The ruse is on

I got the news, just like all of you. The news (at https://www.theguardian.com/technology/2022/apr/09/rise-of-tiktok-why-facebook-is-worried-booming-social-app) gives us ‘The rise of TikTok: why Facebook is worried about the booming social app’. As I wrote in a previous article. Yes, Facebook might SEEM worried, but only until Meta fully launches. When that happens Meta is off to a multi billion per week start. Yes, TikTok does have the approaching edge and yes, they have a jump on places like YouTube that is the true nature of Innovation and TikTok was a true innovator. Google and Meta are seeing it is not some iterator and they are heading for deeper and larger revenues. I have an issue with “The Chinese-owned video-sharing platform is forecast to catch up with YouTube by 2024 when both are predicted to take $23.6bn (£18.2bn) in ad revenue, despite TikTok being launched globally 12 years after its Google-owned rival.” There is a stage where this is true. I do not believe the Guardian is lying to you, it is setting. Stage of presumption and they are drawing out cause and effect. It is the “when both are predicted to take” that is interesting. You see this was ALWAYS going to happen. Google could never hold all the cards and take all the revenue, it is the nature of the beast. Then we are given “The company is winning the battle for the “sweet spot” of social media users, those in the 18- to 25-year-old demographic where Facebook is seeing its biggest declines, with parent company Meta trying to stem the exodus by attracting them to stablemate Instagram” a nice ploy, but the numbers are there, they are out in a much larger stage, yes Facebook is worried because the time line is shifting, they do not have the comfortable lead that they once had, but that does not matter. When Meta launches the advantage FOR Meta will be close to indescribable and until Hybrid launches (see another of my articles) they have the field, the whole field and nothing but the field. Absent of TikTok, absent of Google and absent of Microsoft. 

Meta has two other advantages, but I keep them for now, lets see how informative journo’s really are. I set the stage in one of my articles and I will pull them in when the news comes with some ‘exclusive’ months after my  article. The ruse is larger, the ruse is setting a stage of claiming worry, whilst there are a few really clever people out there (the US boy-scout department of digital information, aka NSA), they can clearly see what is out there and I reckon they merely see a temporary advantage for Chinese owned TikTok, it is what comes after that will change the board by a lot and there Meta will have years of advantage. YouTube will remain, they will lose some grounds, but when you have an app that was bought for in 2006 for $1.65 billion, and it will still be making $23.6bn in 2024, not a bad setting for Google. So the Ruse might be that TikTok is also making $23.6bn in 2024, but you would be wrong. When Meta does deploy the stage changes. From a Football field to an olympic aqua stadium and only Meta can swim, the rest will need time to learn to swim, to learn the streams of the aqua stadium and where the audience is at. All things Meta will know beforehand, all advantages that will keep them swimming for years, with well over $23.6bn uncontended until deep into 2027. That is the actual stage and even as the headline seems nice, yet it will be an inaccurate one. When Meta launches it will be the new thing, the new innovation and it will take a larger group of people years just to get their heads around what Meta deployed. That is the true setting and even as we expect a full deployment in 2023, we do not truly know until Meta sends out the invitations. So the ruse is nice, but that is all it was, merely ‘nice’