That is the question and the question is valid as the movies opened up in 2018 with a revenue of $2.6m, seems little but in the few years that passed, annual revenue went up to a quarter of a billion, as such screen daily kept an eye on the Saudi market (at https://www.screendaily.com/features/is-saudi-arabias-box-office-boom-over-or-set-to-rise-again/5199910.article) in that same setting I created the script ‘How to assassinate a politician’ about the assassination of Islamophobe Geert Wilders (the current prime minister of the Netherlands) the alternative title was ‘Essay’ (I came up with that later). I aimed it for the Arabic (Saudi Arabia/UAE) market. I contacted 2-3 player, but I never heard back from them. I thought that through streaming they could also get to the Egyptian market (as well as the Indonesian markets) The ‘bad vibe’ feelings in Indonesian markets might be well received. A Dutch politician getting the Sukarno treatment might keep Indonesian people on their couch watching the demise of the Prime Minister five times over. Anyway, those were my thoughts and it seems that they didn’t agree with me. Still the setting remains. As we get “At least one of the major exhibitor groups operating in Saudi is said to be exploring a possible sale amid high debt levels incurred during its rapid expansion. Last year, AMC Entertainment Holdings, the world’s biggest cinema chain, exited the Saudi market in the face of intense competition, selling to Saudi Entertainment Ventures (Seven), which is operated by the government’s Public Investment Fund.” The intense competition was why I tried the streamers as a possible interested party. We can think box office all we want, but in the end, the people need to be entertained at home. The last time I went to the cinema, it was $19 for the movie and popcorn and a soda set me back another tenner. That’s three months of Netflix. I reckon we need to consider the home office and for a lot of Saudi’s (as well as Indonesians, Egyptians and people in the UAE) the same setting is looming. It is not that streaming is better, it is merely more affordable. Now that Apple is getting more into Saudi Arabia, it will be soon that Apple TV is coming too (or already there). And with the setting of “Bidding wars for titles from major US sellers were common, but less so now. Minimum guarantees have dropped as a result, reflecting the reality of a market that has levelled out. “When Saudi opened up, almost any film would work. But now audiences are a lot more selective,” says the executive.” Makes me feel that there is still a chance of my script making it to the screens of people. The movie plays part in the Netherlands and part in Dammam (no real reason why I chose it) and one scene in Iran. The setting of a movie that deals with islamophobia was appealing to me, because it is something nearly any Islamic person is exposed to (especially in Europe) and as such I created an idea with my copy of Final Draft (given to me for that reason) and a stronger view is given with “One bright spot is the market for Arabic-language content, particularly from Egypt. The figures underline the executive’s point: the top five box-office films of the year so far include two Egyptian titles (action drama Sons Of Rizk 3 and romantic comedy Gawaza Toxic) and one Saudi comedy (Shabab El-Bomb). According to Comscore, Egyptian titles now account for an impressive 25% of the Saudi market, while local Saudi features have a 7% share. US films, by comparison, take 53% of box office in the country.” My movie is not in Arabic, but it was designed with the stage of an Arabic version in mind. I merely lack the language skills to make it directly in Arabic. Now I see that this setting is given with “Egyptian titles now account for an impressive 25%” gives me hope that my final curtain call is not here yet. Yes, it is hope because I had never written a script before this and as I look at the tally where beside ‘How to assassinate a politician’ I am working on ‘Kenos Diastima’ (a TV series in the making), ‘Engonos’ (TV series in the making) and ‘Residuam Vitam’ (mini series in the making). I created these series partly to keep my writing skills up and it wasn’t until ‘How to assassinate a politician’ had formed more completely in my mind that I decided to make it in a script (in Final Draft) and when I started pushing that title did I start to set the blackboard for ‘Residuam Vitam’ which is still forming.
And as we see this we also need to take notice of Adon Quinn, CEO of Saudi exhibitor Muvi Cinemas, believes that Arabic content can help drive future growth. I am willing to agree, but that is really in my favour. You see it is nice that things go to cinema (happy to help), but I reckon that the streamers in the UAE (Dubai Media) and Saudi Arabia (Aloula) will make the larger difference. The need for Egypt and Indonesia seem clear and Indonesia with a population of 277 million potential viewers should not be underestimated. As Quinn tells us “He points out the wider Saudi box-office slowdown echoes what has happened in markets around the world this year. Its main cause, he says, is the depleted supply of content caused by Covid and last year’s Hollywood actors and writers strikes. “The strikes had a big impact on the first half of 2024,” he observes. “We’ve seen when the right content is there, the audience is there.”” But he also exposes a problem. The depleted supply is seemingly due to Hollywood. Still tapping the Canadian, Swedish and western European markets might not be a bad idea. Especially as California is about to get a few additional issues and they are not yet polarised into tinseltown (Hollywood).
There are definitely options for the Arabic market, but I reckon that the streamers will have a much better time they do not need a movie distribution system and they can get a lot of traction roping in a potential viewing group of well over 400,000,000 people. You can fish in a barrel, but the same barrel holding either 400 million or a mere 35 million, that is the setting as I see it and as I have noticed Dubai Media is ready to get on board with that setting (I saw it was ‘proclaimed’ by certain individuals on LinkedIn).
The market is where you cater to it and I thought it was a good idea to cater to the Arabic markets. Have a great day.
Lawrence van Rijn - Law Lord to be 