Pushing buttons

That is the name of the exercise and this time it is not just having a go at Microsoft, it is time to call Apple to attention as well. You see we have been pushing buttons on a keyboard for years, optionally for decades. Yet when did we see ACTUAL evolution in these contraptions? The most interesting evolutionary step was seen in CSI Miami in 2002 when an episode evolved around a laser keyboard display.

It didn’t go far enough, but it was a start, since then for 20 years. two hundred and forty months no less, both Apple and Microsoft have been spinning all kinds of innovation, but leaving a larger gap. You see, the world is globalising and both were part of that, but they never embraced the world, they merely pushed American values which are not the same.

Now consider this image below. The black keys are small LCD screens (or something similar). 

This is not a leap, this technology, all parts exist. On the iMac you can literally change the keyboard on your screen, a decent case can be made to make the iPad the Keyboard to ANY other Mac, but that is a different conversation. You see, the next part makes sen se if you know more than one language, this example shows us an Arabic version.

A setting that many have seen (millions actually). Japan, China, Korea, Arabic Nations, Pakistan, Ukraine and that list goes on for a while, even in Europe (France, UK) they have different setups. 

So here is the screen below

A simple example from Hiragana. With a home font (the white character) and Hiragana. This was not rocket science. The elements have been around for DECADES and Apple kept itself asleep at the wheel (no one cares about that snoring dumbo Microsoft). A setting that is strangling market research, Advertising and any corporations with foreign needs. I get it, such a keyboard (for now) isn’t cheap (expected $399), but over time as these edges of technology are explored more and more, the prices will go down and two multi trillion companies couldn’t figure this out? And Apple is even in more hot water. They could have set this up by having an iPad (which has 99% of these abilities) at the ready, to make that iPad a Bluetooth keyboard for any other Mac (MacBook or iMac) and they just didn’t look that far? Too many blinders mister Timmy the Cook? 

I wrote about these part (not to the complete degree now) a few years ago and none of these two entertainment jollies (clowns seem too harsh an expression) didn’t catch up? This is the issue with those proclaiming innovation and iterating themselves into the next decade year after year. Innovation comes from making the jump no one else considered and commerce is nice. You see when Apple comes with this idea at $399, someone will reengineer the idea into a $129 solution that works. It is iteration grown from innovation, but Apple made the innovative step, from there evolution comes. Was that hard? 

Are there issues?
Of course there are. Pricing might be a problem, but the keyboard has been neglected for decades, time to open that rusty door. In the end Apple can only start the setting, what comes next is up to the actual innovator. At the ready the iPad could become the start of new Bluetooth technology, which could lead to iPad based keyboards (more rectangle) and with a decently stronger screen. All options in front of the eyes of the Apple cook who seemingly overlooked it all and never looked beyond the blinders they all had. And as for the issues. Is it my job to fix all their shortcomings? Nope it is not, but with the IP at the ready and optionally a massive pay package, I can hand over some idea showing the others that I have a much stronger hand that is not out in the open (Amazon take notice please). You see Amazon could see this too, which means that multi character set design systems will take a much larger stage next, a stage that Azure/Oracle doesn’t actively has and that gives opportunity. You see the Kingdom of Saudi Arabia is investing $200,000,000 in all kinds of IT solutions, the UAE has a $2,000,000,000 portfolio ready for startups. 2.2 billion and Amazon has options, so who else is asleep at the wheels (plural intended). Is it all to be had? Of course not, but gaining a slice of a 2.2 billion dollar cake is better then nothing and some people need to realise that the Middle East is here to stay and it is investing. So why not wake up, have a coffee and see where that could lead you? 

It is merely a thought, but who else gave you the option to consider a slice of a 2.2 billion yummy cake? And it all started with a keyboard, so where are these so called innovators now?

Enjoy Monday.