the governments are not ready for the waves that are about to hit us all and with 5G the waves will be higher and they will come with a factor 50. Now, for the most you will never notice, but when your data is out in the open, your value decreases. This is not some figment, this is a given. Insurance companies want all the data to see what premiums they can skew in their favour, some want to see your interest so they can advertise more directly and personally, some want to see who your connections are. For the most these corporations have no interest in your life, they want the data of millions and every ‘convenience’ added to the mobile is one step closer to the getting your data. It does not matter whether it is an Android or an iPhone, they want it all. So in the first stage I came up with the Dumb Smart Device. The dumb smart device is simple, it is a buffer. It will replace the swipes you will make at marketing, in shops, getting information and requesting data. It can accept data from all but will only pair with 1 or 2 devices, your mobile and your laptop, or desktop. It will make more sense as the other devices are added to public domain.
There is more, but it will come with the second device, this should get the hungry designer started, lets see what w get next.
You see we might ignore the swipes, but some will not, some will want to milk it for all they can and that cannot be stopped, but this device will dampen and delay the effect. Some will state that this is all between my ears, this is not real and it will never happen. Search the news, zero day faults, hacks on Cisco, Microsoft Exchange, Android hacks, iPhone hacks and all kinds of transgressions. We might think that we have a handle, but with 5G the usage pressure will increase factor 50 and the law cannot even keep up now, when that happens they will fight a battle they have already lost and they are all about blaming, but the real part is that they have no clue, so I came up with a few devices that to stem that tide. I doubt it will completely stop it, but I can delay the impact. And as the DSD gains momentum, we will see a new retail era emerge.
These DSD devices will be part of jewellery, rings (in a more advanced stage), pendants, necklaces and some will be kitsch, it will take shape like the ghetto blasters did. More and more will be a little oversized, some will become fashion statements basically saying ‘I have one’, some will do it to show it is a tool. There will be all kinds of reasons, but it will grow in several directions all at the same time. A tool that needs no swiping, it keeps the mobile where it is sae, in ones pocket. And this stage is merely the beginning.
You see this was not designed in the Covid era, even though it benefits on a larger scale, it was not set as such. This came to mind when I saw the first drafts of Marketing needs to evolve, approaching customers will go differently and as my mind was adjusting to that stage, developing new methods of digital power towards customers and interactions, I saw that the power needs to be with the customers, only such an approach will create a larger wave of loyalty, not the ones taking power away from the customers, those giving them options will benefit to the same degree , but much longer, it creates larger retail waves. Yes the books are all saying the opposite, yet those books were written in an age where newspapers ruled, where the population was known, in a digital age that is not a given as such the empowering party will gain a longer benefit to that population, creating a larger wave of customers. It is a different approach to a different era. The iterators never understood it, they come from their ‘position of power’ and that dog no longer barks, we need a different approach and I a setting the first step by making it public domain, now the faster connector will become a larger player and optionally a winner. It is my first step, one of several to debunk those wannabe managers relying on bulletpoint memo’s. Now they cannot shout, now they have to deliver. Well, have fun with that.