I just had one. Not the one you think. In the 90’s movies and games were relatively expensive in the Netherlands. In the Netherlands a company named Homesoft had control of video games, and as such in 2000 I got Tomb Raider: The Last Revelation and Diablo 2. One for the Dreamcast and one for the PC. The ferry from Hoek van Holland to Harwich (plus train to London) was around $59. The two games in the UK saved me around $40, so for $19 I went to London for the day, bought the 2 games (and a few other items) and took the night ferry back.
I was able to upgrade to a cabin for around $30 more. It was the cheapest weekend trip and I got to walk on Regent Street, Picadilly, went to the Virgin Megastore and did a few other goofy things. I spend the day in London (from around 09:00) and for one day I felt like a king until the train around 17:00 took me back to Harwich for the night boat back to the Netherlands.
This sentimental journey was recalled through the Khaleej Times who (at https://www.khaleejtimes.com/uae/uae-iphone-pre-booking-draws-shoppers-from-india-pakistan-europe-to-dubai) gave me ‘iPhone pre-booking draws shoppers from India, Pakistan, Europe to Dubai’. It is here that we get “In places like India and Pakistan, iPhones can be quite expensive because of the taxes”. OK, I get that. Yet I am a little surprised that people from Europe are equally signing up for that, as we are given “A European tourist arrived in Dubai last week to get his hands on the new model. “There’s a big demand for iPhones in my country and I can get them at a relatively cheaper price here.”” It all makes sense, but I was unaware that it pays to travel to get the iPhone cheaper. It was around 6 years ago when I was ready to upgrade my old Huawei but the mobile stores did not have the 64GB edition, only the 32GB edition. Even thought here was a 64GB edition in existence. I speculated that the mobile providers wanted people to upgrade their phones every year, which would not be initially needed with a 64GB phone. In the end I found a way around it and now I rely on my Google Pixel to get me by and so far it has not let me down. The iPhone is not the cheapest and the iPhone 14 pro max is $2100 here, so I reckon that if we can get it at least 25% cheaper in Dubai it starts making sense. A flight from Sydney to Dubai (with one stop) is $961. The iPhone 15 Pro max is in Dubai $2155. You think it is the same and it is at present (I gave the 14 price as that is in the shops). You can preorder it for exactly the same price. So from Sydney a trip to Dubai makes no sense. Yet in the Netherlands it is €1.479,00 which comes down to $2,450.74 with an additional flight of around $500, so it is not that cheap, but you do get an iPhone on day one and the difference almost makes for the flight. So the math works out well for some and a little less for others, but if you have to have that version 15, a flight to Dubai suddenly makes a lot of sense. You could see it as a cheap short vacation to Dubai. When I was going over the text and I was doing the math my sentimental journey came back to me. Especially Diablo 2, which ended up giving me a massive amount of joy for a very long time. So when will people consider getting their new MacBook Pro or MacBook Air in Dubai? When you do the math, these additional items make for a free trip. A simple MacBook Pro (€ 4659) ends up being $7717, in Dubai we get it for $6961, so now we are already breaking more than even with the flight. And customs can’t do anything, just put a local sticker on the top of your new apple and it is your own already owned MacBook Pro (with non UAE stickers on top).
I have no idea how much the people save when they get the iPhone and the MacBook Pro, yet I reckon that some might save even more. Making this and perhaps others too a really nice deal. And lets be honest. When you can get exactly the same stuff down the road or in Dubai. Who would not be willing to fly to Dubai? Even if it is just to have a shawarma in the mall (not the worst reason to go to Dubai).
At this moment I am just smiling. It was been 24 years and we still try to get the best deal for ourselves and in this case a little more than a good deal. I remember in the 80’s it was cheaper to fly to America to get a car there then to buy an American car in the Netherlands. I never got one, but that setting also (to some degree) applied to get a car in Germany (a German model), then commerce houses started to strangle parallel imports and with the EU that all stopped. I wonder what they will do next. You see they might safe in one side, but some aren’t paying taxes, so why not get it in a tax zero nation? I reckon that this could drive commerce up in Luxembourg and Monaco. And a flight from Amsterdam to Nice is $133 (with an additional train ticket to Monaco) now the math really tanks in your favour. The train to Luxembourg is around $55, so people have options. In this day and age when the bills bite saving is key and we all try to find a cheaper way, don’t we?
Enjoy the upcoming weekend.
Lawrence van Rijn - Law Lord to be 